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National Theatre Live’s “Frankenstein” Comes Alive in Cinemas this June

Date : 05/08/2012 @ 1:38PM
Source : Business Wire
Stock : National Cinemedia, Inc. (MM) (NCMI)
Quote : 15.51  0.3 (1.97%) @ 8:10PM
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National Theatre Live’s “Frankenstein” Comes Alive in Cinemas this June

National Cinemedia, Inc. (MM) (NASDAQ:NCMI)
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Together with National Theatre Live and BY Experience, NCM Fathom Events will present the acclaimed hit Frankenstein* in select movie theaters on Wednesday, June 6 and Thursday, June 7 at 7:00 p.m. local time. Directed by Danny Boyle, the play by Nick Dear is based on Mary Shelley’s gothic novel and stars Olivier Award winners Benedict Cumberbatch and Johnny Lee Miller. Originally performed and pre-recorded live in March 2011, Frankenstein will be broadcast to more than 200 U.S. movie theaters through NCM’s exclusive Digital Broadcast Network.

Tickets for National Theatre Live – Frankenstein are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change).

Childlike in his innocence but grotesque in form, Frankenstein’s bewildered creature is cast out into a hostile universe by his horror-struck maker. Meeting with cruelty wherever he goes, the friendless Creature, increasingly desperate and vengeful, determines to track down his creator and strike a terrifying deal. Urgent concerns of scientific responsibility, parental neglect, cognitive development and the nature of good and evil are embedded within this thrilling and deeply disturbing classic gothic tale.

In the stage production, Cumberbatch and Miller alternated the roles of Victor Frankenstein and the Creature. Frankenstein was filmed twice so that cinema audiences may see the actors in each role. Frankenstein has won a number of awards including the 2012 Olivier Award for best actor for Cumberbatch and Miller as well as best lighting design; two Evening Standard Awards; two Critics’ Circle Theatre Awards and the What’s on Stage Awards for best director.

"Fans have asked to see this award-winning production in their local movie theaters and Fathom is thrilled to be able to answer the demand,” said Shelly Maxwell, executive vice president of NCM Fathom Events.

*Contains adult content

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.

About BY Experience

BY Experience kicked off the digital revolution of live events to movie theaters and other locations globally with David Bowie’s 2003 Reality album launch and since then, over 15 million tickets have been sold worldwide for cinema events BY Experience has distributed and/or produced including the Met: Live in HD series, the U.K.’s National Theatre Live series, Leonardo Live (February 2012), the New York Times speaker’s series TimesTalks LIVE, the Roundabout Theatre Company’s production of The Importance of Being Earnest (June 2011), Red Hot Chili Peppers Live: I’m With You (August 2011); The Big Four: Metallica, Slayer, Megadeth, Anthrax (June 2010), BBC Electric Proms: Robbie Williams (October 2009), the classic music celebrations BBC Last Night of the Proms (September 2009, 2010, 2011), St. Olaf Christmas Festival (December 2007 and December 2011), David Gilmour: Remember That Night — Live from the Royal Albert Hall (September 2007), and the public radio shows A Prairie Home Companion with Garrison Keillor (February and October 2010) and This American Life – Live! with Ira Glass (April 2008, May 2009, May 2012). BY Experience distributes to over 50 countries, to 2,000 movie screens. For more information, visit: www.byexperience.net.

For artwork/photos related to National Theatre Live – Frankenstein, click here.



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