Dorel Juvenile Group Launches New Website for Safety 1st, Cosco and
Eddie Bauer Baby Brands
COLUMBUS, Ind. and FOXBORO, Mass., Nov.
13, 2012 /PRNewswire/ -- Dorel Juvenile Group (DJG), a
division of Dorel Industries Inc. (TSX: DII.B, DII.A) and the
nation's largest juvenile products manufacturer, has launched a
redesigned website combining three of its core brands, Safety
1st, Cosco and Eddie Bauer Baby, to maximize the
consumer experience through seamless navigation, expanded
educational information and user friendly features. All of the new
elements are designed to more easily educate parents on what
products are best for their children and how to use them
safely.
"Improved surfing and user-friendly tools provide a seamless
experience for parents and caregivers looking for information,"
said Julie Vallese, Consumer Safety
Expert for Dorel Juvenile Group. "We are thrilled to
integrate the redesigned site into our parenting toolkit, that
helps us provide a safer world for children."
The new website launched this month and some new features
include:
- Compare Products: This feature allows consumers to
compare products, such as infant car seats or high chairs, to help
them make the best purchasing decision for their needs. The compare
products feature is easy to use by dragging and dropping products
into the compare box. Once several products are in the compare box,
simply click compare for results.
- Quick Info: The Quick Info option allows consumers to
see a quick overview of the product without clicking to a new page.
This adds to a seamless and quick experience on the site. Simply
hover over one of the products and click the Quick Info button to
get information.
- Wish List: Consumers can now create a "wish list" of
products. These can be stored for a later purchase, or shared with
friends and family.
- Photos and Video Demos: This feature allows consumers to
have a full view and tutorial on highlighted products further
aiding in the purchase decision.
- Consumer Notices: Parents and caregivers are now one
click away from all product notices and ease of use information
with a prominent button displayed on the home page.
- Social Media Component: The product pages as well as
tools and advice pages feature sharing across social media
channels. Consumers can easily post to Facebook, Twitter or
Pinterest sharing their favorites with friends.
In celebration of the relaunch and enhanced social media
integration, Safety 1st will be hosting an "Ask Our
Expert" online event from Tuesday, November
13, 2012 to Friday, November 16,
2012. During the "Ask Our Expert" event, Julie Vallese, Consumer Safety Expert with Dorel
Juvenile Group, will be answering parent's questions and providing
helpful advice.
To interact and ask Julie questions during the "Ask Our Expert"
event, visit Safety 1st at Facebook.com/Safety1st and
post questions throughout the day on the Facebook wall. Each day of
the week will focus on a new product category, such as car seats,
strollers, child care and home & travel safety. The category of
the day will be announced on the Safety 1st Facebook and
Twitter pages at the beginning of each day.
To check out the new site, please visit www.Safety1st.com.
About Dorel Juvenile Group
Dorel Industries
Inc. (TSX: DII.B, DII.A) is a world class juvenile products and
bicycle company. Now in its 50th year, Dorel creates
style and excitement in equal measure to safety, quality and value.
The Company's lifestyle leadership position is pronounced in both
its Juvenile and Bicycle categories with an array of trend-setting
products. Dorel's powerfully branded products include Safety
1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in
Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse
and SUGOI in Recreational/Leisure. Dorel's Home Furnishings
segment markets a wide assortment of both domestically produced and
imported furniture products, principally within North America. Dorel has annual sales of
US$2.4 billion and employs 5,000
people in facilities located in twenty-four countries
worldwide.
SOURCE Dorel Juvenile Group