NEW YORK, Nov. 21, 2012 /PRNewswire/ -- As Northeasterners
turn their attention from Superstorm Sandy to holiday celebrations,
retailer Eartheasy is offering a promotion on a gift that gives
people peace of mind for future disasters. For each purchase
of one LifeStraw® water filter made through
www.eartheasy.com from December
1-7, the retailer will donate one LifeStraw to disadvantaged
people in developing countries.
LifeStraw turns even the dirtiest water into clean, safe
drinking water. This is critical during disasters such as
hurricanes, earthquakes, tornados and floods, which can result in
limited or compromised water systems.
Safe drinking water is at the top of FEMA's list of things to
have in an emergency survival kit, and it appears as if Sandy
survivors have taken notice. Sales of LifeStraw water filters
doubled since the Superstorm hit.
The filtering tube measures nine inches long and one inch in
diameter, and weighs less than two ounces. It removes virtually all
bacteria (99.9999 percent) and protozoa parasites (99.9 percent)
that can contaminate water, and it reduces turbidity (muddiness) by
filtering out particulate matter.
LifeStraw is made of durable plastic, is chemical-free, and
doesn't require electrical power, batteries or replacement
parts. It's powered by user-generated suction, and anyone who
can use a drinking straw can easily use it. When used
properly, each LifeStraw® will filter at least 264 gallons of
water. This is enough for daily use by one person for an
entire year.
LifeStraw is manufactured by Swiss-based Vestergaard Frandsen, a
global leader in the development of disease control technologies.
The company originally introduced it as an emergency response tool
and it has been deployed to victims of almost every natural
disaster from the Pakistan floods
to the Haiti
earthquake.
LifeStraw has received numerous awards. Time
magazine named it the "Best invention of 2005" and Saatchi and
Saatchi selected it as a "World Changing Idea".
Esquire called it the "Innovation of the Year" and
Forbes noted that Lifestraw is "one of ten things that will
change the way we live."
Consumers in North America can
purchase a LifeStraw® water filter through Eartheasy's
website, www.eartheasy.com. Each LifeStraw costs $19.95 plus applicable tax, shipping and
handling.
Contact:
Meryl
Rader, Public Relations, 908-528-3826,
mer@vestergaard-frandsen.com
SOURCE Vestergaard Frandsen