DOVER, N.J., July 27, 2016 /PRNewswire/ -- Casio G-SHOCK
announces its return to the annual 2016 VANS US Open of Surfing in
Huntington Beach, C.A. on July 23 through
July 31. Celebrating a landmark 10 years as official
timekeeper of the world-renowned surfing competition, the brand
will host a set of on-site activations that showcase toughness,
innovation and style. The event, which draws massive crowds each
year, is free-of-charge and open to the public.
Similar to previous years, a massive G-SHOCK watch will be
displayed on the popular Huntington Beach Pier to provide
competitors and judges the official time for the full, nine-day
competition. This timepiece has become an iconic mainstay and a
beacon of toughness during the competition.
G-SHOCK will host a booth onsite, serving as a place for product
displays, games and meet and greets from athletes. Guests will also
be invited to take part in the crowd-pleasing G-SHOCK "Tough
Toss Game," where they'll experience the unique toughness
and water-resistance capabilities of G-SHOCK watches by throwing
them into containers of water for a chance to win prizes. G-SHOCK
surfer, Yadin Nicol and BABY-G skateboarder Lizzie
Armanto will visit the booth to sign autographs on Thursday, July 28 at 2:00
p.m. and 3:00 p.m.
respectively and on Friday, July 29
at 12:00 p.m., G-SHOCK skateboarder
Kevin Hoefler will be signing autographs. Other athletes
representing G-SHOCK at the competition include Adriano de Souza, Alejo Muniz, Lucas
Silviera, Kanoa
Igarashi, Pedro
Barros, and Malia
Manuel (BABY-G).
The G-SHOCK booth will also feature recent models on display
from the Master of G and G-STEEL series, as
well as the new White Out and
G-LIDE collections including the new limited edition
collaboration watches with In4mation and Illest.
Also included will be the S-Series Pink, Cool White and
Military collections, and the BABY-G Tri-Color and
Whale collections.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with
toughness, born from the developer Mr. Ibe's dream of 'creating a
watch that never breaks'. Over 200 handmade samples were created
and tested to destruction until finally in 1983 the first, now
iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the
toughest watch of all time'. Each watch encompasses the 7 elements;
electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock
resistance and toughness. The watch is packed with Casio
innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane
and suspended timekeeping modules inside the watch structure. Since
its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe's mantra "never, never give up." www.gshock.com
About Casio America,
Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio
Computer Co., Ltd., Tokyo, Japan,
one of the world's leading manufacturers of consumer electronics
and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators,
keyboards, mobile presentation devices, disc title and label
printers, watches, cash registers and other consumer electronic
products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of
innovative and imaginative products. For more information,
visit www.casiousa.com.
FOR MEDIA INQUIRIES CONTACT:
Erica Mapa / Kellyn
Slone
Cornerstone
(212) 741-7100
Ericamapa@cornerstoneagency.com
Kellyn@cornerstoneagency.com
Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
AColasacco@casio.com
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SOURCE Casio America, Inc.