OR YEHUDA, Israel, December 5, 2012 /PRNewswire/ --
Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global
provider of software platforms for enterprise mobility, cloud
applications, and business integration, announced today that it has
joined the Samsung Enterprise Alliance Program as a Silver Partner.
The Samsung Enterprise Alliance Program is an enterprise mobility
ecosystem targeted to leading independent software vendors and
system integrators providing differentiated and unique solutions
that enhance Samsung's offerings to its enterprise customers.
"Enterprise mobility isn't just about devices or applications;
it's about how they work together to create an intuitive, secure
and productive user experience that makes a real difference to the
business. Magic's powerful and versatile mobile enterprise
application platform and data integration solutions help address
this challenge and present a good value-added solution for our
enterprise customers," said Vice President Jae Shin, B2B Alliance Group Leader of Mobile
Communications Division at Samsung Electronics.
"We are proud to be a part of the Samsung Enterprise Alliance
Program," said Guy Bernstein, CEO
of Magic Software Enterprises. "Mobility is truly the future
of enterprise applications. By joining forces with Samsung, a
world-leading smartphone and tablet vendor, each of Magic's 15
worldwide branches can benefit from Samsung's global and local
sales, marketing, and technical expertise, positioning us well to
penetrate the large and fast-growing enterprise mobility
market."
Magic's enterprise-grade mobile technology enables Samsung
enterprise customers to mobilize all their enterprise systems and
processes - quickly, easily and cost-effectively - across a variety
of mobile platforms as native, Web/HTML5 or hybrid applications.
Magic's smart, code-free metadata approach lets developers
concentrate on creating the right applications, processes and
workflows to advance their business without getting bogged down in
complex, costly, and resource-intensive, OS-specific coding and
testing. Magic mobile applications can be upgraded on-the-fly and
made available to users immediately, via public or internal app
stores, avoiding long device-specific publishing processes.
For apps that need to connect different back-end enterprise
systems-typically the most costly and time-consuming aspect of
mobile enterprise application development, Magic provides
optimized, certified connectors to leading enterprise systems, such
as SAP, Oracle, Salesforce.com, Microsoft, IBM, Google, and others
- facilitating rapid and cost-effective back-end integration.
Magic solutions are based on a highly scalable architecture,
supporting a single user up to hundreds of thousands of users. The
company's smart technology and architecture enable the rapid and
easy adoption of new technologies, future-proofing and extending
the longevity of all Magic-based applications/solutions.
About Magic Software Enterprises
Magic Software Enterprises (NASDAQ: MGIC) empowers customers and
partners around the globe with smarter technology that provides a
multichannel user experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com.
Except for any historical information contained herein, matters
discussed in this press release might include forward-looking
statements that involve a number of risks and uncertainties.
Regarding any financial statements, actual results might vary
significantly based upon a number of factors including, but not
limited to, risks in product and technology development, market
acceptance of new products and continuing product conditions, both
locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's
most recent annual report and other filings with the Securities and
Exchange Commission.
Magic has made every effort to ensure that the information
contained in this press release is accurate; however, there are no
representations or warranties regarding this information, including
warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may
occur in this press release.
Magic is a registered trademark of Magic Software Enterprises
Ltd. All other product and company names mentioned herein are for
identification purposes only and are the property of, and might be
trademarks of, their respective owners.
Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com
SOURCE Magic Software Enterprises Ltd