BOSTON, Nov. 27, 2012 /PRNewswire/ -- Inward Strategic Consulting, www.inwardconsulting.com, a leading brand engagement consulting firm, announces its second Employee Engagement Summit, to be held at the Seaport Hotel Boston in Boston, MA on December 10, from 8:00 a.m. - 12:30 p.m. The summit will focus on exploring the emerging field of internal branding and employee engagement.
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"The foundation of a successful company lies in its employees and their alignment to the organization's culture, strategy, and brand promise," said Yash Chitre, Vice President at Inward Strategic Consulting. "Alignment between the HR and marketing professionals is the solution to make this happen within the company. Attendees will learn first-hand how some of the biggest brands have done it successfully looking inside their organizations."
At the event, Inward will discuss why employee engagement and internal alignment is vital to the success of a company, and illustrate through speakers and examples how this alignment leads to higher growth, better margins, lower turnover, higher productivity, and greater customer loyalty and retention. Inward will also outline its proprietary, copyrighted approach to creating alignment between a company's external and internal branding activities, a cultural shift within an organization where the employees become more customer and more business focused. Speakers include:
- Allan Steinmetz, CEO and Founder of Inward Strategic Consulting, will build the business case for employee engagement and engaging your employees around your brand promise.
- Rick DeMarco, West Coast Managing Director at Inward Strategic Consulting and former Director of Internal Brand Alignment at HP will discuss internal brand alignment at HP.
- Eric Sinoway, President and Co-Founder of Axcess Worldwide and author of Howard's Gift will speak about the Calculus of Culture. Howard's Gift is a current best seller on Amazon and was recently featured on CNN.
- Arun Sinha, Senior Faculty Fellow at Yale School of Management & Former CMO Zurich Financial will discuss his work at Zurich Financial.
Chitre, who will serve as the summit moderator, adds, "To be a leader in today's marketplace, one cannot depend on improving brand awareness and preference alone, but on how aligned an organization is with its company's values, vision, and brand and promise among customers and employees."
"We are thrilled to announce that Harvard Professor, Howard Stevenson, a mentor of author and speaker, Eric Sinoway, and the inspiration for Howard's Gift, will speak at the summit," stated Steinmetz. "Stevenson has been and continues to be a towering figure at Harvard Business School: the man who literally defined entrepreneurship and taught thousands of the world's most successful professionals."
Space is limited, so early registration is recommended. The registration fee is $79 for members and $99 for non-members, and includes a continental breakfast. To register for the event, please click here. For questions about the agenda, please contact Toni Gemper at [email protected] Additional conferences in this series will take place in Chicago, New York, and Dallas.
About Inward Strategic Consulting
Inward Strategic Consulting, a leading brand engagement consulting firm for more than 15 years, specializes in vision, mission and values, team alignment, internal branding, change communications, external branding and communications planning. Inward offers full-service marketing intelligence and research that bridges the gap between strategic consulting firms and traditional advertising/communications companies. Inward believes that a company's brand and its products should be a reflection of the behavior of the people who work there and the customer experiences they provide. Inward helps companies such as Walmart, HP, Fidelity Investments, Pitney Bowes, Oxfam, Zurich Financial Insurance, and Ericsson, align their employee's behavior and attitudes with brand promises and values so that they provide positive customer experiences. For more information, please visit www.inwardconsulting.com.
SOURCE Inward Strategic Consulting