Sonoco Display and Packaging Receives Four Awards at 2012 Design of
the Times Competition
HARTSVILLE, S.C., Nov. 6, 2012 /PRNewswire/ -- Sonoco Display and
Packaging, the point-of-purchase (POP) display and packaging
services business of Sonoco (NYSE: SON), has been awarded four
Design of the Times awards, including a prestigious Platinum award,
by the Path to Purchase Institute.
(Logo: http://photos.prnewswire.com/prnh/20120403/CL80773LOGO
)
The Display and Packaging group won the following awards:
- Platinum, Home/Hardware category – Scotts® Snap® Spreader
Launch Bridge for The Scotts Miracle-Gro Co.
- Gold, Home/Hardware category – Scotts® Snap® Spreader Launch
Bridge for The Scotts Miracle-Gro Co.
- Gold, Mass Merchandisers, category – P&G Pringles®
Gravity-feed Endcap for Procter & Gamble, in partnership with
Saatchi & Saatchi X
- Silver, Drug category – Allegra® RX-to-OTC Launch Display for
Chattem Inc.
"It is very rewarding to have our talented group recognized for
effectively demonstrating Sonoco's ability to deliver on the
promise of providing superior retail merchandising and shelf appeal
for our global customers," said Jeff
Tomaszewski, general manager, Sonoco Display and
Packaging.
Sonoco's entries made it through two rounds of judging during
the competition, including a first round in August 2012 at Target Corp.'s headquarters in
Minneapolis, Minn. Judges
evaluated hundreds of entries from eight retail channels based on
the Four C's of Effective in-store Activation:
- Command attention,
- Connect with the shopper,
- Convey information, and
- Close the sale.
Judges scored entries on a scale of one to five for each
attribute and chose 85 finalists, based on average point total, to
move on to the second and final round, held on Oct. 16, at the Shopper Marketing Expo. Finalists
were awarded bronze, silver, gold, platinum or Best of the Times
status. Finalists with the top average score in each retail channel
received platinum status, and the finalist with the highest score
overall won "Best of the Times" for 2012.
About Sonoco
Founded in 1899, Sonoco is a global
provider of a variety of consumer packaging, industrial products,
protective packaging, and displays and packaging supply chain
services. With annualized net sales of approximately $4.5 billion, the Company has more than 19,600
employees working in over 340 operations in 34 countries, serving
many of the world's best known brands in some 85 nations. Sonoco is
a proud member of the 2012/2013 Dow Jones Sustainability World
Index. For more information on the Company, visit our website at
http://www.sonoco.com/.
SOURCE Sonoco