ENGLEWOOD CLIFFS,
N.J., June 16, 2017
/PRNewswire/ -- St. Ives, America's #1 scrub brand, opens the
doors of its inaugural retail store, the St. Ives Mixing Bar, today
in the SoHo neighborhood of New York
City. The brand invites guests to see, smell, touch and
create custom St. Ives body scrubs and lotions made with 100%
natural extracts, exfoliants or moisturizers.
The first-of-its-kind, this 1800-square-foot store is
inspired by the joyful, vibrant energy of nature and St. Ives' key
ingredients. It features a mixing bar where guests can choose from
more than 50 unique ingredient combinations and desired body lotion
richness or facial scrub exfoliation levels. In addition to
showcasing many of the St. Ives ingredients people know and love,
the St. Ives Mixing Bar will also offer guests the chance to
experience over 20 new, on-trend skincare ingredients such as pink
lychee, kale, ginger and volcanic sand. All custom face scrubs and
body lotions will retail for $12
each.
"The introduction of the St. Ives Mixing Bar is an
exciting and completely new way for our fans to experience St.
Ives," said Suzanne
Palentchar, St. Ives Marketing Director.
"Inspired by the best of nature, we're thrilled to unveil the
Mixing Bar this summer where guests can create their own unique St.
Ives face scrubs and body lotions, all while learning about the
benefits our ingredient-led products provide."
In addition to the mixing bar, guests can also experience
an educational ingredient wall featuring popular fresh and/or
natural ingredients, sink stations where existing and
customized products are available for sampling and a
mirrored infinity room full of life-sized apricots for
shareable photographic moments. Limited Edition St. Ives candles,
including Apricot Honey, Coconut Cacao, and Blackberry Basil, will
also be available for sale for $10
each.
The St. Ives Mixing Bar, located at 577 Broadway (at the
corner of Prince and Broadway), will be open from June 16th, 2017 through July 30th, 2017, Monday through
Saturday from 11am to 9pm and Sunday
from 11am to 8pm.
For more information about St. Ives and their products,
visit www.stives.com. To follow along
with everything happening at the St. Ives Mixing Bar this summer,
visit @stivesskin on social or search for
#stivesmixingbar.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food,
Home Care, Personal Care and Refreshment products with sales in
more than 190 countries and reaching 2.5 billion consumers a day.
In the United States, the
portfolio includes brand icons such as Axe, Ben & Jerry's,
Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock,
Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't
Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton,
Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh
Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto,
TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding
brand names are trademarks or registered trademarks of the Unilever
Group of Companies. Unilever employs approximately 8,000 people in
the United States – generating
more than $9 billion in sales in
2016.
The Unilever Sustainable Living Plan commits
to:
- Helping more than a billion people take action to improve
their health and well-being by 2020.
- Halving the environmental impact of our products by
2030.
- Enhancing the livelihoods of millions of people by
2020.
Unilever ranked number one in its sector on the 2016 Dow
Jones Sustainability Index.
For more information on Unilever U.S. and its brands
visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit:
www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow:
@unileverusa
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SOURCE Unilever United States, Inc.