WHITESTONE, N.Y., April 17, 2015 /PRNewswire-iReach/ -- BERRICLE, the New York-based jewelry brand of premium cubic zirconia and silver jewelry, has launched a brand new site design that reinforces the brand identity of attainable luxury.

Photo - http://photos.prnewswire.com/prnh/20150415/198964

BERRICLE has adopted an editorial magazine format of imagery with lifestyle text, instead of featuring plain product images. The website revamping is one of the many steps the company is taking to better its storytelling for brand identity.

 "We made sure that the new design would look as exquisite and elegant as our jewelry pieces," said Kevin Chen, the president of BERRICLE, "Providing the inherent luxurious experience has always been the center of our branding strategy."

Using a polished color scheme of dark grey and pink, the website celebrates the beauty and sophistication of all women. The "Inspired by You" page showcases photo of customers wearing BERRICLE jewelry from the brand's #MyBerricle social campaign.

BERRICLE's in-house team has designed several interactive features for both desktop and mobile sites that bring the user experience to the next level. Having lifted navigation barriers with clearer hierarchy and more focused product page, the brand has encompassed the following highlights into the upgrade:

  • The homepage opens on a series of full-width images with simplified menu on the top. Visitors are able to scroll between the images and stay in-the-know of the brand's latest update.
  • The feature images in drop down menu encourage visitors to interact and discover highlighted collections.
  • On the category pages, product information is displayed in a minimalist way to cut the clutter and create an uninterrupted browsing experience.
  • Visitors can now share products via social media and link to BERRICLE's Facebook, Twitter and Pinterest pages.
  • BERRICLE has also created a media coverage page with shoppable links for each featured products as seen in Bridal Guide, All You and Ebony.

As BERRICLE continues to grow substantially in e-commerce retail and wholesale, the new design helps to celebrate the emotional connections it shares with its consumers. Using up-to-date technology, the connoisseur of cubic zirconia and silver jewelry is delivering its commitment of creating an enjoyable online shopping experience to its consumers. 

For more information, please visit http://www.berricle.com or http://wholesale.berricle.com.

About BERRICLE

BERRICLE is a jewelry purveyor founded in 2006 with the mission to create the premier web-based destination for high quality sterling silver, gold and Cubic Zirconia fashion jewelry in the most elegant styles, at the most affordable prices. With an extensive collection of over 3,000 designs from engagement rings and wedding bands to colorful gemstone pendants and earrings, BERRICLE offers a wide variety of styles to suit each customer's taste.

For more information, visit http://www.berricle.com.

Media/Press Contacts:

Hao Wang

press(at)berricle(dot)com

1-888-925-7569

Media Contact: Hao Wang, BERRICLE, 888-925-7569, press@berricle.com

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SOURCE BERRICLE

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