CHICAGO, March 18, 2017 /PRNewswire/ -- KitchenAid, the
pioneer in bringing color to countertop appliances, is adding new
stand mixer colors, small appliance collection hues, and finishes
to its palette of over 86 color variations. New colors Avocado
Cream, Black Violet, Ink Blue, and Milkshake, all featuring the
brand's popular matte finish, will join the current matte finish
stand mixer options. Small appliance collection offerings have
expanded to include existing colors Guava Glaze, Matte Grey and
Matte Black.
"The kitchen is a key place for cooks to play and experiment
with favorite new and trending colors," says Jessica McConnell, Senior Manager of Color,
Finish and Material Design for KitchenAid. "Our ever-expanding
small appliance color and finish offerings provides consumers even
more freedom to curate and enliven kitchen countertops."
Stand Mixer Colors
Avocado Cream, the latest option in matte Artisan® Mini
stand mixer finishes, offers an earthy yet contemporary approach to
a more traditional pastel hue, perfect for natural kitchen finishes
and countertops. It will be available for the Artisan Mini stand
mixer ($399.99) beginning in
July.
Joining the Artisan® Series offerings are new colors
Black Violet, and Ink Blue. Black Violet with its
deep purple hue, a more indulgent and velvety alternative to the
brighter purple stand mixer colors currently available. The new Ink
Blue shade offers a softer alternative to Matte Black, while still
maintaining a neutral tone. Inspired by classic ink blue glaze on
white bone china tableware, the deep, rich blue fits seamlessly
into a variety of kitchen color schemes. Offered only on the
Artisan® Series 5 Quart stand mixer ($429.99), Ink Blue will be available in July and
Black Violet will be available in September.
Milkshake, a welcome new addition to both the Artisan and
Professional Series, adds warm-toned, neutral option to the brand's
existing lineup of natural and off-white offerings. It will be
available for both the Artisan® Series 5 Quart stand mixer
($429.99) and Pro 600™ Series 6 Quart
stand mixer ($569.99) beginning in
July.
Countertop Appliance Suites
Popular finishes Matte Grey and Matte Black are
the brand's latest hues to expand across a full suite of KitchenAid
countertop appliances. Matte Grey offers a sleek, more modern
alternative to the traditional metallic silvers, while the cast
iron appearance of the Matte Black exudes a more elegant and
timeless style. Both soft, non-glossy hues pair well with dark,
minimalist countertops and black stainless appliances, but can also
serve as a neutral asset to bolder in more colorful kitchen
schemes.
Glossy hue Guava Glaze is also expanding to include a
suite of small appliance offerings. Displaying the depth and shine
of rose quarts, the rich and creamy pink has become a popular
accent in modern kitchens and interior design trends.
"Satin and matte finishes have become increasingly popular in
kitchens, especially ones that have minimal space," notes
McConnell. "Consumers are seeking the comfort of more natural and
balanced environments, which leads them to softer finishes that
support an authentic and cozy feeling in their home."
Currently available for Artisan® Mini stand mixer and Artisan®
Series 5 Quart stand mixer, Matte Grey and Matte Black will be
offered in 3.5-cup mini food processor ($49.99), 2-speed hand blender ($59.99), and 5-speed hand mixer ($59.99), 1.25L Electric Kettle ($99.99), Diamond
Blender ($159.99), and Pour
Over Coffee Brewer ($169.99) in
September. Guava Glaze is currently available for the Artisan® Mini
stand mixer, and will expand to include the 3.5-cup mini food
processor, 2-speed hand blender, 5-speed hand mixer, Diamond Blender, Artisan® Series 5 Quart stand
mixer, Pro 600™ Series 6 Quart stand mixer in October.
Since the introduction of its legendary stand mixer in 1919 and
first dishwasher in 1949, KitchenAid has built on the legacy of
these icons to create a complete line of products designed for
cooks. Today, the KitchenAid® brand offers virtually every
essential for the well-equipped kitchen with a collection that
includes everything from countertop appliances to cookware, ranges
to refrigerators, and whisks to wine cellars. Cook for the Cure®,
the brand's partnership with Susan G. Komen®, is now in its
15th year and has raised over $10 million to help find a cure for breast
cancer. To learn more, visit KitchenAid.com or join us at
Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.
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SOURCE KitchenAid