BlackBerry Global Creative Director Alicia Keys Kicks Off "Keep Moving Project" With Her "Set The World On Fire" Tour
February 25 2013 - 10:17AM
Marketwired
BlackBerry® (NASDAQ:BBRY)(TSX:BB) today announced its recently
appointed Global Creative Director, Alicia Keys, will be engaging
fans through the BlackBerry Keep Moving Project during her Set The
World On Fire Tour, Presented by BlackBerry.
Keys is inviting fans to provide personal pictures of themselves
through the BlackBerry Keep Moving Hub. These pictures will then be
used to make a music video for Keys' song 'Hallelujah', which will
be played on stage during her concerts. Each city on the tour will
have its own unique video featuring the people that make that city
great.
"I am so excited to continue the BlackBerry Keep Moving Project
in such a cool way that creatively brings my 'fam' together," said
Alicia Keys. "With their help, we're going to create a really
amazing music video that will show the world what's possible when
your imagination and BlackBerry's innovative platform collide."
BlackBerry Keep Moving Projects engage BlackBerry customers in
exclusive and compelling experiences created by inspirational and
multi-faceted artists, writers, designers, filmmakers, musicians,
and athletes. Author Neil Gaiman (Coraline, Stardust, The Sandman)
and renowned director Robert Rodriguez (El Mariachi, From Dusk Till
Dawn, Sin City) have joined Keys as the first three "BlackBerry
Collaborators" leveraging the power of the new platform to create
original content as they interact with fans like never before.
"Alicia is all about inspiring people through her music, her
philanthropy and her other creative endeavors," said Frank Boulben,
Chief Marketing Officer at BlackBerry. "Her 'Set The World On Fire'
tour is a great medium for connecting with fans and creating
unprecedented experiences for people all around the world. This
matches perfectly with BlackBerry's mission."
Fans can participate in Keys' Keep Moving Project by clicking
here. The BlackBerry Keep Moving Hub includes a new intimate video
from Keys.
BlackBerry is proud to be the presenting sponsor of Keys' global
Set The World On Fire Tour, which kicks off on March 7th 2013.
Five-time Grammy® nominated R&B artist Miguel is slated to open
for Keys on the tour. Tickets can be purchased at
aliciakeys.com/events/.
SET THE WORLD ON FIRE NORTH AMERICAN TOUR DATES:
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Thu-Mar-07 Seattle, WA WaMu Theatre
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Fri-Mar-08 Vancouver, BC Rogers Arena
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Sun-Mar-10 Oakland, CA Oracle Arena
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Tue-Mar-12 Los Angeles, CA Staples Center
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Wed-Mar-13 San Diego, CA Valley View Casino Center
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Fri-Mar-15 Las Vegas, NV Mandalay Bay Events Center
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Sun-Mar-17 Dallas, TX Verizon Theatre at Grand Prairie
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Mon-Mar-18 Houston, TX Toyota Center
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Wed-Mar-20 Austin, TX Cedar Park Center
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Thu-Mar-21 New Orleans, LA New Orleans Arena
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Sat-Mar-23 Miami, FL American Airlines Arena
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Sun-Mar-24 Tampa, FL Tampa Bay Times Forum
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Wed-Mar-27 Cherokee, NC Harrah's Cherokee
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Fri-Mar-29 Atlanta, GA Philips Arena
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Sat-Mar-30 Greensboro, NC Greensboro Coliseum
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Tue-Apr-02 Toronto, ON Air Canada Centre
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Wed-Apr-03 Montreal, QC Bell Centre
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Fri-Apr-05 Brooklyn, NY Barclays Center
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Sat-Apr-06 Mashantucket, CT MGM Grand at Foxwoods Resort Casino
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Mon-Apr-08 Newark, NJ Prudential Center
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Wed-Apr-10 Boston, MA Agganis Arena
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Thu-Apr-11 New York, NY Madison Square Garden
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Sat-Apr-13 Atlantic City, NJ Revel Casino-Ovation Hall
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Sun-Apr-14 Washington DC Verizon Center
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Wed-Apr-17 Detroit, MI Joe Louis Arena
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Thu-Apr-18 Chicago, IL United Center
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About Alicia Keys
Alicia Keys is a 14 time Grammy Award® winning
singer/songwriter/producer, actress, New York Times best-selling
author, entrepreneur and humanitarian. Since releasing her debut
album, songs in A minor, Keys has built an unparalleled repertoire
of hits with over 30 million albums sold worldwide. Her latest
album, Girl on Fire, recently debuted at number on the Billboard
album chart. As a philanthropist, Keys co-founded Keep a Child
Alive (KCA) and serves as Global Ambassador.
About BlackBerry
A global leader in wireless innovation, BlackBerry®
revolutionized the mobile industry when it was introduced in 1999.
Today, BlackBerry aims to inspire the success of our millions of
customers around the world by continuously pushing the boundaries
of mobile experiences. Founded in 1984 and based in Waterloo,
Ontario, BlackBerry operates offices in North America, Europe, Asia
Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock
Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For
more information, visit www.blackberry.com.
Forward-looking statements in this news release are made
pursuant to the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995 and applicable Canadian
securities laws. When used herein, words such as "expect",
"anticipate", "estimate", "may", "will", "should", "intend,"
"believe", and similar expressions, are intended to identify
forward-looking statements. Forward-looking statements are based on
estimates and assumptions made by Research In Motion Limited
(BlackBerry) in light of its experience and its perception of
historical trends, current conditions and expected future
developments, as well as other factors that BlackBerry believes are
appropriate in the circumstances. Many factors could cause
BlackBerry's actual results, performance or achievements to differ
materially from those expressed or implied by the forward-looking
statements, including those described in the "Risk Factors" section
of BlackBerry's Annual Information Form, which is included in its
Annual Report on Form 40-F (copies of which filings may be obtained
at www.sedar.com or www.sec.gov). These factors should be
considered carefully, and readers should not place undue reliance
on BlackBerry's forward-looking statements. BlackBerry has no
intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
BlackBerry and related trademarks, names and logos are the
property of Research In Motion Limited and are registered and/or
used in the U.S. and countries around the world. All other marks
are the property of their respective owners. BlackBerry is not
responsible for any third-party products or services.
Contacts: BlackBerry Krista Seggewiss Media Relations (519)
597-0348kseggewiss@rim.com www.blackberry.com
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