NORTHFIELD, Ill., March 30, 2015 /PRNewswire/ -- Summer time
is family time – it's all about slowing down and savoring special
moments spent with family and friends. This upcoming season,
beloved lemonade brand, Country Time, is helping America
squeeze in more moments of togetherness with the introduction of an
innovative product, new Country Time Lemonade Starter, a
multi-serve liquid concentrate beverage mix that makes preparing
lemonade easier than ever before.
Country Time Lemonade Starter features an
easy-pour spout so users can simply "flip, pour and stir" the
beverage mix into a pitcher or glass of water for a freshly-made
drink, each and every time. Flavored with real lemon juice and
available in three delicious varieties – Classic Lemonade, Berry
Lemonade and Half Lemonade & Half Iced Tea – Country
Time Lemonade Starter offers a quick and easy way to
make lemonade this summer, perfect for busy families and
entrepreneurial kids setting up their own neighborhood lemonade
stands.
"As a well-known brand that has been a part of America's culture
for more than 40 years, we know, without a doubt, that our fans
love the authentic lemonade experience of Country Time,"
said Adam Grablick, Director,
Country Time. "We also know they are looking for a
flavorful, easy-to-make beverage that allows them more time to
focus on what matters most – building family connections – and
Country Time Lemonade Starter lets them to do just
that."
A Major Reinvention of an Iconic Brand
After more
than a decade off the air, Country Time is also refreshing
its advertising with new creative which encourages America to "Take
Time to Make Country Time." The campaign encourages meaningful
connections, and is built around the notion that by stirring up
some Country Time, families are making more than just
lemonade, they are creating lifelong memories. The integrated
campaign includes television, digital, social media, PR and
in-store support, and also features the new Country Time
Summer Mobile Porch Tour, which will give fans a firsthand
experience with Country Time Lemonade Starter at grocery
stores and other to-be-announced venues in key markets across the
U.S.
All three Country Time Lemonade Starter options are now
available in grocery stores for a suggested retail price of
$3.99 per 18.2 fl. oz. bottle
(yielding three pitchers or 24 8 fl. oz. glasses). For additional
product news and updates, visit www.facebook.com/countrytime,
www.twitter.com/countrytime or www.countrytime.com/.
ABOUT COUNTRY TIME LEMONADE
Since 1975,
Country Time Lemonade Flavor Drink Mix has been providing an
authentic, fresh-made lemonade experience. Coined as "The Official
Lemonade of Lemonade Stands," Country Time offers
thirst-quenching refreshment with the perfect balance of sweet and
tart, and is available in a variety of flavors and sizes, including
on-the-go and multi-serve forms. Powdered beverage flavors include
Lemonade, Half Lemonade & Half Iced Tea, Pink Lemonade,
Strawberry Lemonade and Black Cherry Lemonade. New Country Time
Lemonade Starter, a multi-serve liquid concentrate beverage mix
that is flavored with real lemon juice, is available in Classic
Lemonade, Berry Lemonade and Half Lemonade & Half Iced Tea.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc.
(NASDAQ: KRFT) is one of North
America's largest consumer packaged food and beverage
companies, with annual revenues of more than $18 billion. The company's iconic brands include
Kraft, Capri Sun, JELL-O, Kool-Aid,
Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and
Velveeta. Kraft's 22,000 employees in the U.S. and
Canada have a passion for making
the foods and beverages people love. Kraft is a member of the
Standard & Poor's 500 and the NASDAQ-100 indices. For
more information about Kraft, visit www.kraftfoodsgroup.com and
www.facebook.com/kraft. For delicious recipes, tips and information
on Kraft products, visit www.kraftrecipes.com.
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SOURCE Country Time Lemonade