NEW YORK, Oct. 11, 2012
/PRNewswire/ -- JetBlue Airways (Nasdaq: JBLU), New York's Hometown Airline™ announced today
the first-ever one-day music festival at its home terminal with
featured artists from CMJ Music Marathon. The CMJ Music Access Live
From T5 concert will take place on Wednesday, Oct. 17, 2012 at 1 p.m. This collaboration with CMJ is the first
music showcase partnership in Live From T5's three-year history. As
CMJ's five-day music marathon kicks off in New York, a Live From T5 show featuring Icona
Pop, JJAMZ, Matt Sucich and
Kate Earl will serve as the perfect
addition to the world's most important platform for new music
discovery. This Live From T5 concert will be held post-security at
JetBlue's Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in
New York. Focusing on enhancing
the overall customer experience, Live From T5 performances are
available exclusively to JetBlue ticketed customers and contest
winners.
(Logo: http://photos.prnewswire.com/prnh/20110404/NY76997LOGO
)
To celebrate its first multi-artist concert, fans can tweet
#TrueBlueAccess to be entered into a sweepstakes for a chance to
win two passes to Live From T5 plus two badges for all-week access
to CMJ Music Marathon from Oct.
16-20. The TrueBlue Access contest ends on October 11 at 11:59PM
ET. Additionally, several notable music blogs and sites will
also provide fans with a chance to win all-day access to the Live
From T5 show.
The weeklong CMJ Music Marathon features more than 1,300 bands
playing in over 80 venues throughout New
York, and is a longstanding platform for musical discovery,
having introduced notable artists, such as Lady Gaga (2008),
Mumford & Sons (2009), Avicii (2010) and Gotye (2012). CMJ is
an ideal partner for Live From T5, a one-of-a-kind concert series
that celebrates new and independent artists, as well as mainstream
mainstays.
"JetBlue has a lot in common with CMJ. Pairing CMJ Music
Marathon with Live From T5 provides customers and fans with
intimate access to one-of-a-kind musical performances, creating
perfect synergy," said Lisa
Borromeo, JetBlue's Director of Brand Management and
Advertising. "Live From T5 concerts are an unexpected treat for our
customers and ultimately enhance their travel experience."
Artists performing at the CMJ Music Access Live From T5 concert
include:
- Icona Pop - an electro-pop duo made up of
Aino Jawo and Caroline Hjelt. Hailed as one of the best songs
of the summer by Entertainment Weekly, Washington Post,
Pitchfork and The Fader, this Swedish
sensation have taken the States by storm by brandishing their
in-your-face, ode to the '90s, electronic masterpiece "I Love
It." The song will be featured on the
forthcoming Iconic EP, set for release on
October 16, 2012.
- JJAMZ - a pop band comprised of James Valentine (Maroon 5), Jason Boesel (Rilo Kiley/Bright Eyes),
Alex Greenwald (Phantom Planet),
Michael Runion, and Z Berg (The
Like). The band name is an acronym using the first letter of each
member's first name. JJAMZ was formed as a means of escape from
each member's respective bands. Their freshman album, Suicide
Pact was released on July 10,
2012. The song "Heartbeat" was featured in a promotional
video for an upcoming update for the social media site
MySpace.
- Matt Sucich – The
Astoria, Queens-based singer-songwriter who performed
at Bonnaroo in 2012 is known for his soothing voice and
heart-breaking lyrics. What appear at first glance to be simple
love songs quickly reveal a Wilco- and Iron & Wine-like
depth.
- Kate Earl - Not long ago,
this remarkable young singer was living in tiny Chugiak, Alaska, nursing musical ambitions
between shifts at her parents' gas station. After a move to
Los Angeles, Kate released a
couple major label albums that garnered acclaim and placements on
network TV, yet the process left her lost in someone else's vision.
Kate re-emerges and flourishes on her Downtown Records debut
Stronger. Written and recorded with a crew of well-respected
Californians, including Brett Dennen
and Blake Mills, Stronger shows off
the development of a singular voice and finds this thoughtful
songwriter coming into her own. With the LP set for release
November 19, the first single, "One
Woman Army," came out in September.
About CMJ Music Marathon:
CMJ Music Marathon & Film Festival will once again
invade New York City October 16 - 20, 2012. Over five nonstop days and
nights, the world's most important platform for the discovery of
new music will showcase more than 1,300 artists, feature 90+
industry panels and seminars and screen dozens of cutting-edge
films in more than 80 of the city's premier venues.
About Superfly Marketing Group
Based in New York City, Superfly
Marketing Group (SMG) is the marketing division of Superfly
Presents, a multi-dimensional entertainment agency and co-creator
of the iconic Bonnaroo Music & Arts Festival, as well as other
groundbreaking experiential events. Building upon Superfly's
success as a touchstone for the millennial audience and leveraging
the company's expertise with best in class production, SMG launched
in 2009 as a strategic partner to brand marketers also attempting
to reach this desirable target and drive lifestyle trends. Through
its unique market insights, organic consumer approach, and robust
industry relationships, SMG has been successful in developing
creative programming and strategic marketing programs for a who's
who of corporate titans both at Superfly-produced festivals and as
standalone marketing programs. www.superflymarketinggroup.com.
About Live From T5
JetBlue's Live From T5 concert series debuted in
2009 and was developed in partnership with Superfly Marketing
Group. It has since grown into a concert series that transforms the
travel experience by producing live entertainment for customers
traveling through JetBlue's state-of-the-art Terminal 5 at JFK.
Live From T5 features artists from around the world,
including many Grammy Award nominees and winners. Over the past
three years the series has hosted performances by Kany Garcia, Ellie
Goulding, Chris Isaak, Jason
Derulo, Robyn, James Blunt,
Taylor Swift, Raphael Saadiq, Sarah
McLachlan and rock band Daughtry, among others. All Live
From T5 concerts take place post-security in the terminal
marketplace.
About JetBlue Airways
JetBlue is New York's
Hometown Airline(TM) with other focus cities in Boston, Fort
Lauderdale, Los Angeles,
Orlando and San Juan. Known for its award-winning service
and free TV as much as its low fares, JetBlue offers the most
legroom in coach of any U.S. airline (based on average fleet-wide
seat pitch) as well as super-spacious Even
More Space seats. JetBlue is also America's first and only
airline to offer its own Customer Bill of Rights, with meaningful
and specific compensation for customers inconvenienced by service
disruptions within JetBlue's control. Visit www.jetblue.com/promise
for details. JetBlue serves 71 cities with 700 daily flights and
plans to launch service to Providence,
Rhode Island, as well as Cartagena, Colombia; Grand
Cayman, Cayman Islands; and
Samana, Dominican Republic this
November, subject to receipt of government approval, as well as to
Charleston, South Carolina in
early 2013. With JetBlue, all seats are assigned, all fares are
one-way, and an overnight stay is never required. For information
call +1 800-538-2583 (TTY/TDD +1 800-336-5530) from the
USA, or visit www.jetblue.com.
SOURCE JetBlue Airways