Casa Sauza(R) Unveils Its First Extra Anejo Portfolio Extension
December 11 2012 - 02:55PM
Marketwired
Casa Sauza®, the family of tequila brands, heritage and
craftsmanship since 1873 of Beam Inc. (NYSE: BEAM), announced an
addition to its award-winning tequila portfolio today -- Casa Sauza
XA, Edición Limitada (40% ABV). Expertly balancing Weber blue agave
notes and rich wood characters, Casa Sauza XA, Edición Limitada
(XA) marks the first global extra añejo expression for the brand.
The launch of this exclusive, limited edition builds on consumers'
growing interest in more sophisticated and refined tequilas. Aged
for more than three years in small American oak barrels, Casa Sauza
XA will be sold at fine liquor and retail establishments in the
United States and Mexico, as well as duty-free shops around the
globe.
"Limited-edition bottlings and special small batch, premium
expressions are among the most significant new developments in the
tequila category. Casa Sauza XA is an exciting addition to our
portfolio," said Gigi Dadan, global tequila marketing director,
Beam Inc. "This new, signature expression is a nod to our
pioneering spirit and dedication to creating exceptionally fine
tequila for today's sophisticated palates."
An ultra-premium, limited-edition tequila that embodies three
generations of tequila making experience and innovation, Casa Sauza
XA is masterfully crafted from Weber blue agave plants
hand-selected by Sauza's expert jimadores and master distillers.
With a pale golden amber hue, the distinct aroma of jasmine,
hibiscus, almonds and chocolate resulting from three extra years in
hand-selected new toasted barrels, Casa Sauza XA maintains Sauza's
characteristic fresh agave notes while offering a refined tequila
experience. Casa Sauza XA, Edición Limitada is crafted at Sauza's
operations in Tequila, Mexico.
"With its extra age and rich, smooth finish, Casa Sauza XA,
Edición Limitada is like a fine cognac or whisky," says
Victormanuel Martinez, Casa Sauza executive chef and sommelier.
"When served in a nosing glass, the aroma of Casa Sauza XA
unravels, captivating the senses to deliver a refined,
one-of-a-kind tasting experience. It's perfect when paired with
coffee or rich desserts, such as tiramisu, black forest cake or
even pecan pie."
A rare offering, only 12,000 750 ml bottles have been produced,
including approximately 1,800 bottles for the U.S. Bottled in an
elegant glass tequila decanter accented with a distressed leather
strap and metal buckle and housed in a signature box, each bottle
of Casa Sauza XA, Edición Limitada is individually numbered and has
a suggested retail price of approximately $150 (U.S.) per
bottle.
About Beam Inc. As one of the world's
leading premium spirits companies, Beam is Crafting the Spirits
that Stir the World. Consumers from all corners of the globe call
for the company's brands, including Jim Beam Bourbon, Maker's Mark
Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky,
Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos
Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan
Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin,
Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is
focused on delivering superior performance with its unique
combination of scale with agility and a strategy of Creating Famous
Brands, Building Winning Markets and Fueling Our Growth. Beam and
its 3,200 passionate associates worldwide generated 2011 sales of
$2.8 billion, volume of 34 million 9-liter cases and some of the
industry's fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New
York Stock Exchange under the ticker symbol BEAM and is included in
the S&P 500 Index and the MSCI World Index. For more
information on Beam, its brands, and its commitment to social
responsibility, please visit www.beamglobal.com and
www.drinksmart.com.
Sauza® Tequila, 40% alc./vol. ©2012 Sauza Tequila Import
Company, Deerfield, IL.
PDF Attachment Available:
http://media.marketwire.com/attachments/201212/55069_revised_Dec11_961101.pdf
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=2170367 Image
Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170364
Attachment Available:
http://www2.marketwire.com/mw/frame_mw?attachid=2178816
Add to Digg Bookmark with del.icio.us Add to Newsvine
Beam Inc. (NYSE:BEAM)
Historical Stock Chart
From Feb 2024 to Mar 2024
Beam Inc. (NYSE:BEAM)
Historical Stock Chart
From Mar 2023 to Mar 2024