Retailer Celebrates Big with School-Themed Pet
Gear, the Return of the Pets in the Classroom Program and In-Store
Events for the Whole Family
In many parts of the country, this month marks the start of
school, which has families shopping for essentials like rulers,
pencils, school shoes, clothes and more. Firm believers in
celebrating life’s moments with pets, PetSmart, the leading pet
specialty retailer in North America, aims to ensure pets enjoy the
excitement of the season too with its very first Back-to-School
Collection, available in all 1,500-plus PetSmart stores across the
U.S. and Canada and online at petsmart.com and petsmart.ca.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170810005826/en/
Firm believers in celebrating all life’s
moments with pets, PetSmart, the leading pet specialty retailer in
North America, aims to ensure pets enjoy the excitement of the
back-to-school season with its first-ever Back-to-School
Collection. Pups will now be classroom-ready with items like the
School Bus Cuddler Bed, Smart Owl Corduroy Toy and stylish Ruffle
Denim Dog Dress pictured here. This collection is now available in
all 1,500-plus PetSmart stores across the U.S. and Canada and
online at petsmart.com and petsmart.ca. (Photo: Business Wire)
“We know families enjoy including their pets in holidays,
birthdays and celebrations and the excitement of the back-to-school
season is no exception,” said Eran Cohen, chief customer experience
officer, PetSmart. “We’ve seen great success with festive seasonal
product collections and feel strongly pet parents will enjoy
including their pets in the thrill of the first day of school, too.
I mean, what pup wouldn’t enjoy a bright yellow school bus bed, big
plush calculator or a squeaky carton of milk toy?”
Smart Toys – Just as children’s backpacks are stuffed with sharp
new pencils, composition books and calculators, dogs’ toy bins can
be filled with dog-friendly versions of these classic
back-to-school supplies. Nothing says back to school more than a
bespectacled worm flattie donning a graduation cap, while cute toys
shaped like pencils and nerdy-face apples with crinkle fill provide
hours of fun for pups. Iconic school essentials like vinyl cartons
of milk and plush calculator complete with squeakers are sure to
provide photo ops worthy of social media sharing.
Stylish Apparel – Ever consider including your dogs in the
classic event -- school picture day? This PetSmart collection has
the goods to get pups photo-ready. The Top Paw® Denim Heart Dog Tee
mirrors what can be found on the racks of children’s clothing
stores. With its pink and white stripes and mock-stitching, it’s
cute enough to challenge the kids in a “who wore it best” contest.
Dapper dogs are sure to turn heads with the Denim and Plaid Tie
Combo tee. Made of lightweight, breathable fabric, the tee easily
slips on and off making it as comfortable as it is cute. Finally,
the Ruffle Denim Dog Dress, complete with plaid pockets and subtle
gray stripes is ideal for the preppy pup on the prowl.
Back-to-School Bedding – The start of the school year means
early mornings with children boarding busses bound for school.
At-home pups can wait for their human family members to arrive home
in their very own School Bus Cuddler Bed. This bed features an easy
step-in design, soft walls and dark grey chambray-like lining. Toss
in an adorable rainbow pet pillow to create a playful, cozy space
for pets.
Classroom Pets + Learning = Big FunPetSmart is proud to
be a returning sponsor of the Pets in the Classroom Grant Program,
which provides grants to pre-kindergarten through 9th grade
teachers in both private and public schools to purchase and
maintain small animals in the classroom. Having pets in the
classroom not only provides excitement, they help teach students
responsible, long-term pet care at an early age. Grants are now
being accepted for the 2017-2018 school year. For more information
on the Pets in the Classroom grant program, visit
www.PetsintheClassroom.org.
Education & Entertainment: Upcoming In-Store Family
EventsSmall Pets Show & Tell
EventAug. 1212 - 3 p.m. – local timeBring the kids to
meet the specialty pets of PetSmart! Kids can visit any
participating PetSmart store to take part in hands-on experience
with the specialty pets of the store including fish, hamsters and
reptiles. Kids can also make their own tank with aquarium sticker
sheets, while learning about the basics of fish care.
Tailgating EventSept. 2312 –
2 p.m. – local timeBring pups and your team spirit to one of our
hottest in-store events of the season. Your pup can enjoy free
treat samples and free chalking of favorite collegiate and
professional team’s colors or a football Pet Expressions* stencil
application. Pets who come dressed in their team’s favorite colors
can also receive a $5 off coupon for their next pet sports apparel
purchase.
About PetSmart®PetSmart, Inc. is the largest specialty
pet retailer of services and solutions for the lifetime needs of
pets. At PetSmart, we love pets, and we believe pets make us better
people. Every day with every connection, PetSmart’s passionate
associates help bring pet parents closer to their pets so they,
together, can live more fulfilled lives. This vision impacts
everything we do for our customers, the way we support our
associates and how we give back to our communities. We employ
approximately 55,000 associates, operate more than 1,500 pet stores
in the United States, Canada and Puerto Rico, as well as more than
200 in-store PetSmart® PetsHotel® dog and cat boarding facilities.
PetSmart provides a broad range of competitively priced pet food
and products, as well as pet-focused services such as dog training,
pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet
adoption. PetSmart, together with non-profits PetSmart Charities®
and PetSmart Charities™ of Canada, invite more than 3,000 animal
welfare organizations to bring adoptable pets into stores so they
have the best chance possible of finding a forever home. Through
this in-store adoption program and other signature events, PetSmart
has facilitated more than 7.4 million adoptions – more than any
other brick-and-mortar organization. The company’s portfolio of
digital resources for pet parents includes PetSmart.com,
OnlyNaturalPet.com, petMD.com, Pawculture.com, AllPaws, an online
pet adoption platform that helps potential pet parents find the
perfect pet to adopt based on their home, family and lifestyle, as
well as BlogPaws, the world’s first pet blogger and influencer
network. Through these digital platforms, PetSmart offers the most
comprehensive online pet supplies and pet care information in the
U.S. In celebration of its 30th anniversary, PetSmart launched its
Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat
or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate
a meal to pets in need and expects to donate more than 60 million
meals in 2017**. In May 2017, PetSmart acquired Chewy.com, a
leading online retailer of pet food and products in the U.S., which
operates as an independent subsidiary.
Find PetSmart on Facebook: www.facebook.com/PetSmartSee
PetSmart on Instagram: @PetSmartFollow PetSmart on
Twitter: @PetSmartSee PetSmart on
YouTube: www.YouTube.com/PetSmart
* Excludes NFL, NCAA & MLB licensed Pet Expressions.
Chalking and stenciling not available in SC, Boulder, CO &
select cities in CA.
**Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to
PetSmart Charities to feed dogs and cats in need. See details at
petsmart.com/giveameal. The actual number of meals donated is based
on dog and cat food bags sold. The meal donation estimate is based
on historic sales for similar time periods. No guaranteed
amount. Rescue Bank and Feeding America will help distribute a
large portion of the pet food donation in the U.S.
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version on businesswire.com: http://www.businesswire.com/news/home/20170810005826/en/
Golin for PetSmartDanielle Bickelmann,
469-680-2503dbickelmann@golin.comorPetSmart Media
Line:623-587-2177