NEW YORK, April 17, 2015 /PRNewswire/ -- Maxi-Cosi has
taken the wraps off an industry first for child car seats with its
Mico Max 30: a seat that can be custom designed by (and for)
style-savvy parents, while delivering on the Maxi-Cosi brand's
longstanding commitment to safety and comfort.
The seat and new Maxi-Cosi Custom Program officially launched
last night in style at The Hotel on Rivington in New York City, at an event hosted by author
and Today show style editor (and mom-to-be) Bobbie Thomas. Guests designed their own seats
during a custom-themed evening that also featured personal fashion
and makeup consultations, all in keeping with the growing trend
toward personalized products and services.
The Maxi-Cosi Custom Program makes it fun and easy for parents
to explore their inner designers, with more than 250 potential
looks. Just visit maxicosicustom.com from any smart phone,
tablet or laptop and see the Mico Max 30 image morph in real time
as different colors are selected for each component. Like
a year round summer feel? Click on a White frame, Pink
Berry seat cushion, Grey Gravel canopy and Mosaic Blue cozi
set. Want to blend right in with your car's dark leather
interior? Click your way to a Black frame, Blue
Base seat, Devoted Black canopy and Purple Pace cozi set.
Custom seats are hand-assembled and delivered within three weeks,
with free shipping offered for a limited time.
For budding seat designers seeking inspiration, or just feeling
plain lucky, there is a promotion on the Maxi-Cosi Facebook page
that generates designs based on answers to a fun lifestyle and
personality quiz, with a chance to win one of ten custom Mico Max
30 seats.
"The guiding principle for Maxi-Cosi is to enjoy every moment of
parenthood, and letting parents express their personal style
through their own car seats is right in step with that idea," said
Dan Pennacchio, General Manager
Premium Brands, Dorel Juvenile USA. "Maxi-Cosi has always
known how something that looks beautiful and feels special to the
touch enhances parents' and children's experiences. Above all is
the unwavering commitment to the highest standards for safety and
comfort, all embodied in our new Mico Max 30."
Mico Max 30, designed for rear-facing children from 4 to 30
pounds and up to 32 inches, provides superior safety for baby with
Air Protect Side Impact Protection and an anti-rebound bar.
Self-wicking fabrics, and a washer/dryer-safe seat pad that snaps
off without undoing harnesses, make ownership a breeze. Mico
Max 30 is also the lightest premium car seat available, and fully
compatible with strollers from Maxi-Cosi, Quinny and other premium
brands. A one-click LATCH system allows for easy
installation, and an adjustable base ensures proper fit to
vehicles.
About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class
juvenile products and bicycle company, and owner of the Maxi-Cosi
brand.
Dorel creates style and excitement in equal measure to safety,
quality and value. The company's lifestyle leadership position is
pronounced in both its Juvenile and Bicycle categories with an
array of trend-setting products.
At Dorel Juvenile, we Care for Precious
Life. Our powerfully branded products include global brands
Safety 1st, Quinny, Maxi-Cosi, Bébé Confort
and Tiny Love, complemented by regional brands such as Cosco
and Infanti.
In Dorel Sports, brands include
Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and
SUGOI.
Dorel's Home Furnishings markets a wide assortment of both
domestically produced and imported furniture products, principally
within North America.
Dorel has annual sales of US$2.7
billion and employs approximately 11,500 people in
facilities located in twenty-five countries worldwide.
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SOURCE Maxi-Cosi