NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Dos Equis
announced last night that Nathan
Dappen of Highland Park,
NJ, and Neil Losin on
Boulder, CO are the winners of the
inaugural Dos Equis Stay Thirsty Grant, a reward of up to
$25,000 given to make fans' most
ambitious dreams into reality. Nathan & Neil's adventure to
document the disappearing Rwenzori Mountain & Glaciers of
Uganda won the grant after
receiving the most votes online. The content they capture during
their expedition will be featured on the Dos Equis Facebook page
and website.
(Logo: http://photos.prnewswire.com/prnh/20121116/NY14608LOGO
)
"Neil and I are thrilled that our dream of exploring
Uganda will be fulfilled," said
Dappen. "Thanks to Dos Equis and the Stay Thirsty Grant, we'll have
an experience of a lifetime documenting the Rwenzori for
generations to come."
Earlier this year, fans were encouraged to submit videos
detailing their most ambitious adventure to Dos Equis for the
chance to be chosen through a national online vote to live out that
very dream. The adventure-seeking team celebrated the win in style
at last night's Dos Equis New York Legendary Masquerade, which
featured a guest appearance by the Most Interesting Man
himself.
"Our mission is to inspire and facilitate an interesting life,
and the Stay Thirsty Grant is another example of how we connect
with our fans," said Nipa Parekh, Senior Brand Director for Dos
Equis. "Whether it's with Nathan and Neil, or our future
winners, we cannot wait to follow their most interesting
experiences."
Nathan and Neil will retrace the steps of a group of Italian
explorers from 1906 and document how the unique plants, animals and
people of the Rwenzori Mountains are coping with the challenge of
climate change. They'll produce an epic short film that documents
their travel in Africa and 100
years of climate change; this will also help teach how to preserve
one of the world's most amazing places. And, of course, they'll
make a toast to Dos Equis and its fans on the top of these
disappearing mountains and glaciers.
To help fans Stay Thirsty, Dos Equis will give another chance to
make their most interesting dreams a reality with another round of
entries and submissions for the Stay Thirsty Grant. Starting today
through December 15th, fans can visit
http://mostinterestingacademy.com/staythirstygrant where they can
submit a short video detailing their most unique adventure. The top
finalists will be announced on December
18th, and fans can vote on the final winner through
January 6th for a chance to be
awarded a grant of up to $25,000.
For the most up to date information on Dos Equis, the Stay
Thirsty Grant, or Most Interesting Academy, visit
Facebook.com/DosEquis.
About the Most Interesting Academy
Dos Equis Most
Interesting Academy's mission is to inform, inspire and equip adult
fans with the tools and knowledge necessary for leading an
extraordinary life. Through an interactive online community at
MostInterestingAcademy.com that features unique content created by
notable bloggers and artists, and compelling experiences across the
U.S., the Academy provides all the elements to keep life
interesting.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's
leading upscale beer importer, is a subsidiary of Heineken
International BV, the world's most international brewer. European
brands imported into the U.S. include Heineken Lager, the world's
most international beer brand; Heineken
Light; Amstel Light, a leading imported light beer brand;
Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic
brew. HEINEKEN USA is also the
exclusive U.S. importer for the Dos Equis, Tecate, Tecate Light,
Indio, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the
HEINEKEN USA-sponsored Taxi Magic™
application from your smartphone at taximagic.heineken.com. Please
visit www.EnjoyHeinekenResponsibly.com.
Contacts:
Ashley Calame, (212) 819-4867
Ashley.Calame@edelman.com
Dave Brigandi, (212) 704-8177
David.Brigandi@edelman.com
SOURCE HEINEKEN USA Inc.