SHANGHAI, May 21, 2012 /PRNewswire-Asia/ -- Travelzoo Lv You Zu, owned and operated by Travelzoo Asia Pacific, a licensee of global Internet media company Travelzoo Inc. (NASDAQ: TZOO), today announced that it has reached a strategic partnership agreement with China CYTS Tours Holding Co. Ltd. (CYTS, SSE: 600138.ss), one of the leading travel companies in China. Under this agreement, CYTS will offer exclusive travel deals through Travelzoo Lv You Zu's core products, the renowned Top 20® and Newsflash to nearly one million Chinese subscribers.
Through Travelzoo's global network, CYTS will also tailor make exceptional deals for Travelzoo's 25 million subscribers worldwide. This partnership will allow Travelzoo to boost its selection of high quality and unique China content to its global subscribers. As a result, Travelzoo and CYTS will be able to engage more travel consumers from North America, Europe and Asia Pacific.
For the past two years, Travelzoo Lv You Zu has published CYTS travel deals through the Top 20. The strategic agreement is an extension of this partnership, reinforcing Travelzoo Lv You Zu as an effective channel for CYTS to reach high quality and responsive consumers with purchasing power. Through the enhanced and trusted relationship, the two companies will be able to develop "WOW" deals to stimulate incremental demand for the China travel industry.
During the agreement signing ceremony, Mr. Ge Lei, Marketing Director of CYTS said, "Travelzoo is the world's most trusted and respected deal publisher. We value its reputation. We see it as the most effective link to propel China's emergence in the global travel arena. We are very excited to have the opportunity to work closer with Travelzoo. We are certain that the strategic cooperation will stimulate incremental demand for CYTS quality travel products and services for the domestic and international consumers."
Ms. Vivian Hong, President of Travelzoo Lv You Zu said, "We are thrilled to be forming a closer relationship with CYTS, one of the most trusted and outstanding travel brands in China. With Travelzoo's worldwide presence and quality subscribers, we are in the best position to bridge Chinese travel brands to the global market. This cooperation is testament to our value and recognition in the industry."
About Travelzoo Lv You Zu
Travelzoo Lv You Zu is independently owned and operated by Travelzoo Asia Pacific under a license agreement with Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company. With more than 25 million subscribers in Asia Pacific, North America and Europe, and 25 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value.
Founded in 1980, China CYTS Tours Holding Co., Ltd. (CYTS) is the leading china tour operator and the first travel company to be listed on the Shanghai Stock Exchange A-Shares (SSE: 600138.ss). CYTS invests in travel, high-tech product development, venture capital and security business. CYTS business operations encompass inbound and outbound travel, domestic travel, conferences and exhibitions, in addition to technical support, travel-affiliated resources development and online information services. With over 60 retail stores and outlets in China, CYTS is headquartered in Beijing, with three branch offices in Hong Kong, Japan and North America.
SOURCE Travelzoo Lv You Zu