Gilt.com, The Standard Hotels, Fatboy USA and HEAD partner with
(RED) to fight for the end of AIDS
NEW YORK, Nov. 21, 2012 /PRNewswire/ -- Today, (RED)
announced exciting new partnerships with Gilt.com, The Standard
hotels, Fatboy USA and HEAD,
bringing further great opportunities for people to BUY (RED), SAVE
LIVES through unique (RED) branded goods and experiences.
(Logo: http://photos.prnewswire.com/prnh/20121121/NY17353LOGO)
The announcements come as (RED) and its partners mark an
important milestone in the fight against AIDS, having generated
$200 million for the Global Fund to
Fight AIDS, Tuberculosis and Malaria.
To coincide with the start of the holiday season, a new
partnership with Gilt.com will see the launch of the first ever
(PRODUCT) RED online boutique –
www.gilt.com/joinred. Promoted to Gilt members across the
Worlds AIDS Day weekend, December
1st and 2nd, consumers will be able to
buy a range of (RED) products in one digital destination. The
(PRODUCT) RED online boutique will stay live for
shoppers through December
16th.
Gilt will also offer exclusive (RED) experiences through the
company's Jetsetter platform, with proceeds from sales going
directly to the Global Fund.
A new partnership with The Standard hotels will see a series of
dance parties across The Standard properties, celebrating World
AIDS Day and the new exclusive compilation album from Tiesto, DANCE
(RED), SAVE LIVES.
Launching on December
1st with a special dance party at The Standard,
High Line - situated above the iconic High Line in New York City – and the exterior of the
hotel and Ice Rink on the Plaza will be illuminated (RED),
along with other iconic buildings around the world.
In Los Angeles, The Standard
Hollywood will host a dance party in the hotel's club, Mmhmmm,
featuring a number of LA's favorite DJs, while The Standard
Downtown will host a live rooftop performance followed by an
exclusive DJ set. The Standard Miami will have a yoga class
with a difference, incorporating dance music into the session,
followed by a sunset cocktail party on the dock.
Throughout December, The Standard hotels will feature special
(BELVEDERE)RED cocktails on their menus, and
(BELVEDERE)RED bottles will be available for purchase in
every guest bedroom throughout the month.
(RED) partner, Belvedere, once again shows its strong support
for the fight against AIDS with a one-off event on November 29th. Turning New York's
Meatpacking District (RED), Belvedere will present a one-night-only
performance by a very special guest. (BELVEDERE)RED
will also be available in Gilt's (PRODUCT) RED online
boutique.
NEW SPECIAL EDITION (RED) PARTNERS
This World AIDS
Day, Fatboy USA releases two new
Special Edition (RED) products; the iconic Fatboy®
Original Beanbag Chair, which retails for $239 USD, and
the Fatboy® Waynecooler Beverage Holder which retails
for $24 USD. Fatboy USA
will donate 10% of the proceeds from the purchase of these products
to the Global Fund. The (FATBOY)RED products will debut
on Gilt's (PRODUCT) RED online boutique December 1st, and will be
available online and in-stores from mid-December.
Iconic tennis brand, HEAD, will join the (RED) family in 2013,
with the launch of a special edition tennis bag collection,
supported by some of world's best tennis players.
Deborah Dugan, (RED), CEO, said;
"(RED) and its partners are proud to have delivered $200 million so far to the fight against AIDS and
we're pleased to welcome new partners to the (RED) family. The more
people and brands we can engage in this fight, the closer we get to
the promise of an AIDS free generation by 2015. We're grateful to
all our partners and supporters who raise awareness and funds for
this critical goal."
ICONIC BUILDINGS & LANDMARKS TURN (RED) TO MARK WORLD
AIDS DAY
To mark World AIDS Day around the globe,
many of the world's most iconic buildings and best known landmarks
will turn (RED) on December 1. Among
those showing support for the fight against AIDS are the
Sydney Opera House, AAMI Stadium
and The Arts Centre Spire in Melbourne, The EDF Energy London Eye,
Cape Town's Table Mountain,
Toronto's CN Tower, the Ponte
Vecchio and Palazzo Vecchio in Florence, Dublin's Christchurch Cathedral and The
Soumaya Museum in Mexico City.
In addition, New York's Empire
State Building and Times Square's NASDAQ Marketsite Tower and The
Standard, High Line, City Hall in San
Francisco, The Wrigley Building in Chicago, City Hall in Atlanta, City Hall and War Memorial Plaza
(promenade) in Baltimore, over 15
buildings in Providence, including
G-TECH and the Rhode Island State House and the Pylons at LAX
Airport will also all turn (RED).
(RED) PARTNERS GET BEHIND WORLD AIDS DAY 2012
For the
fifth year, Starbucks will continue its partnership with (RED) in
support of World AIDS Day. For every handcrafted beverage
purchased at participating stores in the U.S. and Canada on December
1, Starbucks will donate five
cents USD to the Global Fund. Apple will continue to feature
their recently expanded (RED) suite of products in stores globally,
and Bugaboo will be releasing the new Bugaboo Cameleon3 Sahara
Stroller on December 1st,
which like all Bugaboo products, is (PRODUCT)RED.
Penfolds, BJ's Steakhouse, Mastro's Restaurants and JW Marriott
Hotels will be featuring both (PENFOLDS)RED wine and
(BELVEDERE)RED specialty cocktails. Penfolds will be
participating in the (RED) boutique on Gilt, offering the
(PENFOLDS)RED Koonunga Hill Shiraz Cabernet and
Chardonnay wines.
In addition to continuing to offer (CLARO)RED and
(TELCEL)RED products throughout South and
Latin America, the DANCE (RED),
SAVE LIVES livestream with Tiësto from the Stereosonic Festival
will be broadcasted across various Claro and Telcel internet and
mobile networks.
Girl will also be participating in the Gilt (PRODUCT)
RED online boutique, featuring exclusive decks signed by
pro-skaters Kenny Anderson and
Mike Carroll.
(MOPHIE)RED will participate in the DANCE (RED), SAVE
LIVES dance parties by providing charging stations where you can
charge up and save lives. (MOPHIE)RED products will also
be available in the Gilt (PRODUCT) RED online
boutique.
Shazam will be reducing the price of their
(SHAZAM)RED app to from $5.99 to
$1.99 for one week, with all proceeds from the app going to
the Global Fund, starting on Worlds AIDS Day. Adding further
support to the fight against AIDS, Shazam will also be promoting
the DANCE (RED), SAVE LIVES album within the app, and providing
user tags direct to the livestream from the Stereosonic Festival in
Melbourne.
Additionally, fantastic (RED) products from Beats by Dr. Dre,
Tourneau, FEED, Nanda Home and
Bottletop will all be available for purchase within the Gilt
(PRODUCT) RED online boutique.
www.joinred.com
About Gilt Groupe, Inc.
Gilt, www.gilt.com, is an innovative online
shopping destination offering its members special access to the
most inspiring merchandise, culinary offerings, and experiences
every day, many at insider prices. Gilt continually searches the
world for the most coveted brands and products, including fashion
for women, men, and children; home décor; artisanal ingredients;
hotels and travel experiences on every continent; and unique
activities in a growing list of cities and destinations. We believe
that every day is an opportunity to inspire and be inspired.
About (RED)™
(RED) was founded in 2006 by Bono and
Bobby Shriver to engage businesses and people in the fight
against AIDS.
(RED) partners with the world's most iconic brands who
contribute up to 50% of profits from (RED) branded goods and
services to the Global Fund. (RED) Proud Partners include: Apple,
Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre,
Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American
Express (UK only). (RED) Special Edition partners include: Shazam,
Girl Skateboards, Mophie, FEED, Nanda
Home, Bottletop, Tourneau and TOUS.
To date, (RED) has generated $200
million for the Global Fund to fight AIDS, Tuberculosis and
Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South
Africa, Swaziland and
Zambia. 100 percent of that money
goes to work on the ground – no overhead is taken. Global Fund
grants that (RED) supports have impacted more than 14 million
people with prevention, treatment, counseling, HIV testing and care
services.
(RED) has led several high-profile initiatives to raise
awareness and funds for HIV/AIDS related issues including
(PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015
campaign and most recently, the (RED)RUSH TO ZERO campaign.
(RED) is a division of The ONE Campaign. Learn more at
www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and
Malaria
The Global Fund is a unique, public-private partnership and
international financing institution dedicated to attracting and
disbursing additional resources to prevent and treat HIV and AIDS,
TB and malaria. This partnership between governments, civil
society, the private sector and affected communities represents an
innovative approach to international health financing. The Global
Fund's model is based on the concepts of country ownership and
performance-based funding, which means that people in countries
implement their own programs based on their priorities and the
Global Fund provides financing on the condition that verifiable
results are achieved.
Since its creation in 2002, the Global Fund has become the main
financier of programs to fight AIDS, TB and malaria, with approved
funding of US$ 23 billion for more
than 1,000 programs in 151 countries (as of mid-2012). To date,
programs supported by the Global Fund are providing AIDS treatment
for 3.6 million people, anti-tuberculosis treatment for 9.3 million
people and 270 million insecticide-treated nets for the prevention
of malaria. The Global Fund works in close collaboration with other
bilateral and multilateral organizations to supplement existing
efforts in dealing with the three diseases.
SOURCE (RED)