China Glaze® and Ardell® Introduce Exclusive Collections Inspired
by Paramount Pictures' new 3D Film, "Cirque du Soleil™: Worlds
Away"
LOS ANGELES, Nov. 15, 2012 /PRNewswire/ --China Glaze®
and Ardell® announced today their partnership with Paramount
Pictures to offer exclusive collections of nail polishes and
eyelashes inspired by the upcoming 3D film, "Cirque du
Soleil: Worlds Away" in theaters December 21st.
(Photo: http://photos.prnewswire.com/prnh/20121115/NY14528 )
From the big top to the big screen, visionary filmmaker
James Cameron and writer/director
Andrew Adamson invite you on an all
new 3D adventure: "Cirque du Soleil: Worlds
Away." A young couple who is separated must journey
through the astonishing and dreamlike worlds of Cirque du
Soleil® to find each other as audiences experience the
immersive 3D technology that will allow them to leap, soar, swim
and dance with the performers.
The new China Glaze® and Ardell® "Cirque du
Soleil: Worlds Away" inspired nail polish and eyelash
collections will bring to life the wonderfully exotic artistry that
is presented throughout the film. The China Glaze® nail
polish collection combines rich cremes, soft shimmers and bold
glitters to create 12 limited edition shades.
The "Cirque du Soleil: Worlds Away" inspired collection
from Ardell® consists of six attention-grabbing lash styles
ranging from more natural styles to feathers and jewel embellished
lash strips.
Both collections will be supported by a consumer and beauty
trade marketing campaign which includes a billboard in Times
Square, print ads, retail displays, a sweepstakes offer and social
media efforts.
To coincide with the 3D release of "Cirque du Soleil:
Worlds Away," in theatres December 21,
2012, the China Glaze® and Ardell®
film-inspired collections will be available the first week of
December 2012 at salons and specialty
beauty retailers nationwide, including Sally Beauty Supply and ULTA
stores. Individual nail polish shades will retail for $7; eyelash styles will retail for $6.
China Glaze® and Ardell® are divisions of American
International Industries.
About American International Industries
For 42 years,
AII has been the leading manufacturer and worldwide distributor of
innovative, quality beauty and skin care products for men and
women. For more information, visit our website:
www.aiibeauty.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIA, VIAB), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films,
and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount
Pictures International, Paramount Licensing Inc., and Paramount
Studio Group.
SOURCE American International Industries