Naked Helps Raise Funds for Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation

Naked, a global lifestyle brand focused on innovative and luxurious innerwear, will be launching a special “pink” campaign for Black Friday benefitting Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The "Turn Black Friday Pink" campaign will offer a $5 donation for purchases of two or more pairs of Naked underwear bought online at http://www.thenakedshop.com on November 30th, 2014.

CFDA Board Member and CEO of Naked Carole Hochman says, “Naked is about empowering people in their daily lives. It is a natural fit for us to support FTBC because this charity provides meaningful help to all women concerned about breast cancer by providing access to reliable health information and quality health care.”

The “Turn Black Friday Pink" campaign will have updates throughout the day via social media and the hashtags #FTBCx20 and #NakedGetsPink.

This year marks the 20th Anniversary of FTBC. During this time Fashion Targets Breast Cancer has become a recognized and important charitable brand and has enjoyed a variety of successful partnerships and associations.

ABOUT Naked

Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Established in 2010, by Joel Primus in Vancouver, Naked has a strong and growing footprint for its innovative and luxurious men’s innerwear products in some of the best online and department stores in North America. In 2014, renowned designer and sleepwear pioneer Carole Hochman, joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. Naked is hard at work developing amazing women’s intimate apparel, sleepwear and loungewear – the kind of extraordinary products for which Carole Hochman has been admired for years. These women’s collections will be introduced during 2015. Meanwhile, Naked is committed to constant innovation and optimization of its men’s collections as well. In the future, Naked plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.

Media:The Bromley GroupNataly Blumberg, 212-696-1100nblumberg@tbg-world.com