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Informatica Corporation (NASDAQ: INFA), the world's number one
independent provider of data
integration software, today announced
Informatica MDM 9.5 which provides breakthrough capabilities in
master data management (MDM) for social media, Cloud computing,
mobile and big data. Key elements include delivering on the
vision of the social customer master, and introducing master data
timeline for effective date versioning.
"Informatica MDM 9.5 aligns industry-leading master data
management technology with all four megatrends that are redefining
the industry and propelling growth: big data, social computing,
cloud computing and mobile computing," said Dennis Moore, senior
vice president and general manager, MDM, Informatica. "With
Informatica MDM 9.5, the door is open for organizations to engage
in effective social ecommerce, take MDM to the cloud, enable the
mobile workforce and scale MDM for today's big data realities."
MDM for the Cloud
The proliferation of cloud applications is dis-aggregating data
in the cloud and in danger of driving significant data issues
across enterprises due to this accelerating fragmentation.
Master Data Management is the critical technology required by all
enterprises to ensure point of data entry de-duplication and
cleansing; data consolidation across cloud and internal
applications; and supporting trusted 360 degree views of customer
relationships and business processes. Without MDM enterprises will
fail to deliver on the value of cloud applications since multiple
CRM or Customer Service clouds will fail to align customer data
across the hybrid enterprise.
Informatica MDM powers a complete and trusted view of customer
interactions and master data relationships across all application
instances and systems, cloud or on-premise. Consequently,
organizations gain a cost-effective and low risk way to:
- Ensure trustworthy consolidated customer data for use in
Salesforce CRM, Microsoft Dynamics and other CRM applications.
- Enable the use of master data in cloud analytic and operational
"As customers modernize their IT portfolio with software that
enables cloud, social media, mobile, and big data, they are
requiring that MDM adopt these mega trends as well to propel their
competitive advantage for faster time-to-value, social customer
understanding and ubiquitous mobility," said Steve Jones, Global
Head of MDM, Capgemini. "Informatica and Capgemini are vanguards in
bringing cutting-edge technologies to our mutual customers. The
combination of Informatica MDM 9.5 cloud social media, mobile, and
big data capabilities and Capgemini's implementation excellence in
these areas will ensure customer success."
Social MDM: Enabling Social Ecommerce
Informatica MDM 9.5 enables organizations to move far beyond the
traditional customer-MDM paradigm of reconciling an individual's
identity across multiple internal systems to create a new
organizational imperative of building a common customer profile.
With Informatica MDM 9.5, organizations are able to:
- Reconcile a customer's identity across multiple social mediums
to create a common customer social profile, and then marry that
social customer master with the customer's corporate profile to
drive better customer insights.
- Integrate customers' corporate profile information into their
social networking applications to drive closer, more profitable
- As a result, with opt-in permission from individual consumers,
Informatica MDM 9.5 empowers retailers, manufacturers, service
providers and other companies to:
- Improve target marketing with social information about customer
- Leverage trusted 360-degree view of the customer and their
friends from the social site to determine the network of customer's
- Deliver authoritative, trusted data into the consumers'
Facebook applications, such as purchase histories.
- Engage in enhanced e-commerce within Facebook using
authoritative and trusted data.
"MDM is about delivering benefits to the business. Mega trends
such as cloud, mobile, social media play a key role in enhancing
business value," said R "Ray" Wang, Principal Analyst and CEO of
Constellation Research, Inc. "Vendors who provide MDM technology to
embrace these mega trends will increase the benefits and business
value to their customers."
Data Timeline: Effective Date Versioning
Informatica MDM 9.5 introduces a unique data timeline capability
to track changes to data records and provide visibility into
precisely what a version of a record looked like at any point in
time. Organizations can use the new capability to:
- Support compliance, risk management and auditing, answering
such questions as, "We know something happened, but when did we
know that it was going to happen."
Mobile MDM: iPad App
Informatica MDM 9.5 also takes MDM to the streets and into
customer locations. A new Informatica MDM iPad App enables mobile
users to view trusted master data residing in Informatica MDM. The
- Provides anytime, anywhere visibility into customer
transaction, social and master data.
- Marries single, trusted customer views with iPad location-based
services to deliver location-specific customer information to sales
and service reps.
- Simplifies the managing of customers in a specific
Big Data: High Velocity Master Data
The big data volumes and complexities unleashed by social, cloud
and mobile computing place enormous pressures on MDM
implementations. Virtual/online entity resolution across email,
Twitter and social networks is now added to traditional entity
resolution across internal systems. IP addresses, timings, access
modes and word usage are now part of the entity resolution
equation; while today's high volume/high velocity data has a
multiplying effect on everything to do with MDM.
Informatica MDM 9.5 comprehensively supports master data
resolution for big data, enabling organizations to leverage high
performance, low cost computing infrastructures to:
- Quickly resolve entities such as customer identities in big
- Efficiently engage in large batch data de-duplication when
dataset partitioning is not possible.
- Cost-effectively power social media analysis,
linking/correlating fragments of entities into complete entities
for meaningful interaction analysis.
: News: @InformaticaCorp #MDM
9.5 Brings Master Data Management to #BigData, #Social, #Cloud
& #Mobile Computing http://bit.ly/JaVVkz
Informatica MDM 9.5, as part of the Informatica 9.5 platform, is
available at the end of June 2012.
Informatica Master Data Management
Informatica 9.5 Platform announcement
Big Data MDM Mall
Informatica Corporation (NASDAQ: INFA) is the world's number one
independent provider of data integrationsoftware.
Organizations around the world rely on Informatica for maximizing
data to drive their top business imperatives. Worldwide, nearly
5,000 enterprises depend on Informatica to fully leverage their
information assets residing on-premise, in the Cloud and across social networks. For more
information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or
Connect with Informatica at http://www.facebook.com/InformaticaCorporation,
Note: Informatica, PowerCenter, Informatica Platform
and Informatica MDM are trademarks or registered
trademarks of Informatica Corporation in the United States and in
jurisdictions throughout the world. All other company and product
names may be trade names or trademarks of their respective
CONTACT: Deborah Wiltshire
+1 650 385 5360
mobile/+1 650 862 8186
+1 650 385 5674