LAS VEGAS, Nov. 29, 2012 /PRNewswire/ -- In an
exciting new promotion that 'mirrors' the hit CBS TV show
"Undercover Boss," Diamond Resorts International® (Diamond) is
giving ten lucky families the chance to star in their own,
real-life version of the hit program. This intriguing new
sweepstakes, launching today, celebrates the return of Diamond
Chairman and Chief Executive Officer Stephen J. Cloobeck to the popular reality
series—the first time that any Chief Executive has made a second
appearance on the program.
Applicants can enter the sweepstakes between now and
Dec. 31 at www.diamondresorts.com.
Ten lucky families will be awarded a free vacation consisting of a
seven-day, six-night stay at select premier locations within the
Diamond Resorts collection. The families will enjoy the Diamond
Resort experience as "undercover" agents, and report directly back
to Mr. Cloobeck with an evaluation of their stay.
"At Diamond Resorts International, our signature attribute is
our dedication to top-of-the-line service for our guests," said
Cloobeck. "This sweepstakes will provide these families with a
direct link to me to provide feedback on their guest experience,
which we consider critical to the evolution of our brand. As
always, we are focused on delivering an outstanding vacation
experience, and we see this program as an opportunity to gain
invaluable insight into how guests perceive our standard of
service."
Mr. Cloobeck's return to "Undercover Boss" will air on
November 30 at 8 p.m. (EST) on CBS. Now in its fourth season,
each episode of "Undercover Boss" features a high-ranking executive
or owner of a corporation going undercover as an entry-level
employee in his or her own company. The executives alter their
appearance and assume an alias and fictional back-story.
They spend approximately one week undercover, working in various
capacities within the company. At the end of their week undercover,
the executives reveal their true identities and speak with each of
the employees they worked with individually. Hard-working, loyal
employees are rewarded through job promotion or financial rewards,
while other employees are given additional training and an enhanced
work environment.
About Diamond Resorts International®
Diamond Resorts International®, with global headquarters in
Las Vegas, Nevada, is one of the
largest hospitality companies in the world with more than 220
branded and affiliated resorts and over 27,000 guest beds in 28
countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, South
America, Central America,
Europe, Asia, Australia and Africa. Offering simplicity, choice and
comfort to more than 490,000 owners and members through a branded
hospitality service, Diamond Resorts International® is dedicated to
providing its guests with effortless and relaxing vacation
experiences every time, for a lifetime.
Annually, nearly 1.4 million owners, members and guests enjoy
the simplicity, choice and comfort Diamond Resorts International®
offers through its branded hospitality experience.
About Diamond Resorts Corporation
Diamond Resorts Corporation and its subsidiaries develop, own,
operate and manage vacation ownership resorts and, through resort
and partner affiliation agreements, provide owners and members with
access to 75 managed resorts, 149 affiliated resorts and four
cruise itineraries through THE Club® at Diamond Resorts
International®. To learn more, visit DiamondResorts.com.
SOURCE Diamond Resorts International