MELVILLE, N.Y., Dec. 6, 2012 /PRNewswire/ -- The Hain Celestial
Group, Inc. (NASDAQ: HAIN), a leading natural and organic
products company providing consumers with A Healthy Way of Life
announced that The Greek Gods® greek-style yogurt has crossed the
pond with its latest yogurt launch. Taking the sensational
brand The Greek Gods greek-style yogurt original formula and brand
ethos, Hain Daniels has launched the
brand into the UK's booming greek-style yogurt sector.
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Rob Burnett, Hain Daniels Chief Executive Officer said, "We
are absolutely delighted to have launched into the UK one of Hain
Celestial's big success stories—The Greek Gods greek-style yogurt.
We have partnered with Sainsbury's, one of the UK's largest
retailers, to launch four varieties with listings across their main
estate. It's only been two weeks since we launched and sales are
looking very encouraging."
Consumer research emphasised how strongly The Greek Gods brand
taste appealed to UK consumers. To capitalise on the decadent taste
of The Greek Gods Greek-style yogurt, front of store themed
sampling forms a major part of the launch strategy, which is
expected to see over 130,000 people enjoy a taste of The Greek Gods
greek-style yogurt.
The UK yogurt market is dominated by major international and
home grown brands. To be heard in this busy sector, The Greek Gods
brand is using Social Media to gain a core following.
Bloggers and opinion formers have received product and will
run competitions to engage their followers. On-line coupon activity
should convert awareness into purchase action, which has already
generated favourable post-consumption comments, which should not
come as a surprise to those familiar with the taste of The Greek
Gods greek-style yogurt. Sumptuous recipes show how simple it
is to create stunning dishes and have helped gain press coverage
for The Greek Gods brand. These recipe ideas can be downloaded from
The Greek Gods Greek-style yogurt UK website.
To emphasise its Greek heritage and divine taste, The Greek Gods
greek-style yogurt is available in the UK in four fantastic,
honey-infused flavours—honey, honey and vanilla; honey and
strawberry; honey and clementine. Each 680 gram pot is made from
British milk and contains 5 beneficial live bacteria. More flavours
are expected to be available in the Spring when The Greek-Gods
greek-style yogurt should roll out to other core customers.
The Greek Gods greek-style yogurt, a Gift from the Gods that keeps
on growing.
The Greek Gods® Greek-Style Yogurt
The Greek Gods® greek-Style Yogurt is a brand of The Hain
Celestial Group, Inc., (NASDAQ: HAIN), a leading natural and
organic products company in North
America and Europe
providing consumers with A Healthy Way of Life™. The Greek
Gods® brand greek-style yogurt is gluten-free and contains live and
active cultures.
Experience the Myth® with The Greek Gods® brand Greek-Style
Yogurt full-flavored products available in 68 gram pots including
Honey, Honey and Vanilla, Honey and Strawberry and Honey and
Clementine. For more information, visit
http://www.greekgodsyogurt.co.uk/.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic
products company in North America
and Europe. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure
Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®,
Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy
Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie
Cuisine®, Europe's Best®, Cully
& Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®,
Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®,
Frank Cooper's®, Linda McCartney®,
Lima®, Danival®, GG UniqueFiber®, Natumi®, JASON®, Zia® Natural
Skincare, Avalon Organics®, Alba Botanica®, Queen Helene® and
Earth's Best TenderCare®. Hain Celestial has been providing
"A Healthy Way of Life™" since 1993. For more information,
visit www.hain-celestial.com.
SOURCE The Hain Celestial Group, Inc.