Chic Outlet Shopping(R) Announces the Launch of a Limited Edition
Product (RED) Tote Bag Designed in Collaboration With Helena
Christensen as Part of the (RED) Is The New Black Campaign
LONDON, November 7, 2012 /PRNewswire/ --
Chic Outlet Shopping®, the Collection of
luxury outlet Villages by Value Retail, will partner with (RED),
the global charity established to fight against AIDS, and launch a
special-edition tote bag designed in collaboration with
photographer and humanitarian Helena
Christensen.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/58641-value-retail-red-campaign-tote-bag
The exclusive bag will feature a (RED) inspired design and
photograph by Helena Christensen,
who personally attended the launch at Maasmechelen Village, one of
the nine Chic Outlet Shopping® Villages near
Brussels, on Tuesday 6 November.
The limited-edition tote bag will be exclusively available for
sale in Maasmechelen Village to mark World AIDS Day on 1 December.
It will be available across the Collection of all Chic Outlet
Shopping® Villages in Europe from 1 February
2013 as part of the launch of the (RED) Is The New
Black campaign. The bag will be available to buy for €10 each
with all profits donated to the Global Fund.
The (RED) Is The New Black campaign will be a vibrant
celebration of all things coloured red for the month of
February 2013. Visitors to the nine
Chic Outlet Shopping® Villages will discover a
lively programme showcasing the very best promotions from
international luxury fashion and lifestyle brands, as well as
unique in-Village animation to create a world where the colour red
truly comes alive.
Chic Outlet Shopping® and (RED) are
working towards a larger partnership for the month of February, in
conjunction with Valentine's Day and
Chinese New Year, where all nine
Villages will be transformed into all things (RED) with special
activities to raise awareness and funds in the fight against
AIDS.
"We are proud to partner with (RED) in collaboration with
Helena Christensen to help support
the Global Fund in their pursuit of an AIDS-free world. Our goal is
to leverage the power of our global platform to raise awareness of
this important cause amongst our international shoppers. This
partnership is in keeping with the Chic Outlet
Shopping® Villages' ongoing commitment to supporting
humanitarian projects around the world."
Desirée Bollier,
Chief Executive, Value Retail Management
"This partnership with Chic Outlet Shopping®
is an exciting one for us - it's an opportunity to spread the (RED)
message across Europe and to give
consumers another way to buy (RED). We're thrilled to have
Helena Christensen launching the
partnership - she has been an incredible friend to (RED) over the
years and supporter of our mission to help eliminate AIDS."
Deborah Dugan, CEO, (RED)
"When Chic Outlet Shopping approached me with this project I was
excited to get involved. I have been a longtime supporter of (RED)
and am thrilled that the sale of the bag will contribute to the
goal of achieving an AIDS-free generation by 2015."
Helena Christensen
About (RED)
(RED) was founded in 2006 by Bono and
Bobby Shriver to engage businesses and consumers in the
fight against AIDS.
(RED) partners with the world's most iconic brands who
contribute up to 50% of profits from (RED) branded goods and
services to the Global Fund. (RED) Proud Partners include: Apple,
Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre,
Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, Telcel and American
Express (UK only). (RED) Special Edition partners include: Shazam,
Girl Skateboards, Mophie, FEED, Nanda
Home, Solange
Azagury-Partridge, Bottletop, Tourneau and TOUS.
To date, (RED) has generated over $190
million for the Global Fund to fight AIDS, Tuberculosis and
Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South
Africa, Swaziland and
Zambia. 100 percent of that money
goes to work on the ground - no overhead is taken. Global Fund
grants that (RED) supports have impacted more than 14 million
people with prevention, treatment, counseling, HIV testing and care
services.
(RED) has led several high-profile initiatives to raise
awareness and funds for HIV/AIDS related issues including
(PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and
most recently, the (RED)RUSH TO ZERO campaign.
(RED) is a division of The ONE Campaign. Learn more at
http://www.joinred.com.
About Chic Outlet
Shopping®
Chic Outlet Shopping® is the Collection of
nine Villages by Value Retail, offering the authentic previous
seasons' collections of the world's leading fashion and lifestyle
brands with reductions of up to 60% on the recommended retail
price, all year round.
The Chic Outlet Shopping® brand, marketed
worldwide, is promoted to consumers directly and through the travel
trade in key regions representing the highest potential visitation:
China, Russia, the Middle
East, Japan, Korea,
South East Asia, the USA, South
America, Western Europe and
Eastern Europe.
In 2012 the Chic Outlet Shopping® promotional
campaign will market the Villages to a global audience of more than
900 million in worldwide fashion and lifestyle media, strategic PR,
exclusive press events, online and offline marketing, and on
digital and social media platforms.
Learn more about the Collection of Chic Outlet
Shopping® Villages at ChicOutletShopping.com.
Video:
http://www.multivu.com/mnr/58641-value-retail-red-campaign-tote-bag
SOURCE Value Retail