MELVILLE, N.Y., Dec. 6, 2012 /PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading natural and organic products company providing consumers with A Healthy Way of Life announced that The Greek Gods® greek-style yogurt has crossed the pond with its latest yogurt launch. Taking the sensational brand The Greek Gods greek-style yogurt original formula and brand ethos, Hain Daniels has launched the brand into the UK's booming greek-style yogurt sector.
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Rob Burnett, Hain Daniels Chief Executive Officer said, "We are absolutely delighted to have launched into the UK one of Hain Celestial's big success stories—The Greek Gods greek-style yogurt. We have partnered with Sainsbury's, one of the UK's largest retailers, to launch four varieties with listings across their main estate. It's only been two weeks since we launched and sales are looking very encouraging."
Consumer research emphasised how strongly The Greek Gods brand taste appealed to UK consumers. To capitalise on the decadent taste of The Greek Gods Greek-style yogurt, front of store themed sampling forms a major part of the launch strategy, which is expected to see over 130,000 people enjoy a taste of The Greek Gods greek-style yogurt.
The UK yogurt market is dominated by major international and home grown brands. To be heard in this busy sector, The Greek Gods brand is using Social Media to gain a core following. Bloggers and opinion formers have received product and will run competitions to engage their followers. On-line coupon activity should convert awareness into purchase action, which has already generated favourable post-consumption comments, which should not come as a surprise to those familiar with the taste of The Greek Gods greek-style yogurt. Sumptuous recipes show how simple it is to create stunning dishes and have helped gain press coverage for The Greek Gods brand. These recipe ideas can be downloaded from The Greek Gods Greek-style yogurt UK website.
To emphasise its Greek heritage and divine taste, The Greek Gods greek-style yogurt is available in the UK in four fantastic, honey-infused flavours—honey, honey and vanilla; honey and strawberry; honey and clementine. Each 680 gram pot is made from British milk and contains 5 beneficial live bacteria. More flavours are expected to be available in the Spring when The Greek-Gods greek-style yogurt should roll out to other core customers. The Greek Gods greek-style yogurt, a Gift from the Gods that keeps on growing.
The Greek Gods® Greek-Style Yogurt
The Greek Gods® greek-Style Yogurt is a brand of The Hain Celestial Group, Inc., (NASDAQ: HAIN), a leading natural and organic products company in North America and Europe providing consumers with A Healthy Way of Life™. The Greek Gods® brand greek-style yogurt is gluten-free and contains live and active cultures.
Experience the Myth® with The Greek Gods® brand Greek-Style Yogurt full-flavored products available in 68 gram pots including Honey, Honey and Vanilla, Honey and Strawberry and Honey and Clementine. For more information, visit http://www.greekgodsyogurt.co.uk/.
The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, GG UniqueFiber®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene® and Earth's Best TenderCare®. Hain Celestial has been providing "A Healthy Way of Life™" since 1993. For more information, visit www.hain-celestial.com.
SOURCE The Hain Celestial Group, Inc.