HOBOKEN, N.J., Oct. 6, 2015 /PRNewswire/ -- BEABA,
internationally known juvenile product company, and creator of
first steam cooker and blender that makes baby food, announces that
Lisa Speransky has been appointed
Chief Executive Officer of their North American subsidiary.
(Photo - http://photos.prnewswire.com/prnh/20151006/274290)
"The BEABA brand, along with offerings from its sister brand,
Red Castle, which is known for high
quality textiles, is only beginning to be known in the United States," acknowledges Speransky. "I
am excited to be leading the U.S. division of this company at such
an exciting time for the brand, as we expand our marketing efforts,
expand our U.S. based team, and grow into new categories as part of
a three year plan."
Ms. Speransky brings to the BEABA brand a rich history of
experience that includes building and leading her own company, Ivy
League Tutors Network, for 12 years, and nearly ten years in the
juvenile products industry including her work with OXO on the
creation of its juvenile brand and product line, OXO Tot. She was
also previously on the marketing management team for BEABA
USA and helped the company launch
the popular Babycook® Pro in the North American market.
An aggressive growth goal has been set for the company under
Speransky's leadership that includes doubling North American sales
over the next four years. "Along with a new engineering and product
teams that reside with our headquarters in France, we have a long pipeline of innovations
across all baby gear categories," says Speransky. "The entire Group
is excited to have Lisa back and we are confident that she is the
perfect choice in leadership to extend the brands and its offerings
even deeper into the US parenting market," says Philippe Joffard,
Chairman of BEABA.
The first round of changes the customer will see is a completely
new color range from BEABA, which will be launching in early 2016.
BEABA has historically been a leader in design within the baby
products space and the new color palettes are a testament to this.
The company will be introducing trendy neon yellow into the baby
products industry, as well as rich blues and grays, all of which
are gender neutral; moving away from the industry's traditional
pink and blue choices.
"I am honored to represent a brand with such a strong identity
and commitment to innovation and great design," commented
Speransky. "Babycook® is the gold standard in baby food making. It
is the number one baby food maker and can now be found across all
baby stores and big box chains across the US and Canada. But Babycook® is just the tip of the
iceberg in terms of what the BEABA brand brings to the table."
About BEABA
For over 25 years, BEABA has been offering parents a full line
of baby food preparation, storage, and accessories. Originally
created in France, the signature
product, Babycook®, was the first at-home baby food making product
to hit the market. Building upon its long history of creating
innovative products for the juvenile industry that focus on design
and technology, BEABA continues to create products that
specifically to serve the busy, holistic, health conscious parent
who wants to provide quick, nutritious meals for her family.
BEABA offers a complete collection of innovative baby food
preparation products, food storage containers, cookbooks and
attractive children's feeding products to delight both parents and
babies. For more information see www.BEABAusa.com.
Media Contact:
Amanda
Vega
Amanda@AmandaVega.com
(480) 275-9797
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/beaba-usa-announces-new-ceo-300154765.html
SOURCE BEABA