Craft Worldwide Launches Globally Adaptation + Production Unit
Works With Leading Brands
NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Craft
Worldwide, a unique adaptation and production business unit of
McCann Worldgroup, has launched globally with an innovative,
client-centric operating model and an emphasis on the craft of
execution.
"Success in global adaptation and production requires the
dedication of true craftspeople who care deeply about their
clients' brands and who work tirelessly to drive maximum savings
for our clients," said Fred
Schuster, CEO of Craft Worldwide. "We have assembled a team
of the industry's best, each with a rich and robust background in
advertising, adaptation, design and production."
Craft Worldwide currently offers clients capabilities in a
number of key areas:
- A marketing operations consulting group that develops
go-to-market models that yield maximum efficiency
- An adaptation design capability that extends the reach of
existing tactics into new audience and communication segments,
while maintaining brand consistency
- A world-class translation offering providing translation,
transcreation and cultural consulting services
- A network of integrated production hubs in 23 markets, capable
of producing every type of print, digital and video media
available
- Access to a distribution network that can deliver a final asset
to literally anywhere in the world
- A technology platform that streamlines these capabilities and
links them together through a cloud-based, highly secure
interface
To deliver these capabilities, Craft currently employs more than
570 full-time employees and is already working for many of the
world's leading brand marketers, such as Coca-Cola, L'Oreal, Aldi,
General Mills, and Microsoft XBox, as well as supporting the
Commonwealth Agency.
"Craft manages a huge volume of work in their implementation of
our marketing across 20 countries in Europe," said Michael
Flatt, Head of Advertising, EMEA, for XBox. "Their model has
been held up as Global Best Practice and has now been adopted
globally. Craft, quite simply, offer us the quickest and most
efficient way of delivering marketing that we can think of."
With its global launch, Craft Worldwide becomes McCann
Worldgroup's eighth major marketing solutions
offering. "Craft is the perfect example of how we can leverage
our talent, our global footprint and our ability to work quickly
and cost-efficiently to drive our clients' businesses forward,"
said Harris Diamond, Chairman &
CEO, McCann Worldgroup.
Craft's main offices are located in New York, London, Singapore, Toronto, Manchester, Paris, Milan,
Oslo, Manila, Bucharest, Mumbai, Santiago, Budapest, Johannesburg, Sao
Paulo, Tokyo, Shanghai, Sydney, Kuala
Lumpur, Detroit,
Bangkok, Melbourne, and New
Delhi, with plans to expand further in 2013.
http://craftww.com
All Craft Worldwide offices are linked through an innovative
technology platform, called the Craft Cloud.
"One key differentiator for Craft is our ability to design
bespoke operating models for our clients. These unique plans
leverage our vast network of low-cost hubs and have proven success
both in maintaining brand consistency and in driving maximum
efficiency," explained Quinn O'Brien, COO Craft Worldwide.
About McCann Worldgroup
McCann Worldgroup delivers marketing solutions that transform
brands and grow businesses. The company is comprised of a
collaborative roster of best-in-class agencies that emphasize
creativity, innovation, and performance, including McCann Erickson (the world's largest advertising
agency network); MRM (digital marketing/relationship management);
Momentum (event marketing/promotion); McCann Health
(professional/dtc communications); CRAFT (global adaptation and
production); UM (media management); Weber Shandwick (public
relations); and FutureBrand (consulting/design).
About Interpublic
The Interpublic Group of Companies, McCann Worldgroup's parent, is
one of the world's leading organizations of advertising agencies
and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative,
Jack Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann,
McCann Health, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber
Shandwick. Leading U.S. brands include Campbell Ewald;
Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners
Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The
Martin Agency. For more information, please visit
www.interpublic.com
SOURCE McCann Worldgroup