Applied Data Finance Announces Marketing Agreement with iHeartMedia
July 17 2017 - 12:30PM
Business Wire
Applied Data Finance, LLC (ADF), a leading technology-enabled
lender and asset manager, announced today a marketing agreement
with iHeartMedia, the leading media company in America with a
greater reach in the U.S. than any other radio or television
outlet.
The agreement allows ADF to promote Personify Financial, its
successful online lending brand that provides underestimated and
under-banked consumers with an affordable alternative for unsecured
personal loans, across iHeartMedia’s vast multiplatform network
including radio, digital and social channels.
“We are excited about our new relationship with iHeartMedia and
its investment in and support of ADF,” says Krishna Gopinathan,
Chief Executive Officer of ADF. “The new audiences we will reach
through iHeartMedia will allow us to introduce ADF’s Personify
Financial brand to millions of new consumers and dramatically grow
the business.”
About Applied Data Finance
ADF, through its Personify Financial brand, is the trusted
financial partner for thousands of underestimated under-banked
consumers. Combining state-of-the-art technology and world-class
application of advanced data science and machine learning, ADF is
setting a new standard for assessing non-prime borrower credit
risk. Learn more at http://www.applieddatafinance.com and
http://www.personifyfinancial.com.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S.
and over 85 million social followers, iHeartMedia has the largest
national reach of any radio or television outlet in America. As the
leader in multiplatform connections, it also serves over 150 local
markets through 858 owned radio stations, and the company’s radio
stations and content can be heard on AM/FM, HD digital radio,
satellite radio, on the Internet at iHeartRadio.com and on the
company’s radio station websites, on the iHeartRadio mobile app, in
enhanced auto dashes, on tablets, wearables and smartphones, and on
gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the
fastest growing digital audio service in the U.S. and offers users
thousands of live radio stations, personalized custom artist
stations created by just one song or seed artist and the top
podcasts and personalities. With over a billion downloads,
iHeartRadio reached 100 million registered users faster than any
other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online,
mobile, digital and social media, podcasts, personalities and
influencers, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a
division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com
for more company information.
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For Applied Data FinanceDanielle Fornabaio, +1 (212) 850
5731danielle.fornabaio@fticonsulting.com