Blackhawk Network Announces New Agreement to Offer the Univision MasterCard(R) Prepaid Card in Select Retail Locations
November 19 2012 - 11:00AM
Marketwired
Blackhawk Network, a leading provider of prepaid and financial
payment products, and Univision, the leading media company serving
Hispanic America, today announced an agreement making the Univision
MasterCard® Prepaid Card available in select grocery outlets in
California and Texas.
"We are delighted to be working with Blackhawk Network, a leader
in the prepaid space," said Scott Scovel, Vice President and
General Manager Univision Direct, Univision Communications Inc.
"Their great network, coupled with our unique product and powerful
media reach, will enable us to bring even more value and
convenience to the Hispanic community."
This will mark the first time that the Univision MasterCard
Prepaid Card will be available for purchase at retail. Customers
can now easily purchase the card off the store rack during their
grocery shopping. Until now, the cards were only made available for
purchase online and by phone.
"Univision is one of the most reputable companies providing
exceptional services and products to the Hispanic community, and we
are honored to distribute its card through our extensive network of
retail partnerships," said Talbott Roche, President, Blackhawk
Network. "This new relationship is another example of the growth we
are witnessing in the prepaid category as consumers are better
understanding the benefits of using prepaid products to take
control of their finances, while making their money go
farther."
Consumers purchasing the card will receive a culturally
relevant, safe and cost-effective alternative to cash and
low-balance checking accounts. The card reduces the inconvenience
and costs related to cashing checks, prevents over-drafting and
associated fees, and it enables consumers to better track and
manage spending by providing them with the ability to monitor when
and where they make purchases with the card. The Univision
MasterCard Prepaid Card can also be used anywhere Debit MasterCard
is accepted, including online purchases and bill payment.
In conjunction with this launch, Univision will be adding a new
feature to its cards, which will make it even easier for Univision
card-members to add cash to their cards. Univision has joined
Blackhawk Network's REloadit™ program, which allows customers to
easily reload their prepaid card during their regular visit to the
grocery store and to other merchants who offer REloadit. The
REloadit pack retails for just $3.95.
About Blackhawk Network Blackhawk Network,
a subsidiary of Safeway Inc., is a leading provider of prepaid and
financial payments products for consumers and businesses. The
company's Gift Card Mall™ offers the industry's most popular
prepaid gift card, telecom and financial service brands. Gift Card
Mall, with access to over 160 million unique customer visits each
week, is available through a network of leading grocery stores, big
box, convenience, pharmacy, specialty stores, Internet retailers
and mobile channels, including GiftCardMall.com. Headquartered in
Pleasanton, California, Blackhawk Network Inc. has offices in the
United States, Australia, Canada, France, Mexico and the United
Kingdom. For more information about Blackhawk Network visit
www.blackhawknetwork.com and www.giftcardmall.com.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. Its assets include Univision Network, one
of the top five networks in the U.S. regardless of language and the
most-watched Spanish-language broadcast television network in the
country reaching 96% of U.S. Hispanic households; TeleFutura
Network, a general-interest Spanish-language broadcast television
network reaching 88% of U.S. Hispanic households; Univision Cable
Networks, including Galavisión, the country's leading
Spanish-language cable network, as well as Univision tlnovelas, a
new 24-hour cable network dedicated to novelas, Univision Deportes
Network, a new 24-hour cable network dedicated to sports, ForoTV, a
new 24-hour Spanish-language cable network dedicated to news, and
an additional suite of six cable offerings -- De Película, De
Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV;
Univision Studios, which produces and co-produces reality shows,
dramatic series and other programming formats for the Company's
platforms; Univision Television Group, which owns and/or operates
62 television stations in major U.S. Hispanic markets and Puerto
Rico; Univision Radio, the leading Hispanic radio group which owns
and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic
markets and Puerto Rico; Univision Interactive Media, a network of
national and local online and mobile sites including Univision.com,
which continues to be the #1 most-visited Spanish-language website
among U.S. online Hispanics, Univision Móvil, a longstanding
industry-leader with unique, relevant mobile products and services,
and Univision Partner Group, a specialized advertising and
publisher network. Headquartered in New York City, UCI has
television network operations in Miami and television and radio
stations and sales offices in major cities throughout the United
States. For more information, please visit Univision.net.
CONTACT: Marielena Santana 212-455-5233
msantana@univision.net Christina Witz MWW for Blackhawk Network
213-405-3797 Email Contact