SAN FRANCISCO, Sept. 22, 2017 /PRNewswire/ -- Hornet, the
world's premier gay social network, today announced that president
and co-founder, Sean Howell will be
speaking at Advertising Week New York, the world's leading event
for marketing, brand, advertising and technology professionals.
Howell's presentation will be at the Startup Summit and will
highlight opportunities in LGBTQ advertising, as well as Hornet's
strategy and execution in targeting LGBTQ audiences.
"It is a privilege to speak at Advertising Week New York," said
Howell. "It's the perfect platform to share our LGBTQ advertising
insights and what's in store for publishers and advertisers who are
trying to reach the growing LGBTQ demographic."
From the conference's Startup Summit on September 25 at the Nasdaq MarketSite at 4 Times
Square, Howell will speak on the power of mobile apps to reach the
pink economy and share insights on how Hornet was able to garner
2.5 billion ad impressions per month, providing an opportunity for
advertisers looking to go mobile, where its predicted there will be
a $40 billion ad spend in the U.S. in 2017. Howell will also be
discussing thriving versus surviving in a mobile-first world as he
addresses the question of how mobile communication has changed
marketing and what innovative answers Hornet has to offer.
As brands continue to see the value of advertising on mobile
platforms, these channels are seeing an increasing demand for
integrated marketing initiatives. As marketing and content
converges, advertisers are now able to directly reach consumers on
their mobile devices, which is where they are browsing most. Hornet
now builds its content around helping brands communicate
authentically to LGBTQ audiences. Hornet has proven effective
in reaching LGBTQ markets, in large part because of content on a
platform that engages LGBTQ consumers on a significant scale.
With over 50 percent of the LGBTQ community choosing mobile over
desktop, Hornet allows brands to show they are an LGBTQ-welcoming
brand by reaching over 25 million LGBTQ highly-engaged, tech savvy
consumers worldwide. Under the leadership of former Hearst Media
sales leader Matthew Smith, who was
recently hired as Hornet's SVP of Global Sales, Hornet will create
and execute advertising and marketing programs for current and
future Hornet partners seeking innovative digital solutions to
reach a targeted demographic. Hornet creates advertising programs
including targeted native or banner ads, broadcast messages and
custom advertising campaigns.
Hornet will continue the conversation at their own Advertising
Week LGBT Mixer - presented by Hornet STUNG at Slate (54 West 21st
Street, New York, NY) on
September 26, 6 - 9 p.m., where guests can meet the Hornet team
and network with top advertising executives and LGBT professionals
and allies, while enjoying cocktails, games and other activities.
For more information about the mixer please visit:
http://bit.ly/2ytM4Vt
Howell recently spoke at Dmexco (Digital Marketing Exposition
& Conference), the largest conference and exposition for
digital and advertising, which takes place every September in
Cologne, Germany. He spoke to
power of mobile apps in reaching the LGBTQ consumer in unexpected
places, from Indonesia to
Turkey. He also provided insight
into the economic impact of marriage equality in Taiwan on the rest of Asia and the monetary potential for
Japan to embrace LGBTQ business
promotion and policies ahead of the Tokyo 2020 Olympic Games.
Hornet's free social network app is available on iOS, Android,
and the web.
About Hornet Networks
Hornet is the world's premier
gay social network. Founded in 2011 with the mission to build the
digital home for the gay community, Hornet has grown to 25 million
users by utilizing cutting-edge technology for its dating platform
and producing original editorial content to connect a community
around common interests. Hornet provides a superior user experience
and is number one in the key markets of France, Russia, Brazil, Turkey and Taiwan, and is consistently expanding its
sizable user base in the United
States. For more information, please visit:
http://gethornet.com.
Hornet, Where Guys Connect.
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SOURCE Hornet