Hawaiian, Virgin America Announce Frequent Flyer Partnership, Code
Share Agreement
HONOLULU and SAN FRANCISCO, Nov. 15,
2012 /PRNewswire/ -- Hawaiian Airlines and Virgin America,
two award-winning U.S. airlines, today announced new cooperative
marketing agreements that expand the reach of their respective
networks and provide a range of new travel benefits for their
customers.
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Starting today, members of HawaiianMiles, the Hawaiian Airlines
loyalty program, are able to redeem their miles for award travel on
all Virgin America routes, and members of Virgin America's Elevate®
frequent flyer program can now redeem Elevate points for flights on
all routes flown by Hawaiian.
The two airlines also announced that Hawaiian Airlines has
placed its two-letter booking code on Virgin America flights to
Boston, Dallas, Fort
Lauderdale, Washington D.C.
(IAD); New York (JFK);
Las Vegas; Los Angeles; Chicago; Philadelphia; Portland, Oregon; Seattle and San
Francisco. This agreement, only the second code share
agreement for California-based
Virgin America, now offers seamless booking and one-stop check-in
on a single ticket for guests traveling between Hawai'i and
multiple Virgin America destinations in the U.S.
"Through this new partnership with Virgin America, HawaiianMiles
members have convenient access to a host of new cities across the
country with high quality service throughout their journey," said
Peter Ingram, Hawaiian's executive
vice president and chief commercial officer. "We look forward to
sharing our island hospitality with all of Virgin America's Elevate
members and welcoming new guests from cities we do not serve
directly today."
Under the code share agreement, travelers can purchase tickets
on Hawaiian's website at www.HawaiianAirlines.com, through its
Reservations call center at 1-800-367-5320, from a travel agent or
via online travel agencies. Both Hawaiian Airlines and Virgin
America will check bags through to guests' final destinations and
will issue boarding passes at initial check in for connecting
flights on Virgin America and Hawaiian. HawaiianMiles members are
able to earn mileage on all code share flights covered by the
agreement.
"This agreement enables us to offer guests a seamless travel
experience as they travel on our two airlines – between us, we've
won countless travel awards for excellent guest service – and our
Virgin America teammates look forward to welcoming Hawaiian
Airlines guests onboard our flights," said John MacLeod, Virgin America's senior vice
president for planning and sales. "The addition of Hawaiian to our
roster of partners is a very special Virgin America 'mahalo' for
our loyal Elevate members, who can now redeem points for Hawaiian
reward travel. Our guests have been asking us for a way to get to
the Aloha State since our launch, and we were listening."
Hawaiian is the third airline partner added to join Virgin
America's Elevate program and the first Elevate airline partner
outside the Virgin airline family – Virgin Atlantic and Virgin
Australia were already Elevate partners. The linkup will make it
possible for Elevate members to fly to Hawai'i for as low as 20,000
Elevate reward points.* Elevate members may now start booking on
Hawaiian by calling Virgin America 1.877.FLY.VIRGIN
(1.877.359.8474).
Earlier this year, Virgin America rolled out enhancements
to its Elevate frequent flyer program – including Elevate Gold
and Elevate Silver status levels that offer perks such as: priority
check-in, security clearance and boarding; points earning bonuses;
free checked bag allowances; enhanced digital/social rewards;
private discounts; an expanded advance purchase upgrade window for
the airline's exclusive eight-seat First Class; complimentary
space-available upgrades to the carrier's premium Main Cabin Select
service; and complimentary access to the best seat assignments
within Main Cabin.
*Terms & conditions: All redemptions are Reward
Seats, subject to availability and to the Elevate Terms and
Conditions. Reward bookings are not eligible to earn points. Point
levels are based on an adult booking. Infant redemption bookings
are not permitted. 20,000 point level is from the West Coast cities
served by Hawaiian Airlines to Honolulu in the Coach cabin. $5 taxes and fee apply.
About Hawaiian Airlines: Hawaiian has led all U.S.
carriers in on-time performance for each of the past eight years
(2004-2011) as reported by the U.S. Department of Transportation.
Consumer surveys by Conde Nast Traveler, Travel +
Leisure and Zagat have all ranked Hawaiian the highest
of all domestic airlines serving Hawai'i. Now in its
84th year of continuous service, Hawaiian is Hawai'i's
biggest and longest-serving airline, as well as the largest
provider of passenger air service from its primary visitor markets
on the U.S. mainland. Hawaiian offers nonstop service to Hawai'i
from more U.S. gateway cities (11) than any other airline, along
with service from Japan,
South Korea, the Philippines, Australia, American
Samoa, and Tahiti. New nonstop service will begin between
Honolulu and Brisbane, Australia (November 27, 2012), and Auckland, New Zealand (March 13, 2013). Hawaiian also provides
approximately 170 daily jet flights between the Hawaiian Islands.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc.
(NASDAQ: HA). Additional information is available at
HawaiianAirlines.com. Follow updates on Twitter about Hawaiian
(@HawaiianAir) and its special fare offers (@HawaiianFares), and
become a fan on its Facebook page (Hawaiian Airlines).
About Virgin America: Headquartered in California, Virgin America offers guests
attractive fares and a host of innovative features aimed at
reinventing air travel. Virgin America was named "Best
Domestic Airline" in the Conde Nast
Traveler 2008, 2009, 2010, 2011 and 2012 'Readers' Choice'
Awards and "Best Domestic Airline" in Travel +
Leisure's 2008, 2009, 2010, 2011 and 2012 'World's Best'
Awards. The airline's base of operations is SFO's sleek new
Terminal 2. The airline's new aircraft offer interactive in-flight
entertainment systems and power outlets near every seat.
Virgin America flies to San
Francisco, Los Angeles,
New York, Washington D.C. (IAD), Seattle, Las Vegas San Diego, Boston, Fort
Lauderdale, Orlando,
Dallas Fort-Worth, Los Cabos, Cancun, Chicago, Puerto
Vallarta, Palm Springs
(seasonally), Philadelphia,
Portland and Washington D.C.'s Reagan National (DCA).For
more, visit: www.virginamerica.com/. For more information on
Virgin America's code share and interline partners, please visit:
http://www.virginamerica.com/travel/virgin-partners.html
SOURCE Hawaiian Airlines