Blackhawk Digital's Retail Network Connects With Wrapp
November 15 2012 - 6:00AM
Marketwired
Wrapp and Blackhawk Network have entered into a multi-year
agreement that will connect Wrapp's social gifting app with
Blackhawk Digital, Blackhawk Network's digital platform. Under the
agreement, Blackhawk's network of egift-enabled national and local
retailers will have access to Wrapp's friend-to-friend marketing
platform, and Wrapp will be able to sell those retailers' gift
cards to users of the Wrapp mobile app.
"Combining Wrapp's mobile app with our retail network means this
holiday season people can gift a digital gift card to an online
friend from their retailer of choice," said Talbott Roche,
president of Blackhawk Network. "The powerful combination of
Wrapp's mobile and social reach on Facebook with Blackhawk
Digital's network of retailers provides consumers with the best
possible online gift giving experience, bar none."
Said Wrapp CEO and Co-founder Hjalmar Winbladh, "Blackhawk's
network of retailers is nothing short of awesome, and their
platform has made it super fast and easy for us to integrate. By
combining forces, our users get the best choice of retailers
possible to always have that perfect gift."
The agreement between Wrapp and Blackhawk recognizes that
purchasing gift cards online for friends, family and colleagues
continues to be one of the most popular ways of gift giving. And
for retailers and marketers, gift cards are one of the most
effective tools to acquire customers and drive shoppers online into
physical retail stores.
This holiday season 60% of Americans want to receive gift cards,
up from 58% last year, according to the 2012 holiday consumer
spending survey conducted by BIGinsight for the National Retail
Federation.
To start sending gift cards to friends and family, download the
Wrapp mobile app from Apple's App Store or Google Play, or use the
web app at www.wrapp.com.
About Blackhawk Network Blackhawk Network,
a subsidiary of Safeway Inc., is a leading provider of prepaid and
financial payments products for consumers and businesses. The
company's Gift Card Mallâ„¢ offers the industry's most popular
prepaid gift card, telecom and financial service brands. Gift Card
Mall, with access to 160 million customer visits each week, is
available through a network of leading grocery stores, big box,
convenience, pharmacy, specialty stores, Internet retailers and
mobile channels, including GiftCardMall.com. Headquartered in
Pleasanton, California, Blackhawk Network Inc. has offices in the
United States, Australia, Canada, France, Mexico and the United
Kingdom. For more information about Blackhawk Network visit
www.blackhawknetwork.com and www.giftcardmall.com.
About Wrapp Wrapp is the social gifting
service for celebrating friends with sponsored and paid gift cards
from top brands. Wrapp allows friends to contribute to the gift
cards for group gifting, and makes them fun and easy to give,
receive and redeem using mobile devices and the web. Founded in
2011, Wrapp is based in Stockholm and San Francisco. Celebrate
friends every day at www.wrapp.com.
Contact: Christina Witz MWW Group for Blackhawk Network
213-405-3797 Email Contact