Prudential California Realty and REALTOR.com Sign Strategic
Marketing Agreement
CAMPBELL, Calif., Dec. 17, 2012 /PRNewswire/ -- Prudential
California Realty, the largest franchisee of the Prudential Real
Estate Network and one of the top five brokerages in the nation,
today announced it has become a REALTOR.com® Company Showcase
SM Listing Enhancement subscriber, providing richer
descriptions and calls-to-action to attract buyers and promote
sellers' listings on Realtor.com, operated by Move, Inc. (NASDAQ:
MOVE).
By strategically partnering with Realtor.com, the leader in
online real estate, more than 62 Prudential California Realty
offices from San Diego to
Santa Maria will see benefits. The
Realtor.com marketing solutions will assist Prudential California
Realty, a HomeServices of America company, in the promotion of the
brokerage's prominent brand, agent services and ability to more
effectively display listing inventory to today's online and mobile
app-using consumers.
"Prudential California Realty is very selective when choosing
online partners. This is a highly strategic move for us that will
ensure our sellers' homes receive the maximum amount of exposure
possible. Realtor.com, the official site of the National
Association of Realtors, has the analytics to prove its
effectiveness and show a significant return on investment. The
showcase property programs are a huge asset to our agents, and
their clients as well," said Leeann
Iacino, COO of Prudential California Realty.
"I am thrilled to partner with Realtor.com on behalf of our
agents. We are committed to make the industry's leading tools and
resources available to our agents, so they can continue providing
our clients with superior representation. Realtor.com's online
success is unmatched in our industry, and this new partnership will
give our agents and their clients a significant advantage," added
David M. Cabot, CEO of Prudential
California Realty.
As a result of the partnership with Realtor.com, Prudential
California Realty agents can deliver their buyer and seller
clients:
- A photo gallery of up to 36 high-quality photos of the property
and nearby community
- Detailed custom property descriptions
- Full-motion videos and virtual tours where available
- Open house event promotion
- 24/7 presence of agent and brokerage contact points
- Agent contact details and photo on Listing Detail Pages
"Our new partnership with Prudential California Realty will help
them extend their marketing reach to consumers online and
on-the-go," said Errol Samuelson,
president of Realtor.com. "A recent study shows that 42% of buyers
find the home they ultimately purchase on the Internet.
Working strategically with Prudential California Realty, we can
help their agents quickly connect to this important audience on the
Web and mobile devices and provide consumers the personal expertise
needed to make an informed buying or selling decision."
In addition to the website, Realtor.com offers the highest rated
mobile real estate apps available for Apple devices, Android and
Windows Phone 7. The free Apple version now allows agents to brand
the app with their photos and contact information and effortlessly
connects agents and their clients like never before.
For more information on Prudential California Realty's services,
visit www.prudentialcal.com or call 1-800-462-7454. For real estate
brokerages interested in learning more about REALTOR.com® marketing
solutions call 1-800-878-4166.
ABOUT PRUDENTIAL CALIFORNIA
REALTY
With 3,200 sales associates in 62 offices across Southern California and the Central Coast,
Prudential California Realty represented over $9 billion in sales volume in
2011. Recognized as one of the top five brokerages in the
nation, Prudential California Realty is one of the largest
affiliates in the Berkshire Hathaway HomeServices network.
Prudential California Realty is proud to be a member of
HomeServices of America Inc., a Berkshire Hathaway affiliate.
HomeServices of America represented over $31
billion in residential real estate sales with 114,500
transactions in 2011 and closed more than $3
billion in home mortgages.
ABOUT REALTOR.COM®
REALTOR.com®, a leader in online real estate, is operated by
Move, Inc., (NASDAQ: MOVE) and is the official Web site of the
National Association of REALTORS®. As the #1 homes-for-sale site,
Realtor.com® currently offers potential home buyers access to over
four million property listings. It also provides REALTORS® and the
home sellers they represent with the Internet's largest real estate
marketplace. Agents and companies have the power to customize
REALTOR.com® resources to maximize their brand and
productivity.
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements.
These risk factors and others are included from time to time in
documents Move files with the Securities and Exchange Commission,
including but not limited to, its Form 10-Ks, Form 10-Qs and Form
8-Ks. Other unknown or unpredictable factors also could have
material adverse effects on Move's future results. The
forward-looking statements included in this press release are made
only as of the date hereof. Move cannot guarantee future results,
levels of activity, performance or achievements. Accordingly,
you should not place undue reliance on these forward-looking
statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect
subsequent events or circumstances.
SOURCE REALTOR.com