Wrapp and Blackhawk Network have entered into a multi-year agreement that will connect Wrapp's social gifting app with Blackhawk Digital, Blackhawk Network's digital platform. Under the agreement, Blackhawk's network of egift-enabled national and local retailers will have access to Wrapp's friend-to-friend marketing platform, and Wrapp will be able to sell those retailers' gift cards to users of the Wrapp mobile app.

"Combining Wrapp's mobile app with our retail network means this holiday season people can gift a digital gift card to an online friend from their retailer of choice," said Talbott Roche, president of Blackhawk Network. "The powerful combination of Wrapp's mobile and social reach on Facebook with Blackhawk Digital's network of retailers provides consumers with the best possible online gift giving experience, bar none."

Said Wrapp CEO and Co-founder Hjalmar Winbladh, "Blackhawk's network of retailers is nothing short of awesome, and their platform has made it super fast and easy for us to integrate. By combining forces, our users get the best choice of retailers possible to always have that perfect gift."

The agreement between Wrapp and Blackhawk recognizes that purchasing gift cards online for friends, family and colleagues continues to be one of the most popular ways of gift giving. And for retailers and marketers, gift cards are one of the most effective tools to acquire customers and drive shoppers online into physical retail stores.

This holiday season 60% of Americans want to receive gift cards, up from 58% last year, according to the 2012 holiday consumer spending survey conducted by BIGinsight for the National Retail Federation.

To start sending gift cards to friends and family, download the Wrapp mobile app from Apple's App Store or Google Play, or use the web app at www.wrapp.com.

About Blackhawk Network Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to 160 million customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.

About Wrapp Wrapp is the social gifting service for celebrating friends with sponsored and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. Celebrate friends every day at www.wrapp.com.

Contact: Christina Witz MWW Group for Blackhawk Network 213-405-3797 Email Contact