Dunkin' Donuts Partners With Universal Music Latin Entertainment
for "Noche de Estrellas"
CANTON, Mass., Nov. 7, 2012 /PRNewswire/ -- Dunkin' Donuts,
America's all-day, everyday stop for coffee and baked goods, today
announced it is continuing its commitment with Universal Music
Latin Entertainment (UMLE) to make Dunkin' Donuts coffee part of
Latin music's big night. Dunkin' Donuts is the exclusive coffee
provider of "Noche de Estrellas,"
the highly anticipated, invite-only after-party celebration at The
Bank, located in the Bellagio in Las
Vegas, on November 15. Artists
and top personalities from the music, television and entertainment
industries are expected to attend the festivities, where Dunkin'
Donuts' Original Blend Coffee will help keep the stars running
throughout the night. Cosmopolitan en Espanol will also be
showcasing a cutting-edge fashion show to the star-studded
audience, making this a night where the top contenders of coffee,
music and fashion join forces.
"We are proud to continue our sponsorship of Universal Music
Latin Entertainment's exclusive event for the second year in a row
to celebrate the greatest night in Latin music and entertainment,"
said John Costello, Chief Global
Marketing and Innovation Officer at Dunkin' Brands. "Dunkin' Donuts
is always looking to identify meaningful opportunities to build
brand loyalty and deepen our relationships with our multicultural
guests and this partnership allows us to engage in the excitement
of the big night with both new and existing consumers."
To celebrate with its fans on Facebook, Dunkin' Donuts is also
making it easy for people all over the world to enjoy songs from
some of Latin music's most popular stars. Starting on October 31st, the brand will launch a
free, customized music shop tab on the Dunkin' Donuts Facebook page
(http://umusic.ly/DDMusic), allowing fans a complimentary download
while supplies last from among 10 pre-selected tracks from this
year's hottest nominees of Latin music's big night. The Facebook
application will be available to fans through November 22nd and will also feature exclusive
photos and videos from "Noche de
Estrellas."
"We are very excited to continue our successful sponsorship with
Dunkin' Donuts. The brand's vision on the use of technology and
social media to engage new and existing consumers is on par with
ours. Dunkin's commitment to the Latin community and support of
Latin music is what continues to make this a successful and
exciting partnership," said Gustavo
Lopez, executive vice president of brand partnerships,
business development and digital, Universal Music Latin
Entertainment.
As part of the partnership, Universal Music Latin Entertainment
will incorporate the Dunkin' Donuts brand in pre-event promotions
including advertisements on social media sites, on the UMLE website
and in newsletters.
In recent years, Dunkin' Donuts has introduced both limited time
offerings and permanent menu items featuring bold and exotic
flavors inspired by Latin culture in select markets, such as the
Dulce de Leche Latte and Cafe Con Leche in South Florida, as well as its "La Merienda"
pairing of Dunkin' coffee with a delicious croissant in
New York.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Universal Music Latin Entertainment
Universal Music Latin Entertainment (UMLE) is comprised of
Universal Music Latino, Machete, Fonovisa, Disa, Universal Music
Mexico & Central America, the
Edimonsa, Disa, Fonovisa and Universal Latin publishing catalogs,
and GTS Global Talent Services, a management service division. UMLE
is a division of Universal Music Group, the world's leading Music
Company with wholly owned record operations or licensees in 77
countries. Its businesses also include Universal Music Publishing
Group, the industry's leading global music publishing operation.
Universal Music Group's record labels include Decca, Deutsche
Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M
Records, Island Def Jam Music Group, Lost Highway Records, Machete
Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor
Records, Universal Motown Republic Group, Universal Music Latino,
Show Dog-Universal Music, and Verve Music Group as well as a
multitude of record labels owned or distributed by its record
company subsidiaries around the world. The Universal Music Group
owns the most extensive catalog of music in the industry, which
includes the last 100 years of the world's most popular artists and
their recordings. UMG's catalog is marketed through two distinct
divisions, Universal Music Enterprises (in the U.S.) and Universal
Strategic Marketing (outside the U.S.). Universal Music Group also
includes eLabs, its new media and technologies division; Bravado,
its merchandising company; Twenty-First Artists, its full service
management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and
communications company.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the regular/decaf coffee, iced coffee, hot
flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts
has earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for six years
running. The company has more than 10,000 restaurants in 32
countries worldwide. For the full-year 2011, Dunkin' Donuts'
restaurants had global franchisee-reported sales of approximately
$6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit
www.DunkinDonuts.com.
SOURCE Dunkin' Donuts