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Finally, kids do come with instructions! America’s favorite
pediatrician, Dr. Harvey Karp is taking his groundbreaking parenting
solutions to the big screen for the first time ever. NCM Fathom,
BabyCenter™ and SwaddleDesigns present a special live event, Parent’s
Night Out with The Happiest Baby & Happiest Toddler, starring Dr. Harvey
Karp, on Thursday, June 21 at 7:30 p.m. local time.
Expecting moms and dads, parents of infants and toddlers, – even
grandparents, nurses and nannies – will want to visit their local movie
theater to watch as Dr. Karp reveals the surprising tips and tricks that
have made his celebrated books and DVDs among the top parenting guides
in history. Audiences will enjoy live demonstrations, watch footage of
parents in action, and take part in a hot-topic parent Q&A session.
Families will learn simple solutions to help them raise happy,
well-behaved young children – and get more sleep, too.
Tickets for Parent’s Night Out with The Happiest Baby & Happiest
Toddler, starring Dr. Harvey Karp are on sale now at
participating theater box offices and online at www.FathomEvents.com.
For a complete list of theater locations and prices, visit the NCM
Fathom Events website (theaters and participants are subject to
change). This exclusive LIVE one-night event will be will be
broadcast to more than 575 select movie theaters across the country
through NCM’s exclusive Digital
According to a BabyCenter.com survey, more sleep is the No.1 desire for
families – even ahead of more time or money. The study found that lack
of sleep also makes moms feel frustrated (58 percent), irritable (78
percent), unable to focus at work (37 percent) and distant from their
spouse (35 percent). Weaving modern science and ancient wisdom, Dr. Karp
will showcase key ideas from The Happiest Baby on the Block, The
Happiest Toddler on the Block and his much anticipated, new book, The
Happiest Baby Guide to Great Sleep (Birth-5 years) during the event
to eliminate the sleeping problems all parents face.
“Even loving parents can feel pushed to the limit by their baby’s
screams or by toddler explosions,” said Dr. Karp. “But some simple steps
give parents the tools to calm even colicky babies, soothe tantrums fast
and boost cooperation in just days! You almost feel like you’re
‘flipping a switch.’”
The evening will be hosted by actress, entrepreneur and former Miss USA,
Ali Landry who is mom to four-year-old Estela and eight-month-old
Marcelo. Named by People magazine as one of the 50 most beautiful
people in the world, Landry is the founder of the new, parenting product
rating site, Spokesmoms.com.
“My husband and I use Dr. Karp’s advice every single day! It has been a
total lifesaver!” Ali said. “I’m excited to host this event which will
help moms and dads across the country learn Dr. Karp’s techniques to get
a good night’s sleep and have a happy family.”
Millions of parents – from stay-at-home moms to superstars like Madonna,
Michelle Pfeiffer, Larry David and Jewel – have turned to Dr. Karp to
learn his secrets for making babies calm, toddlers patient and
cooperative, and all young children sleeping well and happy. In 2002,
Dr. Karp captured national headlines – and made parents cheer – with his
breakthrough solution to the 3,000-year-old mystery of why babies cry in The
Happiest Baby on the Block book/DVD. Next, he wowed America by
unveiling his surprising tips to stop most temper tantrums and build
toddler patience, in The Happiest Toddler on the Block book/DVD.
“As a working mother, I’m looking forward to this insightful – and
entertaining – one-night event that brings Dr. Karp’s breakthrough
solutions to real parents live at local movie theaters across the
country,” said Shelly Maxwell, executive vice president of NCM Fathom
Events. “Experienced parents, newbies, pregnant couples – even those
just thinking about having a baby – won’t want to miss ‘Parents
Night Out’ with Dr. Karp.”
Dr. Karp’s DVDs and books have sold millions of copies worldwide. Their
popularity have made him America’s most trusted pediatrician. The New
York Times applauded his work by proclaiming, “Roll over, Dr.
Spock!” Like Dr. Karp’s previous works, his new groundbreaking book, The
Happiest Baby Guide to Great Sleep (available June 12th),
promises to shatter dozens of long-held myths and revolutionize ideas
about how to best help young kids sleep.
“I founded SwaddleDesigns with the desire to help new parents calm and
comfort their babies so everyone could get more sleep. Nearly ten years
ago, I met Dr. Karp and I was delighted to discover that we shared a
common mission to help parents prevent exhaustion and sleep
deprivation,” said Lynette Damir, RN, CEO and creative director of
SwaddleDesigns. “It’s an honor to partner with Dr. Karp at the
first-ever nationwide Parents Night Out cinema event.”
About National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
Cinema Network and NCM
Fathom present cinema advertising and events across the nation’s
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM’s theater
advertising network covers 181 Designated Market Areas® (49 of the top
50) and includes over 19,000 screens (approximately 17,800 digital).
During 2011, over 670 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network (“DBN”) is comprised of
over 700 locations in 167 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 42
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,