BrightRock, Provider of South Africa's Newest and Most Innovative
Life Insurance Product, Selects Magic xpa Application Platform
OR-YEHUDA, Israel, November 15, 2012 /PRNewswire/ --
Magic Software Enterprises Ltd. ( NASDAQ: MGIC), a global
provider of software platforms for enterprise mobility, cloud
applications, and business integration, announced today that
BrightRock (Pty) Ltd, provider of South
Africa's newest and most innovative life insurance product -
needs-matched insurance - has chosen Magic xpa Application Platform
to rapidly develop and deploy specialized insurance products.
BrightRock is backed by Lombard Insurance Group, which holds over
R1,3 billion in assets.
A long-term user of Magic development products at his previous
position, Leopold Malan, Executive
Director in charge of processing at BrightRock explains, "We need
to empower our front-end employees with a data-rich administration
interface as well as a reliable back-end system where data is used
in complex calculations and evaluations. All this needs to happen
seamlessly and quickly to allow our users to deliver exceptional
customer service with all the information they may need immediately
at hand. Based on my experience, I knew that Magic xpa would be key
to enabling us to accomplish these critical tasks."
The applications developed with Magic xpa are centrally hosted
to ensure security and that every user, no matter where they are
located, has access to the latest, up-to-date information. The
administration interfaces are delivered to staff as user-friendly,
rich Internet applications (RIA) via a Citrix infrastructure.
"The Magic xpa platform supports BrightRock's needs for rapid
roll-out of complex applications as well as adherence to the
company's standards for quality and accuracy," says Hedley Hurwitz, Managing Director of Magic South
Africa. "In addition, Magic's advanced technology offers BrightRock
the ability to quickly and easily mobilize their enterprise
applications for iOS, Android, Windows Mobile and RIM smartphones
and tablets with a single development effort."
Magic xpa implements business-centric technology to offer
unmatched productivity, enterprise-grade reliability, and
integrated scalability to support business growth.
About Magic Software Enterprises
Magic Software Enterprises (NASDAQ: MGIC) empowers customers and
partners around the globe with smarter technology that provides a
multichannel user experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com.
About BrightRock
BrightRock was started in 2011 with the goal of creating
insurance products that truly meets consumers' and financial
advisers' needs. BrightRock is an underwriting management of
Lombard Life Limited and has the backing of the Lombard Insurance
Group. Lombard was established over 20 years ago and operates in
the short-term, credit risk and long-term insurance industry,
currently holding over R1,3 billion in assets. BrightRock's primary
reinsurance treaty is with one of the world's three largest
reinsurers, which holds an AA- rating from Standard and Poor's.
BrightRock is headquartered in Johannesburg with regional hubs in the major
centres of Johannesburg,
Pretoria, Durban and Cape
Town, and a national distribution footprint through
independent financial advisers. Visit
http://www.brightrock.co.za for more information.
Except for any historical information contained herein, matters
discussed in this press release might include forward-looking
statements that involve a number of risks and uncertainties.
Regarding any financial statements, actual results might vary
significantly based upon a number of factors including, but not
limited to, risks in product and technology development, market
acceptance of new products and continuing product conditions, both
locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's
most recent annual report and other filings with the Securities and
Exchange Commission.
Magic has made every effort to ensure that the information
contained in this press release is accurate; however, there are no
representations or warranties regarding this information, including
warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may
occur in this press release.
Magic is a registered trademark of Magic Software Enterprises
Ltd. All other product and company names mentioned herein are for
identification purposes only and are the property of, and might be
trademarks of, their respective owners.
Press Contact:
Tania Amar
VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com
SOURCE Magic Software Enterprises Ltd