ComScore: Google, Microsoft Increase U.S. Search Market Shares in October
November 16 2012 - 05:05PM
Dow Jones News
By Nathalie Tadena
Google Inc. (GOOG) expanded its industry-leading position in the
U.S. Internet search market slightly last month, while Microsoft
Corp.'s (MSFT) share also improved, according to market researcher
comScore Inc.
The rankings stayed the same across the board. Google's market
share increased to 66.9% in October, up from 66.7% in September.
Microsoft's share edged up to 16% from 15.9% in the prior month.
Yahoo! Inc.'s (YHOO) share was unchanged at 12.2%.
IAC/InterActiveCorp.'s (IACI) Ask Network saw its share slip to
3.2% from 3.5%. AOL Inc.'s (AOL) share remained steady at 1.8%.
Americans conducted 17.62 billion explicit core searches last
month, up 7.8% from September. Google sites ranked first, with
11.79 billion searches, followed by Microsoft with 2.82 billion and
Yahoo with 2.15 billion.
ComScore measures U.S. explicit core searches, which exclude
contextual searches that don't reflect any intent by users.
Write to Nathalie Tadena at nathalie.tadena@dowjones.com
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