TIDMPRTY 
 
RNS Number : 1619Q 
PartyGaming Plc 
29 July 2010 
 

 
                                                          Thursday, 29 July 2010 
 
 
           Announcement by bwin Interactive Entertainment AG ("bwin") 
 
Below is the text of an announcement issued today by bwin. 
 
 
 
 
                          bwin and PartyGaming to merge 
 
Highlights 
 
*    bwin Interactive Entertainment AG ("bwin") and PartyGaming PLC 
("PartyGaming") to merge and form a combined entity incorporated in Gibraltar 
and listed on the London Stock Exchange. 
*    Merger implementation agreement signed by bwin and PartyGaming on 29 July 
2010. 
*    Combined entity to be owned approximately 48.4 % and 51.6 % by PartyGaming 
and bwin shareholders, respectively. 
*    Merger approved by supervisory board of bwin and board of directors of 
PartyGaming and supported by core shareholders of both companies. 
*    Norbert Teufelberger and Jim Ryan to be Co-CEOs of the combined entity and 
key management positions to be held by senior management individuals of both 
companies. 
 
Commenting on the proposed merger, Norbert Teufelberger, Co-Chief Executive of 
bwin said: 
 
"This business combination makes great strategic, operational and financial 
sense. We will be in pole position to capitalise on the wealth of opportunities 
that will flow from the continued evolution and expansion of the global online 
gaming industry." 
 
Commenting on the proposed merger, Jim Ryan, Chief Executive of PartyGaming 
added: 
 
"With market-leading positions in poker, sports betting, casino and games (in 
particular bingo), the enlarged Group will have a winning formula to exploit the 
growing online gaming market, supported by a strong balance sheet, significant 
cashflow generation and a highly experienced management team." 
 
On 29 July 2010, bwin and PartyGaming entered into an implementation agreement 
on the proposed merger (the "Proposed Merger"). 
 
Under the Proposed Merger, the assets and liabilities of bwin will be 
transferred to PartyGaming thereby forming a Societas Europaea (European joint 
stock company) incorporated in Gibraltar. Current shareholders of bwin will 
receive approximately 51.6 % of the shares and current shareholders of 
PartyGaming 48.4 % of the shares in the combined entity. The Proposed Merger 
does not entail a mandatory takeover offer (Pflichtangebot) to the shareholders 
of bwin under the Austrian Takeover Act (Übernahmegesetz). Upon completion of 
the Proposed Merger, bwin shares will be de-listed from the Vienna Stock 
Exchange and the shares in the combined entity will be listed exclusively on the 
London Stock Exchange. 
 
The Proposed Merger is subject to certain conditions which include: 
 
-      the approval of the transaction by separate extraordinary meetings of the 
bwin and PartyGaming shareholders; 
-      the receipt of certain antitrust and regulatory clearances; and 
-      satisfaction of employee consultation requirements as applicable to the 
formation of a Societas Europaea. 
 
The supervisory board of bwin and board of directors of PartyGaming have agreed 
a balanced management structure for the enlarged group, drawing upon the 
management strength of both groups. The board of the enlarged group will be led 
by Norbert Teufelberger and Jim Ryan who will be Co-Chief Executives. Martin 
Weigold will be Group Finance Director and Joachim Baca will be Chief Operating 
Officer. It is intended to appoint a new independent, Non-Executive Chairman who 
will join the board of the enlarged Group upon completion. Excluding the 
Chairman, there will be equal executive and non-executive representation from 
current members of the PartyGaming Board, the bwin Board and senior management. 
Manfred Bodner (Co-CEO bwin) will move from the bwin Board to be a non-executive 
director on the board of the enlarged group and will be involved in 
brand-integration management and strategic sales topics. 
 
Key shareholders of both bwin and PartyGaming have undertaken to vote in favour 
of the Proposed Merger in the relevant shareholders' meetings which are 
currently envisaged to take place during the first quarter of 2011. Completion 
of the Proposed Merger is expected to take place soon after the shareholders' 
meetings. 
 
PartyGaming has published a more detailed announcement regarding the Proposed 
Merger in accordance with applicable law in the United Kingdom which may be 
obtained at 
www.partygaming.com/prty/en/investors/ifinancialnews/fn_pressreleases. 
 
Further announcements regarding the above transaction will be made as 
appropriate. 
 
 
  Analyst meeting, webcast, dial-in and conference call details: 29 July 2010 
There will be an analyst meeting for invited UK-based analysts at Deutsche Bank, 
1 Great Winchester Street, London EC2N 2EQ starting at 12.00 noon BST. There 
will be a simultaneous webcast and dial-in broadcast of the meeting. To view the 
live webcast, please visit the Group website (www.bwin.org). Details for the 
dial-in facility are given below. A copy of the webcast and slide presentation 
given at the meeting will be available on the Group's website later today. 
 
 
 
      Dial-in details to listen to the analyst presentation: 29 July 2010 
+----------+------------------------------------+ 
| 11.50 am | Please call +44 (0) 203 003 2666   | 
|          | UK Toll Free 0808 109 0700         | 
+----------+------------------------------------+ 
| Title    | PartyGaming/bwin                   | 
+----------+------------------------------------+ 
| 12.00    | Meeting starts                     | 
| noon     |                                    | 
+----------+------------------------------------+ 
 A recording of the meeting will be available for a period of seven days from 29 
July 2010. To access the recording please dial the following replay telephone 
number: 
 
+--------------------+--------------------------+ 
| Replay telephone   | +44 (0) 208 196 1988     | 
| number             |                          | 
+--------------------+--------------------------+ 
|                                               | 
+-----------------------------------------------+ 
| Replay passcode:   | 6939753#                 | 
+--------------------+--------------------------+ 
 
International Conference call: 29 July 2010 
 
For international analysts and investors there will also be an opportunity to 
put questions to Norbert Teufelberger, Chief Executive Officer of bwin and Jim 
Ryan, Chief Executive Officer of PartyGaming, by way of a conference call. The 
details of the call are as follows: 
+----------+-----------------------------------------------+ 
| 6.50 pm  | Please call +44 (0)203 003 2666               | 
|          | UK Toll Free 0808 109 0700                    | 
+----------+-----------------------------------------------+ 
| 7.00 pm  | Conference call starts                        | 
|          |                                               | 
+----------+-----------------------------------------------+ 
 A recording of the conference call will be available for a period of seven days 
from 29 July 2010. To access the recording please dial the following replay 
telephone number: 
 
+----------------------+-+---------------------+------+ 
| UK Replay number     |  +44 (0)208 1961 988  |      | 
| telephone            |                       |      | 
+----------------------+-----------------------+------+ 
|                                                     | 
+-----------------------------------------------------+ 
| UK Replay passcode:    | 9129104#                   | 
|                        |                            | 
+------------------------+----------------------------+ 
|                      | |                     |      | 
+----------------------+-+---------------------+------+ 
All times are British Summer Time. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 MSCUKRARRRABUAR 
 

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