Snipp Launches "Face-In-The-Hole" Thanksgiving Campaign
November 21 2012 - 9:15AM
Marketwired
Snipp Interactive Inc. (www.snipp.com), an international provider
of mobile marketing solutions listed on the TSX Venture Exchange
(TSX VENTURE:SPN), today launches a Thanksgiving-themed
'Face-in-the-Hole' campaign. Face in the Hole is an interactive,
viral mobile photo experience developed by Snipp. Users can submit
a photo of their face (or someone else's) and Snipp's technology
will automatically interpose their face onto an alternate
background and send back the resultant photo. The result is similar
to poking your head through a cardboard cutout caricature in a
country fair and having your photo taken.
Snipp's Face in the Hole solution is a mobile reimagining of
that country fair experience. It has the added benefit of allowing
users to share the photos easily with their friends through
Facebook, Twitter and by email. Additionally, Snipp's solution is
app-free and works on all phones, not just smartphones.
For Thanksgiving, Snipp has created a set of images
representative of the holiday, similar to the previous campaigns it
had released for the Fourth of July and Halloween.
Mobile users in the United States can experience the campaign by
sending a photo of their face and the word "FACE" by messaging
(MMS) to 76477. Users outside the United States can email the photo
to face@snipp.com.
Through Snipp's 'Face-in-the-Hole' solution, brands are able to
take advantage of the growing interest in mobile photo sharing, as
evidenced by the popularity of consumer applications such as
Instagram (now owned by Facebook), Lightbox, Picplz, Scan and
Dailybooth, but with increased control of the customer experience
by the brand.
Atul Sabharwal, CEO of Snipp said: "We're thankful this
Thanksgiving to have such a great team who consistently create
innovative mobile technologies. To celebrate the holiday, we wanted
to highlight the power of our image recognition technology in a fun
and social way. This technology will be extremely beneficial to our
clients both present and future."
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) provides print
publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with a full suite of mobile
marketing services in North America, and generates revenue by
designing, constructing, implementing and managing these mobile
marketing services for its customers. Snipp Interactive Inc. is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India.
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Contacts: Snipp Interactive Inc. Anthony Durkacz CFO (416)
720-4360investors@snipp.com www.snipp.com