Over 1 Million Consumers Took Part in "One Minute. One Million." Initiative at 3,000 Walmarts
PHOENIX and MIAMI, Nov. 14, 2012 /PRNewswire-USNewswire/ -- No-contract cell phone leader Straight Talk Wireless today presented a check to Make-A-Wish for $1,104,722 to conclude the successful "One Minute. One Million." campaign.
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Over the course of four weekends in September and October, more than one million consumers turned out at 3,000 Walmarts across the U.S. participated in demonstrations of Straight Talk Wireless Android smartphones. For every consumer who took part in a demonstration, Straight Talk Wireless contributed $1 to Make-A-Wish.
The strong response in the first three weeks of the "One Minute. One Million." campaign led to Straight Talk Wireless announcing on October 12th that it would exceed the original $1 million contribution target.
A Straight Talk Wireless spokesperson said: "Straight Talk Wireless is all about making our customers feel richer and our support for Make-A-Wish is another important way that we are doing that. We are delighted that so many consumers across the nation responded to the 'One Minute. One Million.' initiative. It is our hope that this campaign will encourage millions of consumers to take a closer look at Straight Talk Wireless, which offers cell phone users contract-free unlimited everything service on the nation's four leading wireless networks for just $45 a month. With Straight Talk, you can get the same phones, same networks, for half the cost."
David A. Williams, president and CEO of Make-A-Wish America, said: "The response to this campaign from people across the country was amazing. Each consumer who took part is now part of creating incredible wish experiences for hundreds of children with life-threatening medical conditions. Initiatives like the One Minute. One Million. campaign help us get closer to our vision of granting the wish of every eligible child."
Funds donated by Straight Talk Wireless on behalf of consumers will help grant wishes for children in communities across the country.
ABOUT THE ORGANIZATIONS
Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted over 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at wish.org to learn more.
Straight Talk Wireless® is a brand of TracFone Wireless, Inc., America's largest no-contract cellular service provider with over 21.6 million subscribers, and a subsidiary of America Movil S.A.B. de C.V. ("AMX") (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of wireless services in Latin America. As of September 30, 2012, it had 255.9 million wireless subscribers -- more wireless customers than AT&T and Verizon combined -- and 62.8 million fixed revenue generating units in the Americas.
SOURCE Straight Talk Wireless, Miami, FL., and Make-A-Wish America, Phoenix, AZ.