Famous Footwear Launches Voices of Victory Campaign Aimed at
Setting Guinness World Record
ST. LOUIS, Dec. 7, 2012 /PRNewswire/ -- Famous Footwear, a
division of Brown Shoe Company (NYSE:BWS) is spreading holiday
cheer with their latest campaign, Voices of Victory. The Facebook
app is live at Facebook.com/FamousFootwear and will give Facebook
fans the opportunity to customize a free singing holiday greeting
card to share with friends and family. Participants will also help
Famous Footwear attempt to reach its goal of breaking the Guinness
World Record for Most Contributions to a Greeting Card. If the
record is broken, Famous Footwear will donate $10,000 to the March of Dimes.
"Famous Footwear's Voices of Victory campaign gives families and
communities a fun, easy way to come together during the season of
giving," said Will Smith, senior
vice president of retail marketing for Famous Footwear. "Facebook
is a favorite way to stay in touch during this busy time of year,
and the campaign lets participants spread the holiday spirit and a
little bit of style while hopefully scoring a $10,000 victory for a great organization, the
March of Dimes."
To send your singing holiday greeting card, visit
Facebook.com/FamousFootwear and click on the Voices of Victory tab.
Here is how it works:
- Like Famous Footwear's Facebook page
- Click on the Voices of Victory tab
- Customize and style characters, including wardrobe and Famous
Footwear shoes for their singing debut
- Choose a festive song and scene
- Share with friends and family
For joining in on the fun, participants will also receive a
coupon and the chance to win a $100
gift card that will be given away each week of the campaign,
through January 1, 2013. Winners can
redeem their prizes on Famous Footwear's selection of famous brands
and the latest styles at the best prices. Score victories big and
small this holiday season.
Visit Facebook.com/FamousFootwear for more details.
About Brown Shoe Company
Brown Shoe Company is a $2.6 billion,
global, footwear company that puts consumers and their needs first,
by targeting the strategic Family, Healthy Living and Contemporary
Fashion platforms. We have more than 130 years of experience,
passion and product innovation, and when it comes to Family, Famous
Footwear is the leading, branded footwear retailer. We're an
authority in casual and fitness footwear, and each year, more than
110 million consumers visit our 1,100 stores and Famous.com for
nationally recognized brands and the latest styles at a value.
Visit brownshoe.com to learn more about us. Brown Shoe Company:
feel good and live better... feet first!
Contacts:
Wendy Segal, Nunez PR Group
972.388.5520
Wendy@NunezPRGroup.com
SOURCE Famous Footwear