LOS ANGELES, Dec. 5, 2012 /PRNewswire/ -- Playboy
is pleased to announce that Neville
Wakefield will be Playboy Enterprise's Creative
Director for Special Projects. The appointment has been made as
part of Playboy's dedication to reenergize their alignment with the
art world, along with the creation of collaborations with new brand
ambassadors and talent.
"Playboy has a long history of associating with great talent and
we continue that tradition today with Neville. We look
forward to his many contributions," Playboy CEO Scott Flanders stated.
With a fresh face for the East coast and curated in the spirit
of their alignment with the art community, the brand has also
partnered with the dynamic The Hole gallery and has
established a strong presence at Art Basel 2012. The new appointment of
Neville Wakefield, the dynamic
partnership with The Hole and the Art Basel 2012 line-up mark three
distinct aspects of this new initiative. With additional
collaborations planned, the brand is dedicated to engaging new
ambassadors as well as supporting talent across the art and fashion
communities.
On Wednesday, December
5th, Playboy and The Hole, will
co-host the Art Basel
kick-off party at Delano Beach Club. The fete will
feature a large-scale installation by Parker Ito, along with a live performance by
A$AP Rocky.
From December 4th-9th,
Playboy will have a presence at Fresh Basel: Performance Based Artworks and Art
Activations 2012, a group art exhibition curated by The
Hole which will be featured throughout the week at an historic
villa in Miami Beach. As part of
the exhibition, Playboy will present a special art exhibit inspired
by Playmate As Fine Art, a series of original pieces
featuring Playmates, created by Richard
Prince, Cindy
Sherman, Wes Lang,
Ryan McGinness, and
Tracey Emin to name a few.
The series will also be featured in Playboy's January/February 2013 issue.
About Playboy Enterprises, Inc:
Playboy is one of the most recognized and popular consumer
brands in the world. Playboy Enterprises, Inc. is a media and
lifestyle company that markets the brand through a wide range of
media properties and licensing initiatives. The company publishes
Playboy magazine in the United
States and abroad and creates content for distribution via
television networks, websites, mobile platforms and radio. Through
licensing agreements, the Playboy brand appears on a wide range of
consumer products in more than 150 countries as well as retail
stores and entertainment venues.
ABOUT THE HOLE
The Hole is a contemporary art gallery in New York City run by Kathy Grayson, a former director at the
legendary and now-closed Deitch Projects. Kathy has put together
numerous art exhibitions both at Deitch and at galleries and
museums around the world while also making books, essays, art
reviews, parties, fashion shows and shops. "Filling a hole in the
downtown community" is the goal. In our 4000 sq. ft. Bowery
space, we not only feature two simultaneous exhibitions every
month, but a showroom in the back and The Hole Shop in the front
where all manner of books, zines, posters, and other artist
products are sold.
About Morgans Hotel Group
Morgans Hotel Group Co. is widely credited as the creator
of the first "boutique" hotel and a continuing leader of the hotel
industry's boutique sector. Morgans Hotel Group operates
Delano in South Beach and
Marrakech, Mondrian in Los
Angeles, South Beach and New
York, Hudson in New York,
Morgans and Royalton in New York,
Shore Club in South Beach, Clift in San
Francisco, Ames in
Boston, Sanderson and St Martins Lane in London, and a hotel in Playa del Carmen, Mexico. Morgans Hotel Group has
ownership interests or owns several of these hotels. Morgans Hotel
Group has other property transactions in various stages of
completion, including Delano
properties in Las Vegas, Nevada;
Cesme, Turkey and Moscow, Russia; Mondrian properties in
London, England; Marrakech,
Morocco; Istanbul, Turkey; Doha, Qatar and Nassau, The Bahamas; and a Hudson in London, England. Morgans Hotel Group also owns
a 90% controlling interest in The Light Group, a leading lifestyle
food and beverage company. For more information please visit
www.morganshotelgroup.com.
SOURCE Playboy