America's Top Baking Communities, Allrecipes.com, Ladies' Home
Journal And Nestle Toll House Join Forces To Launch The World's
Biggest Cookie Swap
SEATTLE and NEW YORK, Nov. 26,
2012 /PRNewswire/ -- Today, the biggest names in home
baking and entertaining, Allrecipes.com, Ladies' Home Journal and
NESTLE TOLL HOUSE, announced the third annual Cookies Across
America campaign. This year's holiday campaign centers around
launching the World's Biggest Cookie Swap by leveraging the
powerful reach of online communities, as well as social sharing on
Pinterest, to mobilize millions of home cooks to bake and virtually
swap cookies in support of Cookies for Kids' Cancer, a nonprofit
committed to raising funds to support research for pediatric
cancer.
(Logo:
http://photos.prnewswire.com/prnh/20120723/SF44086LOGO)
Together, Allrecipes, the world's #1 digital food brand, and
Ladies' Home Journal online communities will bake more than one
billion cookies in December. Taking part in The World's Biggest
Cookie Swap allows these home cooks to rally together, search for
delicious cookie recipes, share favorites on their personal cookie
Pinterest boards, contribute to Cookies for Kids' Cancer, and enter
a sweepstakes to win a trip for two to NYC to have lunch with The
Barefoot Contessa, Ina Garten.
When it comes to celebrating mouthwateringly delicious holiday
treats, a photo is worth a thousand words. Allrecipes and Ladies'
Home Journal are two of Meredith's
most social brands with more than 31,000 followers on Pinterest
combined. In the past year, 30 percent of the most-pinned desserts
from Allrecipes.com have been cookie recipes. According to
Allrecipes' 2012 Holiday Cooking Trends and Behaviors Survey, 42
percent of online cookie bakers say that a recipe must make 'a very
cool looking/pretty cookie' in order to be on their "must-bake"
list.
"Allrecipes launched 15 years ago as Cookierecipe.com and since
then, our global community has grown to more than 30 million home
cooks who love baking cookies and sharing inspiration and
experiences with others online," said Esmee
Williams, vice president of brand marketing at
Allrecipes.com. "We are excited that the World's Biggest Cookie
Swap encourages three passionate communities to give back this
holiday season by doing something we already know they love doing,
sharing their favorite recipes, excitement for baking and creative
ideas."
"Through social media, Ladies' Home Journal invites its 12
million readers to become co-creators of the magazine," said
Sally Lee, senior vice president and
editor-in-chief of Ladies' Home Journal. "Now, with the World's
Biggest Cookie Swap, our readers get an opportunity to share the
cookies they'll bake for friends and family. We're also
thrilled to be able to connect our bakers with Cookies for Kids'
Cancer so that their participation will benefit a really great
cause."
"Nestle Toll House is excited to celebrate with Allrecipes.com
and Ladies' Home Journal on the World's Biggest Cookie Swap," said
Jim Coyne, Director of Marketing,
Nestle Baking. "This campaign is a great way to honor creativity
and caring while connecting three communities with a shared passion
for baking."
Allrecipes.com offers countless resources for home cooks looking
for cookie baking inspiration this holiday season. The most popular
resources include:
- Thousands of top-rated cookie recipes
- Allrecipes Cookie Countdown: beginning December 1 featuring holiday cookie recipes and
baking tips for the 25 days leading up to Christmas
- A robust cookie video library of how-to and recipe content
- New apps including Video Cookbook for iOS and Windows 8
- Allrecipes' Christmas - 100 Best Recipes from
Allrecipes.com and Tried & True Cookies
eCookbooks featuring the best recipes for holiday meals, along with
delicious cookie ideas perfect for giving and sharing (virtually or
otherwise!).
This holiday season Ladies' Home Journal offers a variety of
cookie and holiday entertaining resources, including:
- The "Cookie Swap with the Barefoot Contessa" editorial feature
in the December/January issue. The piece focuses on a cookie swap
Ina Garten hosted for six top food
bloggers and includes favorite recipes from each attendee.
- The holiday cookie home page featuring creative cookie recipes
that will become instant classics
- Upcoming Facebook chats with Ina
Garten, Deb Perelman from
Smitten Kitchen and Joy Wilson from
Joy the Baker.
All home bakers are invited to participate in the World's
Biggest Cookie Swap. For every Pinterest board created for the
World's Biggest Cookie Swap, $1 will
be donated to Cookies for Kids' Cancer, up to $5,000. For official rules or to learn more about
how to get involved, search for recipes, create and share Pinterest
boards, and mobilize networks for a good cause, cooks should visit
the World's Biggest Cookie Swap Facebook page.
About Allrecipes
Allrecipes, the world's largest
digital food brand, receives more than 1 billion visits annually
from family-focused women who connect and inspire one another
through photos, reviews, videos and blog posts. Since its launch in
1997, the Seattle-based social
site has served as a dynamic, indispensable resource for cooks of
all skill levels seeking trusted recipes, entertaining ideas,
everyday and holiday meal solutions and practical cooking tips.
Allrecipes is a global, multiplatform brand with 18 web and mobile
sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12
languages. Allrecipes is part of Meredith Corporation, the leading
media and marketing company serving American women. For additional
information regarding Meredith,
please visit www.meredith.com. For additional information
regarding Allrecipes, please
visit http://press.allrecipes.com.
About Ladies' Home Journal
Founded in December
1883, Ladies' Home Journal has a long-standing
history of empowering women and inspiring personal growth and
fulfillment. Published by Meredith Corporation (NYSE: MDP), the
brand's unique content model combines the authority of print with
the authenticity of experiences. This blend of expert advice and
user-generated content entertains, energizes and empowers the
reader to become a stronger, surer, self, wife, mother and friend.
Ladies' Home Journal and LHJ.com engage women with relevant
conversations about health and relationships; beauty and style;
food and finance.
About Nestle USA
Named one of "The World's Most Admired Food Companies"
in Fortune magazine for fourteen consecutive
years, Nestle provides quality brands and products that bring
flavor to life every day. From nutritious meals with LEAN CUISINE®
to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and
nutritious food and beverage products that make good living
possible. That's what "Nestle. Good Food, Good Life" is all about.
Nestle USA, with 2010 sales of
$10.4 billion, is part of Nestle S.A.
in Vevey, Switzerland — the
world's largest food company with a commitment to Nutrition, Health
& Wellness — with 2010 sales of $105
billion. For product news and information, visit
Nestleusa.com or NestleNewsroom.com.
CONTACTS:
Stephanie
Robinett
Allrecipes.com
stephanier@allrecipes.com
206.708.9271 (m)
Roz O'Hearn
Nestle Prepared Foods
Roz.ohearn@us.nestle.com
440.264.5170
Colleen Schwartz
Ladies' Home Journal
Colleen.Schwartz@meredith.com
212.551.7033
SOURCE Allrecipes.com