WHITESTONE, N.Y., April 17, 2015 /PRNewswire-iReach/ -- BERRICLE,
the New York-based jewelry brand
of premium cubic zirconia and silver jewelry, has launched a brand
new site design that reinforces the brand identity of attainable
luxury.
Photo - http://photos.prnewswire.com/prnh/20150415/198964
BERRICLE has adopted an editorial magazine format of imagery
with lifestyle text, instead of featuring plain product images. The
website revamping is one of the many steps the company is taking to
better its storytelling for brand identity.
"We made sure that the new design would look as exquisite
and elegant as our jewelry pieces," said Kevin Chen, the president of BERRICLE,
"Providing the inherent luxurious experience has always been the
center of our branding strategy."
Using a polished color scheme of dark grey and pink, the website
celebrates the beauty and sophistication of all women. The
"Inspired by You" page showcases photo of customers wearing
BERRICLE jewelry from the brand's #MyBerricle social campaign.
BERRICLE's in-house team has designed several interactive
features for both desktop and mobile sites that bring the user
experience to the next level. Having lifted navigation barriers
with clearer hierarchy and more focused product page, the brand has
encompassed the following highlights into the upgrade:
- The homepage opens on a series of full-width images with
simplified menu on the top. Visitors are able to scroll between the
images and stay in-the-know of the brand's latest update.
- The feature images in drop down menu encourage visitors to
interact and discover highlighted collections.
- On the category pages, product information is displayed in a
minimalist way to cut the clutter and create an uninterrupted
browsing experience.
- Visitors can now share products via social media and link to
BERRICLE's Facebook, Twitter and Pinterest pages.
- BERRICLE has also created a media coverage page with shoppable
links for each featured products as seen in Bridal Guide,
All You and Ebony.
As BERRICLE continues to grow substantially in e-commerce retail
and wholesale, the new design helps to celebrate the emotional
connections it shares with its consumers. Using up-to-date
technology, the connoisseur of cubic zirconia and silver jewelry is
delivering its commitment of creating an enjoyable online shopping
experience to its consumers.
For more information, please visit http://www.berricle.com or
http://wholesale.berricle.com.
About BERRICLE
BERRICLE is a jewelry purveyor founded in 2006 with the mission
to create the premier web-based destination for high quality
sterling silver, gold and Cubic Zirconia fashion jewelry in the
most elegant styles, at the most affordable prices. With an
extensive collection of over 3,000 designs from engagement rings
and wedding bands to colorful gemstone pendants and earrings,
BERRICLE offers a wide variety of styles to suit each customer's
taste.
For more information, visit http://www.berricle.com.
Media/Press Contacts:
Hao Wang
press(at)berricle(dot)com
1-888-925-7569
Media Contact: Hao Wang, BERRICLE, 888-925-7569,
press@berricle.com
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SOURCE BERRICLE