G-Technology™ Announces Grand Prize Winner of its First Annual
"Driven Creativity" Awards Competition
SAN JOSE, Calif., Nov. 5, 2012 /PRNewswire/ -- G-Technology, a
leading developer of innovative storage solutions engineered
specifically to meet the needs of the content creation and Apple®
Mac® communities today announced the grand prize winner of its
"Driven Creativity" 2012 awards competition. The highly competitive
awards competition – a first of its kind for G-Technology in the
U.S. – drew nearly 600 submissions from professionals and amateurs
across the country in short film, photography, animation, GoPro®
Active and music categories. Open from June 19 to Sept. 24, 2012, the competition was
designed to recognize established and up-and-coming talent, with
all entrants having an equal chance of winning, regardless of size
and budget within each category.
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Uri Lotan, Elizabeth McMahill and Adam Campbell, computer animation students
at Ringling College of Art and Design, are the grand prize winners
and will receive $5,000, an
innovative G-Technology 8TB G-RAID™ with Thunderbolt external
storage solution and will have their work showcased at
G-Technology's gallery event for their winning animation, "The
Ballad of Poisonberry Pete." Entered in the amateur animation
category, the piece is a witty cowboy pie Western that focuses on
Poisonberry Pete, the baddest pie in the yeast who comes to
town looking for trouble. Using clever pie puns, jokes and
characters, this animation – from voicing, story, animation,
lighting and rendering – is expertly executed.
"Winning this award truly solidifies the many reasons we have
fought to keep our passion alive for so many years," said Lotan.
"We are incredibly grateful G-Technology offered artists like us a
creative forum and the opportunity to showcase our work among the
masses throughout the contest and gallery event in New York. We hope this win inspires other
students and artists to keep their drive to succeed in the industry
and to continue to do what they love."
A jury panel of G-Technology's expert G-TEAM members and
industry professionals judged the shortlist of candidates to decide
the grand prize winner and winners and runners-up in each category.
Decisions were based on the uniqueness, quality, creativity and the
resourcefulness that went into achieving the end result of each
category winning entry. Judges included DJ 2ndNature, Alex Buono,
Clifton Collins Jr., Jeremy Cowart, Lucas Gilman, Ken Kaminesky,
Vincent Laforet and MC Lars. Learn more about the judges here. To
see other category winners, including the "People's Choice" and
runners-up, visit:
http://drivencreativity.g-technology.com/winners-2012.
Open to the public, the G-Technology Driven Creativity gallery
event will be held on November 7-11
in New York City at Gallery 69 (69
Leanard Street, New York City). "The Ballad of
Poisonberry Pete" as well as additional category winners and
runners-up artwork from the Driven Creativity competition will also
be available for guests to view. The gallery opening event will
take place on November 7 from
6:00 to 9:00pm. Please RSVP to
http://gtechnyc.eventbrite.com/.
"G-Technology is proud to honor the unique work, talent and
dedication that went into all of this year's entries," said
Mike Williams, vice president and
general manager, HGST Branded Business. "Recognizing and rewarding
talent within the creative community helps build and foster future
artists and we want to say thank you to everyone who submitted a
project."
What Makes a Creative Person Tick?
The Driven
Creativity competition celebrates creative accomplishments in
multiple disciplines from all over the world. As part of the
competition, G-Technology conducted a survey with entrants who
participated in the U.S. and European 2012 Driven Creativity
competition to gain a deeper understanding of what drives the
creative community. The results paint a picture of highly
dedicated individuals who are willing to sacrifice a lot to answer
their creative calling.
Based on survey results, passion (80 percent) is what drives
their creativity versus adventure/challenge (18 percent) and
recognition/fame (2 percent), with day-to-day life experiences (47
percent) influencing their creativity.
Although 51 percent said their parents did not support their
career in the arts, 64 percent said they started at age 18 or
younger, with 56 percent being self-taught, 22 percent attending a
trade or art school, and 17 percent claiming it was their natural
ability. And they'd never give up their passion. Thirty-nine
percent said they'd give up Facebook® and 2 percent said they'd
give up their best friend in order to keep practicing their
artistry.
What's most time-consuming about the creative process?
Thirty-six percent of respondents said post-production, followed by
production (21 percent), developing the initial idea (28 percent)
and pre-production (15 percent). As for the storage solution
they couldn't live with out, 39 percent said a high performance
RAID solution for pre- and post-production.
Stay connected with G-Technology:
G-Technology storage
solutions are engineered specifically to meet the needs of the
content creation and Apple Mac communities, including heavy users
of multimedia content, Final Cut Pro® and Adobe® Premiere® Pro
audio/video specialists, and other pre/post production
professionals. From portable drives to ultra-fast, multi-drive RAID
storage, G-Technology's USB, FireWire, eSATA, SAS and wireless
storage solutions support virtually all levels of A/V production
and can be found in post-production facilities worldwide.
Keep updated with further news about the gallery exhibition and
G-Technology, by connecting to G-Technology's social network
channels:
Tumblr®: G-Technology
Facebook: G-Technology
Twitter®: @GTechStorage
YouTube®: GTechStorage
About HGST
HGST (formerly known as Hitachi Global
Storage Technologies or Hitachi GST), a Western Digital company
(NASDAQ: WDC), develops advanced hard disk drives, enterprise‐class
solid state drives, innovative external storage solutions and
services used to store, preserve and manage the world's most valued
data. Founded by the pioneers of hard drives, HGST provides
high‐value storage for a broad range of market segments, including
Enterprise, Desktop, Mobile Computing, Consumer Electronics and
Personal Storage. HGST was established in 2003 and maintains its
U.S. headquarters in San Jose,
California. For more information, please visit the company's
website at http://www.hgst.com.
G-Technology external hard drives serve as an element of an
overall backup strategy. It is recommended that users keep two or
more copies of their most important files backed up or stored on
separate devices or online services.
G-Technology and G-RAID are trademarks of HGST, a Western
Digital company, or its affiliates in the U.S. and/or other
countries. Western Digital, WD, and the WD logo are registered
trademarks of Western Digital Technologies, Inc. All other
trademarks are properties of their respective owners.
For more information contact:
Erin
Hartin
HGST/G-Technology
Office:
303-284-7790
Erin.Hartin@hgst.com
|
Katie
Watson
Voce
Communications
Cell:
408-439-2002
kwatson@vocecomm.com
|
SOURCE G-Technology(TM)