TIDMGMG 
 
RNS Number : 5259K 
Game Group PLC 
21 April 2010 
 

 
 
 
 
                               THE GAME GROUP PLC 
                              Preliminary Results 
 
Highlights 
_______________________________________________________________________________ 
__ 
 
THE GAME GROUP PLC, Europe's leading retailer of pc and video games products, 
today announces Preliminary Results for the 52 weeks ended 31 January 2010. 
 
Preliminary Results for the 52 weeks ended 31 January 2010 
 
Highlights 
 
 
+----------------------------------+---------+---------+--------+ 
| All figures in GBP'm (unless     |      52 |      53 |   Var% | 
| stated)                          |   Weeks |   weeks |        | 
|                                  |   ended |   ended |        | 
|                                  |      31 |      31 |        | 
|                                  | January | January |        | 
|                                  |    2010 |    2009 |        | 
|                                  |         |         |        | 
|                                  |         |         |        | 
+----------------------------------+---------+---------+--------+ 
| Group turnover                   | 1,772.4 | 1,968.6 | -10.0% | 
+----------------------------------+---------+---------+--------+ 
| Gross profit margin (%)          |   27.8% |   26.1% |        | 
+----------------------------------+---------+---------+--------+ 
| Operating profit before          |    94.8 |   130.9 | -27.6% | 
| non-recurring costs              |         |         |        | 
+----------------------------------+---------+---------+--------+ 
| Non-recurring costs *            |     6.2 |     6.6 |        | 
+----------------------------------+---------+---------+--------+ 
| Operating profit                 |    88.6 |   124.3 | -28.7% | 
+----------------------------------+---------+---------+--------+ 
| Profit before non-recurring      |    90.4 |   124.0 | -27.1% | 
| costs and tax                    |         |         |        | 
+----------------------------------+---------+---------+--------+ 
| Profit before tax                |    84.2 |   117.4 | -28.2% | 
+----------------------------------+---------+---------+--------+ 
| Basic earnings per share before  |   19.24 |   26.09 | -26.3% | 
| non-recurring costs (pence)      |         |         |        | 
+----------------------------------+---------+---------+--------+ 
| Basic earnings per share (pence) |   17.45 |  24.18p | -27.8% | 
+----------------------------------+---------+---------+--------+ 
| Annual dividend per share        |   5.78p |   5.50p |   5.0% | 
| (pence)                          |         |         |        | 
+----------------------------------+---------+---------+--------+ 
| Trading store numbers            |   1,380 |   1,342 |   2.8% | 
| (including franchises)           |         |         |        | 
+----------------------------------+---------+---------+--------+ 
| Trading square footage (sq. ft.  | 1,438.4 | 1,392.8 |   3.3% | 
| thousands)                       |         |         |        | 
+----------------------------------+---------+---------+--------+ 
* The non-recurring costs relate to the integration of Gamestation. 
 
Financial and Operational highlights 
·    Profit before tax and non-recurring items of GBP90.4m (2009: GBP124.0m) is 
the second best performance in Group's history 
·    Group's gross margin improved by 170bps. 
·    Increased preowned revenues to GBP374.5m (2009: GBP353.4m) representing 
over 21% of sales;  gross margin up by 260 bps to 41.7% 
·    Completed Gamestation integration on schedule and delivered GBP16m of 
synergies 
·    Reduced costs across the business by GBP5m in 2009/10 
·    Dividend increased by 5% 
 
Management Changes: 
·    Lisa Morgan has stepped down as CEO and Chris Bell has been appointed 
interim CEO. 
·    UK Chief Operating Officer Terry Scicluna has also informed the Board of 
his intention to step down (see separate announcement). 
 
Current trading and Outlook: 
·      For the 11 weeks to 17 April 2010, total Group sales and lfl sales were 
down by 13.3% and 14.4% respectively. 
·      In the UK and Ireland, total sales and lfl sales were down by 20.8% and 
20.1% respectively. In our International business, total sales were up by 1.7% 
and lfl sales on a constant currency basis were down by 3.9%. Online was down by 
3.5 per cent. 
 Peter Lewis, Chairman, commented: 
"The Group has delivered the second best trading performance in its history with 
profit before taxation and non-recurring costs of GBP90.4 million (2009: 
GBP124.0 million). Our results were delivered against the backdrop of a very 
difficult trading environment, which saw the global pc and video games market 
decline by over 20 per cent. We outperformed the market and our performance can 
be attributed to our position as the market leading specialist, our strength in 
preowned, our multi-channel customer offer and disciplined operational 
management. 
Complementing our traditional store offer, we are today announcing the launch of 
a number of initiatives to strengthen our position in the growing ecommerce and 
digital markets. 
Whilst we remain mindful of the challenging market in which we operate, the 
forthcoming new technology further enhances the profile of the specialist 
retailer.  This, together with our value driven offer to maintain a market 
leading position, investment in new channels to market, and our focus on cost 
reductions leads the Board to be confident in the Group's future prospects." 
Enquiries 
GAME Group PLC 
                 +44 (0) 1256 784566 
 Chris Bell, Interim CEO 
 Ben 
White, Group Finance Director 
 Simon Soffe, Investor Relations and Group 
Communications Director 
Brunswick 
                          +44 (0) 20 7404 5959 
 Jonathan Glass 
 Mike 
Harrison 
 Wendel Verbeek 
 
 
Chairman's Statement 
_______________________________________________________________________________ 
__ 
 
 
CHAIRMAN'S REPORT 
 
Overview 
 
The Group has delivered the second best trading performance in its history with 
profit before taxation and non-recurring costs of GBP90.4 million (2009: 
GBP124.0 million). Our results were delivered against the backdrop of a very 
difficult trading environment, which saw the global pc and video games market 
decline by over 20 per cent. We outperformed the market and our performance can 
be attributed to our position as the market leading specialist, our strength in 
preowned, our multi-channel customer offer and disciplined operational 
management. 
 
We saw a decrease in the demand for consoles through the year. This was largely 
attributable to the Nintendo Wii which performed exceptionally well in the 
previous year.  Strong comparables in the prior year, combined with declining 
hardware sales and a number of key releases moving into 2010, resulted in a 
decline in software sales. 
 
The market responded well to the release of new hardware technology, the 
Nintendo DSi, and innovative sequels to established franchises such as Call of 
Duty Modern Warfare 2, FIFA 10, and Wii Sports Resort. GAME took the leading 
market share in sales of these products. 
 
The challenges in the pc and video games market were exacerbated by the 
difficult economic conditions with customers understandably focussed on getting 
the very best value for money. GAME responded rapidly to these challenges by 
amplifying our core strengths. 
 
These include a market leading preowned model which enables us to compete 
directly in a market where some competitors are using loss leading tactics. 
This, supported by the widest range of products, market leading promotions and 
offers, over 14 million Reward Card holders and a strong online proposition, 
enabled us to deliver recognisable value for money. We continue to believe that 
this is the right offering in a market where we will see continued technological 
advance and broadening customer appeal. 
 
In addition, we maintained our focus on cost control and operational management. 
We have taken decisive action to improve operational efficiency, driving through 
significant cost synergies and exiting from underperforming store locations. 
 
Results 
 
Group turnover for the 52 weeks ended 31 January 2010 decreased by 10.0% to 
GBP1,772.4m (year ended 31 January 2009: GBP1,968.6m) with lfl sales down by 
15.0%.  In the UK and Ireland, total sales decreased by 16.6% and lfl sales were 
down by 17.3%.  In our International operations, total sales increased by 4.8% 
and lfl sales fell by 10.8%.  Our Online operations outperformed the rest of our 
business on a like for like basis although sales still decreased by 9.1%. 
 
The Group gross margin improved by 170 basis points principally due to an 
increase in higher margin preowned products within the overall sales mix, up 
from 18% to 21%. 
 
The Group continues to exercise strong cost control disciplines, with savings in 
the underlying cost base of approximately GBP5m.  Additionally, the Group has 
achieved a further GBP6m of synergies from the Gamestation integration, bringing 
the total synergies for the year to GBP16m. 
 
 
Group operating profit before non-recurring costs was GBP94.8m (2009: 
GBP130.9m). Profit before tax and non-recurring costs was GBP90.4m (2009: 
GBP124.0m) and basic earnings per share before non-recurring costs were 19.24p 
(2009: 26.09p). 
 
Reflecting its confidence in the medium term prospects of the Group, the Board 
proposes a final dividend of 3.9p per share (2009: 3.71p), an increase of 5%. 
This will result in a full year dividend of 5.78p per share (2009: 5.5p), an 
increase of 5%. 
 
Our net cash position as at 31 January 2010 decreased to GBP44.9m (2009: 
GBP81.4m).  The decrease largely reflects a change in the timing of supplier 
payments, with significant payments being made just before the year end rather 
than just after, as they were in the prior year. On a like for like basis, our 
cash position is consistent with last year, and the Group continues to be cash 
generative with a strong balance sheet. 
 
Business Development 
 
Our market 
 
With a record installed base in the UK of over 28m third generation consoles, 
the market has, as expected, moved towards higher margin software and peripheral 
products. 
 
In the UK, hardware sales declined by over 26%. Though still the best selling 
format, Nintendo Wii revenues were down by over 49% (use market numbers, not 
GAME), compared to exceptional sales in 2008. Following price cuts, sales of PS3 
and Xbox 360 hardware were down by only 6% and 19% respectively.  Sales of 
higher margin software were down by 17%. This was again led by Nintendo formats, 
with software revenues for Sony PS3 and Xbox 360 formats showing an increase on 
those achieved in 2008 (source GfK ChartTrack). 
 
The manufacturers are focused on producing innovative new technology for the 
current third generation of consoles.  This year we expect to see more 
sophisticated motion sensor controllers from both Microsoft, "Project Natal", 
and Sony, "Playstation Move".  These products will continue to broaden the 
appeal of video games and expand customer choice, with GAME being a key 
destination for showcasing their launches.  They will require demonstration and 
explanation, both of which are the province of the specialist.  We are seeing 
new entrants to our market, including mobile operators, and are extending our 
offer in store and online to provide our customers with even more choice. 
 
Our Channels and Locations 
 
GAME delivers a specialist proposition that leads on value, product range and 
choice, service and loyalty across all channels. 
 
Stores:  With over 1,300 stores, we are located in all of the major retail 
locations in the countries in which we operate.  Customers seek out GAME and 
Gamestation stores for our specialist teams. Suppliers value the marketing power 
of our brand presence, store displays and instore theatre.  We are also 
trialling changes to the look and feel of our stores, including interactive 
kiosks, making sure we offer a powerful retail proposition as well as a place to 
play and interact. 
 
Global Online:We have transactional local language websites in every location in 
which we operate and in the UK we have three: GAME.co.uk, Gamestation.co.uk and 
Gameplay.co.uk.  Through our ecommerce offering we are developing our digital 
services, led by our well established digital download site which now features 
over 1,000 titles.  We can also be reached through a GAME iPhone app, our new 
presence in Playstation Home (the online portal for Playstation 3 players) 
called GAME Moonbase, and a new social network site called Gamesnation. A new 
download site for mobile phone games is in development and over the coming 
months we will announce our plans for other digital arenas. 
 
UK 
 
We end the year with 677 stores across two brands in the UK, and have maintained 
market leadership despite increased competition from supermarkets, online 
retailers and new entrants to the market. 
 
In December 2009 we closed 19 GAME concessions in Borders stores, and since the 
year end we have also taken the decision to terminate our concession partnership 
with Debenhams and announced plans to close 18 other stores.  Our strong 
customer base of Reward Card holders enables us to contact customers and 
transfer the majority of the revenues from these stores to the next nearest GAME 
or Gamestation. There will be no material costs from these closures. 
 
We continue actively to review our UK store base, with a view to minimising 
store overlap and maximising opportunities from lease expiries, breaks and rent 
reviews.  Our average lease length of 6 years for our UK stores is an advantage. 
 By Christmas 2013, we expect the UK store portfolio to have been reduced to 
about 550 stores.  In addition, we are investing to create the leading pc and 
video games website and download service in the UK. 
 
Operationally we have continued to derive benefits from the integration of GAME 
and Gamestation.  We have also rationalised our store and head office cost base 
which, in conjunction with the store closures, will result in savings of a 
further GBP5m in each of the next two years. 
 
International 
 
We have opened 64 stores outside the UK and closed 7, taking the total to 703 at 
year end.  In every international location we have grown our market share. 
 
We will continue to open stores in the markets which give us the greatest return 
and can deliver further benefits of scale.  We plan to open between 25 and 40 
stores this year, which is less than prior years. 
 
Iberia, where we are the market leader, remains our most successful 
international market, and continues to grow.  Gains in market share and margin 
are encouraging, and we continue to open stores in select locations. 
 
We are the market leader in the Czech Republic, and the business is showing good 
growth and potential for entry into surrounding markets. 
 
In Australia and France, where we are not market leader, we are reviewing the 
store base and brand proposition to ensure we can compete more effectively and 
deliver further growth. 
 
In Scandinavia, we maintain the appropriate portfolio and are rationalising the 
support function. 
 
In all of our locations, we aim to support our store model with a leading 
e-commerce offer. 
 
Where we sell 
 
+--------------------------+--------+---------------+---------------+ 
| As at 31 January         |        |          2010 |          2009 | 
+--------------------------+--------+---------------+---------------+ 
|                          |        |        Number |        Number | 
+--------------------------+--------+---------------+---------------+ 
| Company owned and        |        |               |               | 
| concessions              |        |               |               | 
+--------------------------+--------+---------------+---------------+ 
| UK and Ireland           |        |               |               | 
| - GAME                   |        |           423 |           443 | 
| - Gamestation            |        |           254 |           253 | 
+--------------------------+--------+---------------+---------------+ 
| Total UK and Ireland     |        |           677 |           696 | 
+--------------------------+--------+---------------+---------------+ 
| France                   |        |           199 |           192 | 
+--------------------------+--------+---------------+---------------+ 
| Iberia                   |        |           283 |           258 | 
+--------------------------+--------+---------------+---------------+ 
| Scandinavia              |        |            68 |            66 | 
+--------------------------+--------+---------------+---------------+ 
| Czech Republic           |        |            29 |            22 | 
+--------------------------+--------+---------------+---------------+ 
| Total Continental Europe |        |           579 |           538 | 
+--------------------------+--------+---------------+---------------+ 
| Australia                |        |           118 |           101 | 
+--------------------------+--------+---------------+---------------+ 
| Total International      |        |           697 |           639 | 
+--------------------------+--------+---------------+---------------+ 
| Total owned and          |        |         1,374 |         1,335 | 
| concessions              |        |               |               | 
+--------------------------+--------+---------------+---------------+ 
| Franchises               |        |               |               | 
+--------------------------+--------+---------------+---------------+ 
| France                   |        |             0 |             1 | 
+--------------------------+--------+---------------+---------------+ 
| Iberia                   |        |             5 |             5 | 
+--------------------------+--------+---------------+---------------+ 
| Australia                |        |             1 |             1 | 
+--------------------------+--------+---------------+---------------+ 
| Total franchises         |        |             6 |             7 | 
+--------------------------+--------+---------------+---------------+ 
| Total operational        |        |         1,380 |         1,342 | 
| outlets                  |        |               |               | 
+--------------------------+--------+---------------+---------------+ 
 
Treasury and Capital expenditure 
 
Our net cash as at 31 January 2010 was GBP44.9m compared with GBP81.4m in the 
prior year.  As noted above, the decrease reflects a change in the timing of 
supplier payments around the year end, and stock holding for January releases. 
 
In the 2010/11 financial year, average net debt is anticipated to be around 
GBP60m (2009: GBP60m).  The Board is committed to an efficient capital structure 
and continues to review the dividend policy and a share buyback strategy along 
with continued organic or acquisitive growth of the business. 
 
We anticipate that our total capital expenditure for the current year will be 
around GBP20m to GBP25m (2010: GBP30m; 2009: GBP53m). Store openings and 
refurbishment requirements will cost between GBP5m and GBP10m. In addition, we 
will invest GBP10m in Global Online on eCommerce and digital development and 
information technology, and approximately GBP5m on distribution centre 
infrastructure. 
The Board announced today that Lisa Morgan has stepped down from her role as CEO 
to pursue other opportunities. The Board and Lisa have agreed that this is the 
right time for a new CEO to lead the business through the next stage in its 
development. The Board thanks her for her exceptional contribution through her 
14 years with GAME. The Board has commenced a search for a new CEO and pending 
this appointment has asked Non Executive Director Chris Bell to take up the role 
of interim CEO. 
In light of the Board's decision to commence a search for a new CEO, Terry 
Scicluna, UK Chief Operating Officer has informed the Board of his intention to 
step down. He will remain with the business through a handover period. 
Responsibility for the UK operating activities will be retained by Martyn Gibbs, 
former Managing Director of Gamestation, who was appointed GAME Group Managing 
Director of UK and Eire in March 2010. 
 
In July 2009 Ben White (37) succeeded David Thomas as Group Finance Director, 
having been the Group's Reporting and Investor Relations Director since 2005. 
 
In January 2010, Jean-Paul Giraud stepped down from the Board after two terms in 
office, and Dennis Woodside returned to the USA with Google as VP Americas 
Operations. In the same month, we announced the appointment of Dana Dunne (47), 
COO of Easyjet plc, and David Mansfield (56), former Chief Executive of Gcap 
plc, to our Board as non executive directors. 
 
The three new directors bring a wealth of experience from different consumer 
industries and entertainment markets, all of which will further strengthen our 
Board. 
 
We thank the directors who have left us for their service and contributions to 
the Group's direction and growth. 
 
Employees 
 
This has been a more challenging year for our employees throughout the Group, 
and I am grateful for their continued focus and professionalism. Our people are 
the heart of our consumer offer, and it is their dedication and support which 
helps us to give customers something extra in our stores and online. 
 
Corporate Responsibility 
 
Corporate Responsibility ("CR") is at the heart of our operations and strategy. 
We recognise that the way we operate within our industry and the communities 
that we share has a direct impact on our reputation and our brand.  We are 
continuing to develop our CR strategy and stakeholder relationships with a view 
to ensuring that our behaviour and actions meet the highest standards expected 
by our customers and owners. 
 
Current Trading and Outlook 
 
In the first 11 weeks to 17 April 2010, the Group's total sales were down by 
13.3% and lfl sales were down by 14.4%.  Excluding the impact of the launch of 
the DSi in the prior year, lfl sales were down by 9.1%.  Online was down by 3.5 
per cent.  This is in line with our expectations for the first part of the year. 
 
In the UK and Ireland, total sales and lfl sales were down by 20.8 per cent and 
20.1 per cent respectively.  In our International business, total sales were up 
by 1.7 per cent and lfl sales on a constant currency basis were down 3.4 per 
cent. 
 
Whilst we remain mindful of the challenging market in which we operate and that 
the current year will be a difficult one, the forthcoming new technology further 
enhances the profile of the specialist retailer.  This, together with our value 
driven offer to maintain a market leading position, investment in new channels 
to market, and our focus on cost reductions leads the Board to be confident in 
the Group's future prospects. 
Peter Lewis 
Chairman 
21 April 2010 
The Group will release an IMS statement on 10 June, and will host a Technology 
Event for analysts and investors following the E3 industry conference in Los 
Angeles, which is scheduled for 15 to 17 June 2010. 
 
Chief Executive's Review 
_______________________________________________________________________________ 
__ 
 
Chief Executive's Review 
 
Due to our established specialist proposition, our business is in a strong 
position for the future. Central to this is our brand strategy which places our 
customers at the heart of everything we do.  Our relationship with them is 
centred on a strong value message, offering the widest range of products, market 
leading service and rewarding loyalty. 
 
In a market where value for money has become increasingly important, we are 
maintaining our competitive position through our trade-in and preowned programme 
and "deal of the week" and "price promotion" campaigns, which help us to compete 
with our competitors on price. 
 
We ensure that our customers get the product that they want, when they want it, 
so that they can be the first to play, delivered through exclusive products for 
key new releases and first-to-market promotions, which offer customers a real 
point of differentiation 
 
Our stores make the buying decision as easy as possible and, more importantly, 
our highly trained and knowledgeable teams provide great service to core gamers 
and novices alike. 
 
We have grown our GAME Reward Card database by 17% over the last year.  We now 
have over 14 million GAME Reward Card members around the world receiving loyalty 
points on everything they buy from us.  The Reward Card also enables us to 
tailor our customer service to individual customer demands. 
 
Through every channel and in every location in which we operate, our attributes 
as a specialist are at the forefront of our interaction with the customer. 
 
Market Development 
 
Over the short to medium term, we believe that the pc and video games market 
will continue to be dominated by boxed product.  This is reinforced by the 
manufacturers who are producing peripherals for the third generation console 
hardware, before looking towards the fourth generation.  This is positive news 
for the specialist as we always perform well when new boxed product technology 
is released. 
 
Over the longer term, we expect to see increasing diversity in the way people 
play and interact - more use of digital downloading to enhance disc based games, 
games downloaded in their entirety, greater access to casual (free-to-play) 
games, and more people playing mobile games.  Customers will expect a seamless 
service across stores, ecommerce and digital platforms.  Fundamentally, however, 
we still believe that customers will want to access the pc and video games world 
through a trusted, reliable and independent provider, and we have developed a 
GAME branded offer for them all. 
 
Our Strategy - Brand Proposition 
 
To strengthen our market leading position we believe that our specialist 
proposition must evolve, and we must also ensure that our brands take a leading 
role in the longer term structural changes in the market. Our brands offer 
customers: 
 
Value: We continue to give our customers value for money whenever and wherever 
they shop with us.  Through supplier supported deals we have unique bundle 
deals, "deal of the week" promotions and other price campaigns on mint product 
throughout the year.  We are supporting this value message with an increase in 
the frequency of sales. 
 
We continue to be the leading preowned retailer by maintaining compelling 
trade-in deals and offering the best prices on preowned product.  By trading in 
product that they have already played, our customers can buy new games for less. 
 We, in turn, sell those traded in games on to other customers at attractive 
prices. 
 
These value offers are supported by our Reward Card loyalty programme, which 
provides points equivalent to a 2.5%discount on every purchase and 5% if you 
pre-order with us. 
 
Product and range:  As a leading specialist, breadth of range is fundamental to 
our offer.  We obtain the best allocation of new release product on the day of 
launch and through the product's lifecycle. The products we sell are 
differentiated by the exclusives attached to them, both as tangible products 
(such as the Guitar Hero exclusive Coloured Guitar) or digital downloads (such 
as the exclusive race tracks in Forza Motorsport 3).  The range in stores is 
being extended significantly through greater connectivity to our websites via 
interactive kiosks. 
 
We are increasing the range of own brand products, Gameware, to provide our 
customers with more choice at cheaper prices.  These products are largely 
peripheral items, such as controllers. 
 
Our teams are gearing up for the launch of Sony's Playstation Move and 
Microsoft's "Project Natal" in the second half of 2010. These new peripherals 
will each be supported with a new software range and our brands are positioned 
to be the lead launch partners in Europe with the most comprehensive range and 
volume of products, combined with in store demonstrations and specialist advice. 
 
Service: Our employees offer expert advice to consumers in an increasingly 
complex market.  We continue to champion new technology launches and enhance our 
support service.  To do this we are continuing to invest in our employee 
training programmes (Xcite and Smile).  All employees receive thorough training 
in retail which, when combined with their genuine enthusiasm for pc and video 
games, gives us a competitive advantage. 
 
We are enhancing our ecommerce and digital services with such items as gift 
selectors, exclusive product reviews and demonstrations.  Our ecommerce offering 
is more than just a virtual shop window, it acts to inform, compare and advise, 
creating a sense of community with our customers. 
 
Loyalty: Our loyalty scheme, the GAME Reward Card, has given us great insight 
into our customers and provided real savings to its members.  We are increasing 
membership benefits and personalisation to continue to build trust between 
ourselves and our customers.  We are furthering our target audience through the 
launch of a loyalty card in Gamestation before the end of the year. 
 
These changes to our commercial offer will give us the points of difference to 
compete against the price and offer-led propositions on the high street, in the 
supermarkets and online. 
 
 
Our Strategy - Infrastructure and Support 
 
Location and technology 
 
Consumers are buying and playing pc and video games through a variety of 
different channels.  Boxed products are still overwhelmingly the most popular 
with customers, but playing games online and via digital downloads, although 
less than 1% of sales today, will become an increasingly important part of it in 
the future. 
 
 
GAME is constantly updating its customer offer to continue its lead in this 
evolving market.  There is a GAME offering in every channel and our objective is 
to offer customers the same value and service wherever they choose to shop and 
interact with us. 
 
Stores: remain central to our offer, delivering over 94% of our revenues. We 
strongly believe that stores will continue to have a very significant role in pc 
and video games retailing. 
 
We actively manage our store portfolio in each of our territories, to create a 
store footprint that is appropriately matched to local market conditions.  As 
non-boxed revenues increase, we are reducing the number of overlapping outlets 
in the UK, targeting 550 stores by Christmas 2013. The profile of our leases 
will allow us to do this. We are also limiting store openings in our existing 
international locations, but will continue to look at new markets if they show 
the right return characteristics. 
 
Our stores are a place to experience games, and the format is evolving to cater 
for their changing needs and the incoming new technology.  We are trialling 
interactive kiosks and improved ecommerce connectivity in selected stores to 
expand further the range with thousands more product lines and enhanced the 
customer experience. 
 
To deal with the transactional volumes through our stores, we continually 
upgrade our IT infrastructure.  As part of this we are installing both customer 
conversion technology and top-up card activation capabilities within our 
outlets. 
 
Ecommerce: is an important part of our customer offering, delivering over 5% of 
our revenues.  Through our websites we can offer the same services as in our 
stores, plus a substantially enhanced range, online-only offers and additional 
marketing and support, i.e. Click and Collect, to our customers and stores. We 
are launching two ecommerce initiatives to develop this opportunity further. 
 
To give our customers a seamless brand experience we are introducing a new 
"Websphere" ecommerce platform over the next two years, linking all of our 
territories and stores to provide a universal online portal, and fully connected 
infrastructure.  This will help customers by increasing the efficiency of 
product targeting and searching, and will support GAME's marketing efforts by 
increasing awareness of both new releases and back catalogue software.  It will 
also give us a single view of customer behaviour across our stores and websites, 
and help us improve our services further. GAME will invest GBP5m this year and 
the next in this ecommerce platform. 
 
Our websites around the world receive 112 million visits per annum.  This, 
coupled with our Reward Card programme, already gives us one of the largest 
communities of video gamers in the world. Now we are building on this position 
by creating a social networking site, Gamesnation, which is currently in beta 
testing with thousands of members to increase brand awareness further and to 
appeal to a wider target audience. 
 
Digital: revenues are small, less than 1% of turnover, but are a growing part of 
our business. The digital market is still very disparate, and activity is 
currently limited by technological capacity and customer appetite.  However, as 
digital revenues form a larger part of the market over the next five years, we 
believe that both customers and manufacturers want a trusted brand to act as the 
independent aggregator.  Consequently we continue to grow our digital pc 
download offer, which is now the largest in Europe with over 1,000 titles 
available. 
 
This gives us invaluable insight into customer demands as we extend our digital 
offer. We can be reached through a GAME iPhone app which was launched in 2009 
and we have become the first video games retailer to have a presence in Sony 
Playstation Home (the online portal for 12 million Playstation 3 players).  Over 
the coming months we will announce our plans for other digital arenas. 
 
We continue to participate in online gameplay, selling time cards, add-ons and a 
wide range of peripherals to maximise the gameplay experience. 
 
Our focus continues to be on our customers, ensuring that for every service they 
want to use we can provide functionality, either by building it ourselves or by 
involving a partner such as Metaboli. In every case we will also provide 
extensive advice and full after-sales care. 
 
Business relationships 
 
To provide customers with all the product and offers they want from a specialist 
it is vital that we maintain long-term and successful relationships with all of 
our partners.  We are committed to working with our suppliers to continually 
improve our specialist proposition and we have recently appointed a Group 
Commercial Strategy Director to work with our partners at a global level, 
further strengthening our relationships, delivering joint benefits of scale and 
enhancing our customer proposition in every territory and channel in which we 
operate. 
 
By seeking exclusives for all major titles we have a competitive point of 
difference, and where those exclusives are digital content we are building a 
brand image in the digital arena. 
 
Distribution 
 
In all of our markets, the majority of new products are sold in the first weeks 
of launch, so immediate availability, and timely replenishment, is crucial to 
our credibility.  GAME Group has purpose-built distribution facilities in all 
territories to ensure that products reach customers at the right time. 
Distribution centres support our stores, as well as our direct to home 
solutions. 
 
Multi-channel 
 
The actions we are undertaking will give us a genuine multi-channel proposition 
that will make us the aggregator of choice for customers wherever they want to 
shop and however they want to interact with pc and video games. 
 
Summary 
 
The resilience of our performance last year was entirely attributable to our 
credentials as a specialist retailer, which gives us many competitive 
advantages.  We have clearly identified plans to move these forward, and in so 
doing will address and outpace the current competitive pressures that we face 
and position ourselves for the longer term changes in our market place. 
 
Whilst we recognise that the outlook for the wider global economy remains 
uncertain and that we face a difficult current year, we believe that our value 
led offer positions us well and with our ongoing cost discipline, we are 
confident about our prospects going forward. 
 
 
Chris Bell 
Interim Chief Executive 
Finance Review 
_______________________________________________________________________________ 
__ 
 
 
Profit and Loss Account 
Revenue 
 
Total sales decreased by 10.0% from GBP1,969m to GBP1,772m and lfl sales 
decreased by 15.0%. 
 
Average sales per annum per sq. ft. decreased by GBP181 to GBP1,232. 
 
Gross Margin 
 
Overall gross margin was 27.8% compared to a prior year margin of 26.1%.  This 
increase in gross margin was in line with our expectations.  It was principally 
caused by the increased participation of new software and preowned product in 
our sales mix and the buying synergies we have been able to deliver through the 
acquisition of GAME and Gamestation. 
 
Operating Expenses 
 
Total operating costs have increased by 3.6% from GBP383.6m to GBP397.9m, 
excluding non-recurring costs, and as a percentage of sales were 22.4% compared 
to 19.5% last year.  On a cash basis our selling and distribution related 
expenditure has increased year on year but this is in line with the increase in 
outlets traded across our business.  This was offset by a decrease in 
administration costs, a testament to our ability to control our overheads across 
the operating chain. 
 
Profit before tax 
 
We achieved a profit before tax of GBP84.2m compared to a profit before tax of 
GBP117.4m for last year. 
 
Taxation 
 
The effective rate of Corporation Tax was 28.2% (2007: 28.7%) and we have 
continued to provide for deferred taxation in line with IAS 12. 
 
Earnings per share 
 
Basic earnings per share were 17.45p compared to 24.18p last year, a decrease of 
27.8%.  Diluted earnings per share were 17.42p compared to 24.10p last year, a 
decrease of 27.7%. 
 
Dividend 
 
The Board is recommending a final dividend of 3.90p per share, which will give a 
total dividend for the period of 5.78p compared to 5.50p last year an increase 
of 5%. The dividend will be paid on 16th July 2010, to shareholders on the 
register at the 25 June 2010. 
 
 
Balance Sheet 
 
Capital Expenditure 
 
Capital expenditure in the period, excluding acquisitions, amounted to GBP30m. 
Almost half of this expenditure was invested in new and refurbished stores 
internationally and in the UK.  Additionally we invested in the IT 
infrastructure, distribution facilities and web operations across the Group.  In 
summary: 
 
+--+------------------------+------------+-----------+ 
|  | Capital Expenditure    |     31 Jan |    31 Jan | 
|  |                        |       2010 |      2009 | 
+--+------------------------+------------+-----------+ 
|  |                        |       GBPm |      GBPm | 
+--+------------------------+------------+-----------+ 
|  |                        |            |           | 
+--+------------------------+------------+-----------+ 
|  | Stores                 |         10 |        29 | 
+--+------------------------+------------+-----------+ 
|  | Refits                 |          3 |         7 | 
+--+------------------------+------------+-----------+ 
|  | Web                    |          5 |         8 | 
+--+------------------------+------------+-----------+ 
|  | Infrastructure         |         12 |         9 | 
+--+------------------------+------------+-----------+ 
|  |                        |            |           | 
+--+------------------------+------------+-----------+ 
|  |                        |    _______ |   _______ | 
+--+------------------------+------------+-----------+ 
|  | Total                  |         30 |        53 | 
+--+------------------------+------------+-----------+ 
|  |                        |    _______ |   _______ | 
+--+------------------------+------------+-----------+ 
 
Stock 
 
Stock at the end of the period represented GBP128k per owned store compared to 
GBP136k for the same period last year. The decrease in the average stock holding 
per store reflects the fact that we were holding lower levels of hardware 
product to meet ongoing consumer demand. 
 
Cash flow 
 
Net cash generated by operations was GBP13m compared to GBP118m last year.  This 
reflects the reduction in year on year trading performance together with the 
movements in working capital.  In particular, our trade creditor payments 
schedule saw a lesser proportion of December deliveries paid after the year end, 
while our VAT creditor reduced in line with lower rates and lower final quarter 
sales.  These effects reversed in February 2010 with lower payments being 
required. 
 
Reporting 
 
During the year we adopted IFRIC 13 on Customer Loyalty Programmes.  This 
required the business to recognise an element of revenue on accounting for 
Loyalty Card points, where previously we have only recognised the cost of those 
points.  This has resulted in a charge to the profit and loss for 2008/09 of 
GBP1.8m. 
 
When entering in to leases in France, businesses are required to pay key money 
(called "Droit au bail" in France).  The key money is not depreciated but the 
carrying value is assessed annually on the basis of formal property market 
valuations.  We have assessed the carrying value, based on a representative 
sample of properties, as at 31 January 2010 and concluded that there is no 
material diminution in value. The carrying value of the key money in our books 
is approximately GBP31m (2009: GBP31m).  We will continue to review the position 
in 2010/11. 
 
 
Ben White 
Group Finance Director 
 
 
Directors' responsibility statement for the year ended 31 January 2010 
_______________________________________________________________________________ 
__ 
 
Directors' responsibility statement 
 
The Directors are responsible for keeping proper accounting records that are 
sufficient to show and explain the company's transactions and disclose with 
reasonable accuracy at any time the financial position of the group, and enable 
them to ensure that the financial statements comply with the Companies Act 2006 
and, as regards the group financial statements, Article 4 of the IAS Regulation. 
 They are also responsible for safeguarding the assets of the Company, for 
taking reasonable steps for the prevention and detection of fraud and other 
irregularities and for the preparation of a Directors' Report and Directors' 
Remuneration Report which comply with the requirements of the Companies Act 
2006. Under company law the directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the state of 
affairs of the group and company and of the profit or loss for the group for 
that period. 
 
The Directors are responsible for preparing the annual report and the financial 
statements in accordance with the Companies Act 2006.  The Directors are also 
required to prepare financial statements for the Group in accordance with 
International Financial Reporting Standards as adopted by the European Union 
(IFRSs) and Article 4 of the IAS Regulation.  The Directors have chosen to 
prepare financial statements for the Company in accordance with UK Generally 
Accepted Accounting Practice. 
 
The directors are responsible for ensuring the annual report and the financial 
statements are made available on a website.  The financial statements are 
published on the Group's web-site (www.gamegroup.plc.uk) in accordance with 
legislation in the United Kingdom governing the preparation and dissemination of 
financial statements, which may vary from legislation in other jurisdictions. 
The maintenance and integrity of the Group's web-site is the responsibility of 
the Directors. The Directors' responsibility also extends to the ongoing 
integrity of the financial statements contained therein. 
 
Group financial statements 
 
International Accounting Standard 1 requires that financial statements present 
fairly for each financial year the Group's financial position, financial 
performance and cash flows.  This requires the faithful representation of the 
effects of transactions, other events and conditions in accordance with the 
definitions and recognition criteria for assets, liabilities, income and 
expenses set out in the International Accounting Standards Board's 'Framework 
for the preparation and presentation of financial statements'.  In virtually all 
circumstances, a fair presentation will be achieved by compliance with all 
applicable IFRSs.  A fair presentation also requires the Directors to: 
 
·       consistently select and apply appropriate accounting policies; 
 
·       make judgements and accounting estimates that are reasonable and 
prudent; 
 
·      state whether they have been prepared in accordance with IFRSs as adopted 
by the European Union,, subject to any material departures disclosed and 
explained in the financial statements; 
 
·       present information, including accounting policies, in a manner that 
provides relevant, reliable, comparable and understandable information; and 
 
·       provide additional disclosures when compliance with the specific 
requirements in IFRSs is insufficient to enable users to understand the impact 
of particular transactions, other events and conditions on the entity's 
financial position and financial performance. 
 
 
Report of the Directors for the year ended 31 January 2010 
_______________________________________________________________________________ 
__ 
 
Parent Company financial statements 
 
Company law requires the directors to prepare financial statements for each 
financial year which give a true and fair view of the state of affairs of the 
Company and of the profit or loss of the Company for that period.  In preparing 
these financial statements, the Directors are required to: 
 
·       select suitable accounting policies and then apply them consistently; 
 
·       prepare the financial statements on the going concern basis unless it is 
inappropriate to presume that the Company will continue in business; 
 
·       make judgements and estimates that are reasonable and prudent; and 
 
·       state whether applicable accounting standards have been followed, 
subject to any material departures disclosed and explained in the financial 
statements. 
 
Directors' responsibility statement pursuant to DTR4 
 
The Directors confirm to the best of their knowledge: 
 
·      The Group financial statements have been prepared in accordance with 
International Financial Reporting Standards as adopted by the European Union 
(IFRSs) and Article 4 of the IAS Regulation and give a true and fair view of the 
assets, liabilities, financial position and profit and loss of the group. 
·       The Annual Report includes a fair review of the development and 
performance of the business and the financial position of the Group and the 
Parent Company, together with a description or the principal risks and 
uncertainties that they face. 
Consolidated Statement of Comprehensive Income for the year ended 31 January 
2010 
 
 
 
 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |  Restated | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                Note |                2010 |      2009 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             GBP'000 |   GBP'000 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Revenue         |                   1 |           1,772,358 | 1,968,604 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Cost of sales   |                     |           1,279,666 | 1,454,097 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Gross profit    |                     |             492,692 |   514,507 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Other operating |                   2 |             404,102 |   390,214 | 
| expenses        |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Operating       |                     |              94,789 |   130,881 | 
| profit before   |                     |                     |           | 
| non-recurring   |                     |                     |           | 
| costs           |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Non-recurring   |                   3 |             (6,199) |   (6,588) | 
| costs           |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Operating       |                   4 |              88,590 |   124,293 | 
| profit          |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Finance income  |                   5 |                 538 |     1,805 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Finance costs   |                   6 |             (4,917) |   (8,732) | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Profit before   |                     |              84,211 |   117,366 | 
| taxation        |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Taxation        |                   8 |              23,744 |    33,716 | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
| Profit for the year attributable to   |              60,467 |    83,650 | 
| equity holders of the parent          |                     |           | 
+---------------------------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Other comprehensive income:           |                     |           | 
+---------------------------------------+---------------------+-----------+ 
| Exchange differences on translating   |               3,920 |    17,550 | 
| foreign operations                    |                     |           | 
+---------------------------------------+---------------------+-----------+ 
| Deferred income tax on share-based    |             (1,078) |     (442) | 
| payments                              |                     |           | 
+---------------------------------------+---------------------+-----------+ 
| Income tax on share-based payments    |                 596 |     1,789 | 
+---------------------------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                                       |             _______ |   _______ | 
+---------------------------------------+---------------------+-----------+ 
| Other comprehensive income for the    |               3,438 |    18,897 | 
| year, net of tax                      |                     |           | 
+---------------------------------------+---------------------+-----------+ 
|                                       |             _______ |   _______ | 
+---------------------------------------+---------------------+-----------+ 
| Total comprehensive income for the    |              63,905 |   102,547 | 
| year attributable to equity holders   |                     |           | 
| of the parent                         |                     |           | 
+---------------------------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| Earnings per    | - basic             |              17.45p |    24.18p | 
| share           | 10                  |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 | - diluted           |              17.42p |    24.10p | 
|                 | 10                  |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |             _______ |   _______ | 
+-----------------+---------------------+---------------------+-----------+ 
|                 |                     |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
| All amounts relate to continuing      |                     |           | 
| activities                            |                     |           | 
+-----------------+---------------------+---------------------+-----------+ 
 
 
 
 
 
 
_______________________________________________________________________________ 
________ 
 
 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         | Restated | Restated | 
+--------------------+--------+---------+----------+----------+ 
|                    |   Note |    2010 |     2009 |     2008 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | GBP'000 |  GBP'000 |  GBP'000 | 
+--------------------+--------+---------+----------+----------+ 
| Non-current assets |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Property, plant    |     11 | 161,121 |  165,609 |  130,662 | 
| & equipment        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Intangible         |     12 | 180,135 |  182,267 |  172,871 | 
| assets             |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Deferred tax       |     18 |   3,614 |    4,004 |        - | 
| asset              |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | 344,870 |  351,880 |  303,533 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Current assets     |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|   Inventories      |     13 | 176,045 |  181,965 |  145,041 | 
+--------------------+--------+---------+----------+----------+ 
| Trade and other    |     14 |  48,316 |   55,465 |   53,845 | 
| receivables        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Cash and cash      |        |  86,128 |  139,614 |  137,899 | 
| equivalents        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | 310,489 |  377,044 |  336,785 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Total assets       |        | 655,359 |  728,924 |  640,318 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Current            |        |         |          |          | 
| liabilities        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Trade and other    |     15 | 258,203 |  349,182 |  318,624 | 
| payables           |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Current portion    |     16 |  17,361 |   26,325 |   38,038 | 
| of long-term       |        |         |          |          | 
| borrowings         |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Leasehold          |     19 |   1,341 |      904 |      846 | 
| property           |        |         |          |          | 
| incentives         |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Corporation tax    |        |  12,943 |   26,037 |   15,862 | 
| liabilities        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | 289,848 |  402,448 |  373,370 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Non-current        |        |         |          |          | 
| liabilities        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Long-term          |     16 |  23,908 |   31,847 |   57,809 | 
| borrowings         |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Leasehold          |     19 |  10,048 |    8,328 |    6,414 | 
| property           |        |         |          |          | 
| incentives         |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Deferred tax       |     18 |       - |        - |    1,120 | 
| liabilities        |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |  33,956 |   40,175 |   65,343 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Total liabilities  |        | 323,804 |  442,623 |  438,713 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Net assets         |        | 331,555 |  286,301 |  201,605 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Equity attributable to      |         |          |          | 
| equity holders of the       |         |          |          | 
| parent                      |         |          |          | 
+-----------------------------+---------+----------+----------+ 
|   Share capital    |     20 |  17,333 |   17,316 |   17,167 | 
+--------------------+--------+---------+----------+----------+ 
| Share premium      |     21 |  46,662 |   46,462 |   44,848 | 
| account            |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Capital            |     22 |   2,248 |    2,248 |    2,223 | 
| redemption reserve |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Shares held in     |     22 | (3,395) |  (6,451) |  (4,403) | 
| Trust              |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|   Merger reserve   |     22 |  76,907 |   76,907 |   76,907 | 
+--------------------+--------+---------+----------+----------+ 
| Foreign exchange   |     22 |  27,374 |   23,454 |    5,904 | 
| reserve            |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Retained           |     22 | 164,426 |  126,365 |   58,959 | 
| earnings           |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
|                    |        |         |          |          | 
+--------------------+--------+---------+----------+----------+ 
| Total equity       |        | 331,555 |  286,301 |  201,605 | 
+--------------------+--------+---------+----------+----------+ 
|                    |        | _______ |  _______ |  _______ | 
+--------------------+--------+---------+----------+----------+ 
 
The financial statements were approved by the Board of Directors and authorised 
for issue on 21 April 2010 and were signed on its behalf by: 
 
 
Ben White 
 
Statement of changes in equity for the year ended 31 January 2010 
_______________________________________________________________________________ 
_________ 
 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
|                |   Share |   Share |    Capital |  Shares |  Merger | Retained |  Foreign |    Total | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
|                | Capital | Premium | Redemption |    held | Reserve | Earnings | Exchange |          | 
|                |         |         |            |      in |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
|                |         |         |    Reserve |   Trust |         |          |  Reserve |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
|                | GBP'000 | GBP'000 |    GBP'000 | GBP'000 | GBP'000 |  GBP'000 |  GBP'000 |  GBP'000 | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| At 1 February  |  17,167 |  44,848 |      2,223 | (4,403) |  76,907 |   61,276 |    5,904 |  203,922 | 
| 2008           |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Restatement    |       - |       - |          - |       - |       - |  (2,317) |        - |  (2,317) | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| At 1 February  |  17,167 |  44,848 |      2,223 | (4,403) |  76,907 |   58,959 |    5,904 |  201,605 | 
| 2008 after     |         |         |            |         |         |          |          |          | 
| restatement    |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Exchanges      |       - |       - |          - |       - |       - |        - |   17,550 |   17,550 | 
| differences    |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| on translation |         |         |            |         |         |          |          |          | 
| of foreign     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| currency net   |         |         |            |         |         |          |          |          | 
| investment     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| in             |         |         |            |         |         |          |          |          | 
| subsidiaries   |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Income tax on  |         |         |            |         |         |          |          |          | 
| share-based    |         |         |            |         |         |          |          |          | 
| payments       |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| - Deferred tax |       - |       - |          - |       - |       - |    (442) |        - |    (442) | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| - Current tax  |       - |       - |          - |       - |       - |    1,789 |        - |    1,789 | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Net income     |         |         |            |         |         |          |          |          | 
| recognised     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| directly in    |       - |       - |          - |       - |       - |    1,347 |   17,550 |   18,897 | 
| equity         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Net income     |         |         |            |         |         |          |          |          | 
| recognised     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| in income      |       - |       - |          - |       - |       - |   83,650 |        - |   83,650 | 
| statement      |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Total          |         |         |            |         |         |          |          |          | 
| recognised     |         |         |            |         |         |          |          |          | 
| income         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| and expense    |       - |       - |          - |       - |       - |   84,997 |   17,550 |  102,547 | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Issue of       |     126 |   1,614 |          - |       - |       - |        - |        - |    1,740 | 
| shares         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Purchase of    |       - |       - |          - | (3,828) |       - |        - |        - |  (3,828) | 
| shares         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Exercise of    |       - |       - |          - |   1,828 |       - |  (1,828) |        - |        - | 
| options        |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Dividends paid |       - |       - |          - |       - |       - | (16,490) |        - | (16,490) | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Share buyback  |    (25) |       - |         25 |       - |       - |  (1,241) |        - |  (1,241) | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Share-based    |       - |       - |          - |       - |       - |    1,968 |        - |    1,968 | 
| payments       |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Net-settled    |      48 |       - |          - |    (48) |       - |        - |        - |        - | 
| options        |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| At 1 February  |  17,316 |  46,462 |      2,248 | (6,451) |  76,907 |  126,365 |   23,454 |  286,301 | 
| 2009           |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Exchanges      |       - |       - |          - |       - |       - |        - |    3,920 |    3,920 | 
| differences    |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| on translation |         |         |            |         |         |          |          |          | 
| of foreign     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| currency net   |         |         |            |         |         |          |          |          | 
| investment     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| in             |         |         |            |         |         |          |          |          | 
| subsidiaries   |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Income tax on  |         |         |            |         |         |          |          |          | 
| share-based    |         |         |            |         |         |          |          |          | 
| payments       |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| - Deferred tax |       - |       - |          - |       - |       - |  (1,078) |        - |  (1,078) | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| - Current tax  |       - |       - |          - |       - |       - |      596 |        - |      596 | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Net income     |         |         |            |         |         |          |          |          | 
| recognised     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| directly in    |       - |       - |          - |       - |       - |    (482) |    3,920 |    3,438 | 
| equity         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Net income     |         |         |            |         |         |          |          |          | 
| recognised     |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| in income      |       - |       - |          - |       - |       - |   60,467 |        - |   60,467 | 
| statement      |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Total          |       - |       - |          - |       - |       - |   59,985 |    3,920 |   63,905 | 
| recognised     |         |         |            |         |         |          |          |          | 
| income         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| and expense    |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Issue of       |      17 |     200 |          - |       - |       - |        - |        - |      217 | 
| shares         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Purchase of    |       - |       - |          - | (1,893) |       - |        - |        - |  (1,893) | 
| shares         |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Exercise of    |       - |       - |          - |   4,949 |       - |  (4,949) |        - |        - | 
| options        |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Dividends paid |       - |       - |          - |       - |       - | (19,366) |        - | (19,366) | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| Share-based    |       - |       - |          - |       - |       - |    2,391 |        - |    2,391 | 
| payments       |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
| At 31 January  |  17,333 |  46,662 |      2,248 | (3,395) |  76,907 |  164,426 |   27,374 |  331,555 | 
| 2010           |         |         |            |         |         |          |          |          | 
+----------------+---------+---------+------------+---------+---------+----------+----------+----------+ 
 
 
Consolidated Statement of Cash Flows for the year ended 31 January 2010 
_______________________________________________________________________________ 
_________ 
 
+-----------------+---+----------------+----------------+-----------------+ 
|                 |                    |                |        Restated | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |               Note |           2010 |            2009 | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |        GBP'000 |         GBP'000 | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Cash flow from operating activities  |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Operating       |                    |         88,590 |         124,293 | 
| profit          |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Equity settled share-based payment   |          2,391 |           1,968 | 
| expense                              |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Depreciation and amortisation        |         32,898 |          28,901 | 
+--------------------------------------+----------------+-----------------+ 
| Loss on disposal of non current      |          2,734 |             146 | 
| assets                               |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Market value movement on financial   |             81 |             211 | 
| instrument                           |                |                 | 
+--------------------------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |        126,694 |         155,519 | 
+-----------------+--------------------+----------------+-----------------+ 
| Decrease in trade and other          |          6,869 |             212 | 
| receivables                          |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Decrease/(increase) |                |          7,220 |        (30,293) | 
| in inventories      |                |                |                 | 
+---------------------+----------------+----------------+-----------------+ 
| Increase/(decrease)  in trade and    |       (87,860) |          28,573 | 
| other payables                       |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Increase in leasehold incentives     |          1,757 |           1,573 | 
+--------------------------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
| Cash generated from operations       |         54,680 |         155,584 | 
+--------------------------------------+----------------+-----------------+ 
| Finance costs   |                    |        (4,917) |         (8,732) | 
| paid            |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Corporation tax |                    |       (36,626) |        (28,844) | 
| paid            |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Net cash from operating activities   |         13,137 |         118,008 | 
+--------------------------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                                      |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Cash flows from investing activities |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Acquisitions    |                 23 |              - |         (6,804) | 
+-----------------+--------------------+----------------+-----------------+ 
| Purchase of property, plant and      |       (26,322) |        (48,727) | 
| equipment                            |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Purchase of     |                    |        (3,568) |         (4,718) | 
| intangible      |                    |                |                 | 
| assets          |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Proceeds from sale of equipment      |            455 |           1,128 | 
+--------------------------------------+----------------+-----------------+ 
| Finance income  |                    |            538 |           1,805 | 
| received        |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Net cash used in investing           |       (28,897) |        (57,316) | 
| activities                           |                |                 | 
+--------------------------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Cash flows from financing activities |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Proceeds from issue of share capital |            217 |           1,740 | 
+--------------------------------------+----------------+-----------------+ 
| Shares          |                    |        (1,893) |         (3,828) | 
| purchased for   |                    |                |                 | 
| Trust           |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Purchase of own |                    |              - |         (1,241) | 
| shares          |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Payment of Term Loan                 |       (63,330) |        (25,000) | 
+--------------------------------------+----------------+-----------------+ 
| Proceeds from Term Loan              |         50,000 |               - | 
+--------------------------------------+----------------+-----------------+ 
| Net payment of other long term       |        (2,935) |        (13,765) | 
| borrowings                           |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Payment of finance lease liabilities |          (419) |           (393) | 
+--------------------------------------+----------------+-----------------+ 
| Dividends paid  |                    |       (19,366) |        (16,490) | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Net cash used in financing           |       (37,726) |        (58,977) | 
| activities                           |                |                 | 
+--------------------------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Net increase in net cash and cash    |       (53,486) |           1,715 | 
| equivalents                          |                |                 | 
+--------------------------------------+----------------+-----------------+ 
| Cash and cash equivalents at         |        139,614 |         137,899 | 
| beginning of year                    |                |                 | 
+--------------------------------------+----------------+-----------------+ 
|                 |                    |        _______ |         _______ | 
+-----------------+--------------------+----------------+-----------------+ 
|                 |                    |                |                 | 
+-----------------+--------------------+----------------+-----------------+ 
| Cash and cash equivalents at end of  |         86,128 |         139,614 | 
| year                         24      |                |                 | 
+--------------------------------------+----------------+-----------------+ 
|                                      |        _______ |         _______ | 
+--------------------------------------+----------------+-----------------+ 
|                 |   |                |                |                 | 
+-----------------+---+----------------+----------------+-----------------+ 
 
 
Statement of Accounting Policies 
_______________________________________________________________________________ 
_________ 
 
The financial information set out above and in the accompanying notes, does not 
constitute the Company's statutory accounts for the years ended 31 January 2010 
or 2009, but is derived from those Accounts.  Statutory accounts for 2009 have 
been delivered to the Register of Companies and those for 2010 will be delivered 
following the Company's Annual General Meeting.  The auditors have reported on 
those accounts; their reports were unqualified and did not contain statements 
under the Companies Act 2006, s 237 (2) or (3). 
 
The Independent Auditors' report on the 2009 accounts was unqualified and did 
not contain a statement under 237(2) or 237(3) of the Companies Act 1985. The 
Independent Auditors' report on the 2010 accounts was unqualified* and did not 
contain a statement under 498(2) or 498(3) of the Companies Act 2006. 
 
* did not draw attention to any matters by way of emphasis 
 
Basis of Preparation 
 
The accounting reference date of The GAME Group plc and all of its subsidiary 
undertakings (the "Group") is 31 January.  The comparative year's results are 
for the 53 week period ended 31 January 2009.  The current year's results are 
for the 52 week period ended 30 January 2010. 
 
The consolidated financial statements incorporate the results of the Group made 
up to 31 January 2010.  The Group has used the acquisition method of accounting 
to consolidate the results of subsidiary undertakings.  The results of 
subsidiary undertakings are included from the date of acquisition. 
 
The Group consolidated financial statements have been prepared in accordance 
with the Companies Act 2006 as applicable to companies reporting under IFRS and 
those IFRSs and IFRIC interpretations issued and effective and endorsed by the 
European Union as at the time of preparing these financial statements. 
 
 
Notes to the Financial Statements for the year ended 31 January 2010 
_______________________________________________________________________________ 
_________ 
 
1      Revenue, profit and net assets 
 
Revenue, pre-tax profits and net assets all relate to the retail of pc and video 
game products and the Group's operations are organised and managed by geographic 
location only.  Management consider the reportable operating segments in 
accordance with IFRS 8 to be split between the UK and Ireland Stores, 
International Stores, and Global Online.  Management do not consider there to be 
any major individual customers of the Group. 
 
Revenue by origin and destination are not materially different.  Inter-segment 
transactions between operating segments are entered into on an arms-length basis 
in a manner similar to transactions with third parties. 
 
 
+---------------+-------------+---------------+----------------+----------+----------------+-------------+ 
|               | United      | International | Global Online                              | Total       | 
|               | Kingdom     | Stores        |                                            |             | 
|               | and         | 2010          | 2010                                       | 2010        | 
|               | Ireland     | GBP'000       | GBP'000                                    | GBP'000     | 
|               | 2010        |               |                                            |             | 
|               | GBP'000     |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Revenue       |   1,072,698 |       602,556 |                                     97,104 |   1,772,358 | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Cost of sales |   (751,296) |     (447,373) |                                   (80,997) | (1,279,666) | 
|               |    ________ |      ________ |                                   ________ |    ________ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Gross profit  |     321,402 |       155,183 |                                     16,107 |     492,692 | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Other         |   (240,044) |     (146,633) |                                   (11,226) |   (397,903) | 
| operating     |       3,331 |               |                                            |             | 
| expenses      |    ________ |       (3,331) |                                          - |           - | 
| excluding     |             |      ________ |                                   ________ |    ________ | 
| inter-segment |             |               |                                            |             | 
| expenses      |             |               |                                            |             | 
| Inter-segment |             |               |                                            |             | 
| expenses      |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Operating     |      84,689 |         5,219 |                                      4,881 |      94,789 | 
| profit before |             |               |                                            |             | 
| non-recurring |             |               |                                            |             | 
| costs         |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Non-recurring |     (6,199) |             - |                                          - |     (6,199) | 
| costs         |    ________ |      ________ |                                   ________ |    ________ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Operating     |      78,490 |         5,219 |                                      4,881 |      88,590 | 
| profit        |    ________ |      ________ |                                   ________ |    ________ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Net Finance   |     (4,184) |         (195) |                                          - |     (4,379) | 
| costs         |             |               |                                            |             | 
| excluding     |       2,544 |       (2,544) |                                          - |           - | 
| inter-segment |             |               |                                            |             | 
| Inter-segment |             |               |                                            |             | 
| finance costs |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Taxation      |    (20,321) |       (3,423) |                                          - |    (23,744) | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |    ________ |      ________ |                                   ________ |    ________ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Profit after  |      56,529 |         (943) |                                      4,881 |      60,467 | 
| tax           |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |    ________ |       _______ |                                   ________ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Other         |             |               |                                            |             | 
| segmental     |             |               |                                            |             | 
| information:  |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Goodwill and  |     153,649 |        25,974 |                                        512 |     180,135 | 
| other         |             |               |                                            |             | 
| intangibles   |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Other assets  |     212,043 |       253,185 |                                      9,996 |     475,224 | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |     _______ |       _______ |                                    _______ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Assets        |     365,692 |       279,159 |                                     10,508 |     655,359 | 
|               |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Liabilities   |   (166,077) |     (149,524) |                                    (8,203) |   (323,804) | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |     _______ |       _______ |                                    _______ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Net assets    |     199,615 |       129,635 |                                      2,305 |     331,555 | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |     _______ |       _______ |                                    _______ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Capital       |      11,013 |        14,333 |                                      4,544 |      29,890 | 
| expenditure   |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |     _______ |       _______ |                                    _______ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Depreciation  |      15,908 |        14,751 |                                      2,239 |      32,898 | 
| and           |             |               |                                            |             | 
| amortisation  |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |     _______ |       _______ |                                    _______ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
| Share based   |       2,391 |             - |                                          - |       2,391 | 
| payment       |             |               |                                            |             | 
| expense       |             |               |                                            |             | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |     _______ |       _______ |                                    _______ |     _______ | 
+---------------+-------------+---------------+--------------------------------------------+-------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               | United      | International Stores           | Global   | Total                        | 
|               | Kingdom     | 2009                           | Online   |                              | 
|               | and         | GBP'000                        |          | 2009                         | 
|               | Ireland     |                                | 2009     | GBP'000                      | 
|               | 2009        |                                | GBP'000  |                              | 
|               | GBP'000     |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Revenue       |   1,286,642 |                        575,172 |  106,790 |                    1,968,604 | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Cost of sales |   (932,434) |                      (434,914) | (86,749) |                  (1,454,097) | 
|               |    ________ |                        _______ | ________ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Gross profit  |     354,208 |                        140,258 |   20,041 |                      514,507 | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Other         |   (247,627) |                      (122,037) | (13,962) |                    (383,626) | 
| operating     |             |                                |          |                              | 
| expenses      |       7,182 |                        (7,182) |        - |                            - | 
| excluding     |    ________ |                        _______ | ________ |                      _______ | 
| inter-segment |             |                                |          |                              | 
| expenses      |             |                                |          |                              | 
| Inter-segment |             |                                |          |                              | 
| expenses      |             |                                |          |                              | 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Operating     |             |                                |          |                              | 
| profit before |     113,763 |                         11,039 |    6,079 |                      130,881 | 
| non-recurring |             |                                |          |                              | 
| costs         |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Non-recurring |     (6,588) |                              - |        - |                      (6,588) | 
| costs         |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |    ________ |                        _______ | ________ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Operating     |     107,175 |                         11,039 |    6,079 |                      124,293 | 
| profit        |    ________ |                       ________ | ________ |                     ________ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Net Finance   |     (6,453) |                          (474) |        - |                      (6,927) | 
| costs         |             |                                |          |                              | 
| excluding     |       4,370 |                        (4,370) |        - |                            - | 
| inter-segment |             |                                |          |                              | 
| Inter-segment |             |                                |          |                              | 
| finance costs |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Taxation      |    (28,330) |                        (5,386) |        - |                     (33,716) | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |    ________ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Profit after  |      76,762 |                            809 |    6,079 |                       83,650 | 
| tax           |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |    ________ |                        _______ | ________ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Other         |             |                                |          |                              | 
| segmental     |             |                                |          |                              | 
| information:  |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Goodwill and  |     154,362 |                         27,134 |      771 |                      182,267 | 
| other         |             |                                |          |                              | 
| intangibles   |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Other assets  |     280,987 |                        258,154 |    7,516 |                      546,657 | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |     _______ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Assets        |     435,349 |                        285,288 |    8,287 |                      728,924 | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Liabilities   |   (271,113) |                      (164,674) |  (6,836) |                    (442,623) | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |     _______ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Net assets    |     164,236 |                        120,614 |    1,451 |                      286,301 | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |     _______ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Capital       |      20,152 |                         28,805 |    4,488 |                       53,445 | 
| expenditure   |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |     _______ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Depreciation  |      15,451 |                         12,059 |    1,391 |                       28,901 | 
| and           |             |                                |          |                              | 
| amortisation  |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |     _______ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
| Share based   |       1,968 |                              - |        - |                        1,968 | 
| payment       |             |                                |          |                              | 
| expense       |             |                                |          |                              | 
+---------------+-------------+--------------------------------+----------+------------------------------+ 
|               |     _______ |                        _______ |  _______ |                      _______ | 
+---------------+-------------+---------------+----------------+----------+----------------+-------------+ 
 
 
 
+-------------------+-------------------+--------------+---------------+--------------+ 
|                   |              2010 |              |          2009 |              | 
+                   +-------------------+--------------+---------------+--------------+ 
|                   |           GBP'000 |              |       GBP'000 |              | 
+-------------------+-------------------+--------------+---------------+--------------+ 
|                   |             Total |   % of Total |         Total |         % of | 
|                   |                   |              |               |        Total | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| Revenue           |                   |              |               |              | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| Hardware          |           433,748 |         24.5 |       555,369 |         28.2 | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| Software          |           730,800 |         41.2 |       873,835 |         44.4 | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| New hardware and  |         1,164,548 |         65.7 |     1,429,204 |         72.6 | 
| software          |                   |              |               |              | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| Preowned          |           374,485 |         21.1 |       353,409 |         18.0 | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| Other             |           233,325 |         13.2 |       185,991 |          9.4 | 
+-------------------+-------------------+--------------+---------------+--------------+ 
|                   |                   |              |               |              | 
+-------------------+-------------------+--------------+---------------+--------------+ 
| Total             |         1,772,358 |        100.0 |    1,968,604  |        100.0 | 
+-------------------+-------------------+--------------+---------------+--------------+ 
|                   |                   |              |               |              | 
+-------------------+-------------------+--------------+---------------+--------------+ 
 
 
 
+-------------------+-------------------+--------------+----------------+--------------+ 
|                   |              2010 |              |           2009 |              | 
+                   +-------------------+--------------+----------------+--------------+ 
|                   |           GBP'000 |              |        GBP'000 |              | 
+-------------------+-------------------+--------------+----------------+--------------+ 
|                   |             Total |   % of Total |          Total |         % of | 
|                   |                   |              |                |        Total | 
+-------------------+-------------------+--------------+----------------+--------------+ 
| Gross Margin      |                   |              |                |              | 
+-------------------+-------------------+--------------+----------------+--------------+ 
| New hardware and  |           257,362 |         52.2 |        319,058 |         62.0 | 
| software          |                   |              |                |              | 
+-------------------+-------------------+--------------+----------------+--------------+ 
| Preowned          |           156,007 |         31.7 |        138,176 |         26.9 | 
+-------------------+-------------------+--------------+----------------+--------------+ 
| Other             |            79,323 |         16.1 |         57,273 |         11.1 | 
+-------------------+-------------------+--------------+----------------+--------------+ 
|                   |                   |              |                |              | 
+-------------------+-------------------+--------------+----------------+--------------+ 
| Total             |           492,692 |        100.0 |       514,507  |        100.0 | 
+-------------------+-------------------+--------------+----------------+--------------+ 
|                   |                   |              |                |              | 
+-------------------+-------------------+--------------+----------------+--------------+ 
 
 
 
 
+----------------------+------+------------+--------------+---------+ 
|                      |      |       2010 |              |    2009 | 
+----------------------+------+------------+--------------+---------+ 
|                      |      |          % |              |       % | 
+----------------------+------+------------+--------------+---------+ 
|                      |      |      Total |              |   Total | 
+----------------------+------+------------+--------------+---------+ 
| Gross Margin         |      |            |              |         | 
+----------------------+------+------------+--------------+---------+ 
| New hardware and     |      |      22.1% |              |   22.3% | 
| software             |      |            |              |         | 
+----------------------+------+------------+--------------+---------+ 
| Preowned             |      |      41.7% |              |   39.1% | 
+----------------------+------+------------+--------------+---------+ 
| Other                |      |      34.0% |              |   30.8% | 
+----------------------+------+------------+--------------+---------+ 
|                      |      |            |              |         | 
+----------------------+------+------------+--------------+---------+ 
| Total Group          |      |      27.8% |              |   26.1% | 
+----------------------+------+------------+--------------+---------+ 
|                      |      |            |              |         | 
+----------------------+------+------------+--------------+---------+ 
 
 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |      Year |  |        53 | 
|                        |    |    |        |    |     ended |  |     weeks | 
|                        |    |    |        |    |        31 |  |     ended | 
|                        |    |    |        |    |   January |  |        31 | 
|                        |    |    |        |    |      2010 |  |   January | 
|                        |    |    |        |    |           |  |      2009 | 
|                        |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |   GBP'000 |  |   GBP'000 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Turnover by territory  |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| United Kingdom and     |    |    |        |    | 1,072,698 |  | 1,286,642 | 
| Ireland                |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| France                 |    |    |        |    |   187,291 |  |   194,855 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Iberia                 |    |    |        |    |   288,342 |  |   260,389 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Scandinavia            |    |    |        |    |    49,962 |  |    52,631 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Australia              |    |    |        |    |    69,705 |  |    62,751 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Czech Republic         |    |    |        |    |     7,256 |  |     4,546 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Total Stores           |    |    |        |    | 1,675,254 |  | 1,861,814 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Total Online           |    |    |        |    |    97,104 |  |   106,790 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Total Turnover         |    |    |        |    | 1,772,358 |  | 1,968,604 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Stores by territory    |    |    |        |    |    Number |  |    Number | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| United Kingdom and     |    |    |        |    |       677 |  |       696 | 
| Ireland                |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| France                 |    |    |        |    |       199 |  |       192 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Iberia                 |    |    |        |    |       283 |  |       258 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Scandinavia            |    |    |        |    |        68 |  |        66 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Australia              |    |    |        |    |       118 |  |       101 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Czech Republic         |    |    |        |    |        29 |  |        22 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |     1,374 |  |     1,335 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Franchises             |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| France                 |    |    |        |    |         0 |  |         1 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Iberia                 |    |    |        |    |         5 |  |         5 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Australia              |    |    |        |    |         1 |  |         1 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |         6 |  |         7 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Trading square footage |    |    |        |    |     Sq ft |  |     Sq ft | 
| by territory at year   |    |    |        |    |           |  |           | 
| end                    |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| United Kingdom and     |    |    |        |    |   797,594 |  |   808,322 | 
| Ireland                |    |    |        |    |           |  |           | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| France                 |    |    |        |    |   185,172 |  |   177,729 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Iberia                 |    |    |        |    |   236,045 |  |   218,395 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Scandinavia            |    |    |        |    |    69,575 |  |    62,367 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Australia              |    |    |        |    |   132,564 |  |   113,417 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
| Czech Republic         |    |    |        |    |    17,483 |  |    12,611 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
|                        |    |    |        |    | 1,438,433 |  | 1,392,841 | 
+------------------------+----+----+--------+----+-----------+--+-----------+ 
 
 
2      Other operating expenses 
 
+---------------------------------------+----------------------+---------+ 
|                                       |                 2010 |    2009 | 
+---------------------------------------+----------------------+---------+ 
|                                       |              GBP'000 | GBP'000 | 
+---------------------------------------+----------------------+---------+ 
|                                       |                      |         | 
+---------------------------------------+----------------------+---------+ 
| Selling and distribution              |              324,198 | 304,428 | 
+---------------------------------------+----------------------+---------+ 
| Administrative expenses               |               79,904 |  85,786 | 
+---------------------------------------+----------------------+---------+ 
|                                       |              _______ | _______ | 
+---------------------------------------+----------------------+---------+ 
|                                       |                      |         | 
+---------------------------------------+----------------------+---------+ 
|                                       |              404,102 | 390,214 | 
+---------------------------------------+----------------------+---------+ 
|                                       |              _______ | _______ | 
+---------------------------------------+----------------------+---------+ 
 
Administrative expenses include non-recurring costs of GBP6,199,486 (2009: 
GBP6,587,603) (see note 3). 
 
3      Non-recurring costs 
 
In the current year administrative expenses include non-recurring costs of 
GBP6,199,486 (2009: GBP6,587,603) in relation to integration costs following the 
acquisition of Gamestation. 
 
4      Operating profit 
 
+---------------------+---------------------------------+---------+---------+ 
|                     |                                 |    2010 |    2009 | 
+---------------------+---------------------------------+---------+---------+ 
|                     |                                 | GBP'000 | GBP'000 | 
+---------------------+---------------------------------+---------+---------+ 
|                     |                                 |         |         | 
+---------------------+---------------------------------+---------+---------+ 
| This is stated      |                                 |         |         | 
| after charging:     |                                 |         |         | 
+---------------------+---------------------------------+---------+---------+ 
| Depreciation charge |                                 |  28,593 |  25,264 | 
+---------------------+---------------------------------+---------+---------+ 
| Amortisation of intangible fixed assets               |   4,305 |   3,637 | 
+-------------------------------------------------------+---------+---------+ 
| Operating lease     | -   leasehold premises          |  87,775 |  82,392 | 
| rentals             |                                 |         |         | 
+---------------------+---------------------------------+---------+---------+ 
|                     | -   other                       |   1,289 |   1,627 | 
+---------------------+---------------------------------+---------+---------+ 
| Loss on disposal of non current assets                |   2,734 |     146 | 
+-------------------------------------------------------+---------+---------+ 
| Auditors'           | -   Fees payable to the         |      75 |      85 | 
| remuneration        | company's auditor for the audit |         |         | 
|                     | of the company's annual         |         |         | 
|                     | accounts                        |         |         | 
+---------------------+---------------------------------+---------+---------+ 
|                     | -    Fees payable for the audit |     355 |     330 | 
|                     | of the company's subsidiaries,  |         |         | 
|                     | pursuant to legislation         |         |         | 
+---------------------+---------------------------------+---------+---------+ 
|                     | -   other services supplied     |      33 |      32 | 
|                     | pursuant to legislation         |         |         | 
+---------------------+---------------------------------+---------+---------+ 
|                     | -   other services relating to  |     294 |     178 | 
|                     | tax                             |         |         | 
+---------------------+---------------------------------+---------+---------+ 
|                     | -   Recruitment and             |       - |       - | 
|                     | remuneration services           |         |         | 
+---------------------+---------------------------------+---------+---------+ 
|                     | -   All other services          |     169 |      70 | 
+---------------------+---------------------------------+---------+---------+ 
|                     |                                 | _______ | _______ | 
+---------------------+---------------------------------+---------+---------+ 
5      Finance income 
 
+-----------------+----------------------------+--------------+---------+ 
|                 |                            |         2010 |    2009 | 
+-----------------+----------------------------+--------------+---------+ 
|                 |                            |      GBP'000 | GBP'000 | 
+-----------------+----------------------------+--------------+---------+ 
|                 |                            |              |         | 
+-----------------+----------------------------+--------------+---------+ 
| Interest income on financial assets          |          538 |   1,805 | 
| classified as loans and receivables          |              |         | 
+----------------------------------------------+--------------+---------+ 
|                 |                            |      _______ | _______ | 
+-----------------+----------------------------+--------------+---------+ 
|                 |                            |              |         | 
+-----------------+----------------------------+--------------+---------+ 
|                 |                            |          538 |   1,805 | 
+-----------------+----------------------------+--------------+---------+ 
|                 |                            |      _______ | _______ | 
+-----------------+----------------------------+--------------+---------+ 
 
 
6      Finance costs 
 
+-------------------------------------------+-----------------+----------+ 
|                                           |            2010 |     2009 | 
+-------------------------------------------+-----------------+----------+ 
|                                           |         GBP'000 |  GBP'000 | 
+-------------------------------------------+-----------------+----------+ 
|                                           |                 |          | 
+-------------------------------------------+-----------------+----------+ 
| Interest expense for finance lease and    |              49 |       35 | 
| hire purchase arrangements                |                 |          | 
+-------------------------------------------+-----------------+----------+ 
| Interest expense for borrowings at        |           4,866 |    8,667 | 
| amortised cost                            |                 |          | 
+-------------------------------------------+-----------------+----------+ 
| Other interest                            |               2 |       30 | 
+-------------------------------------------+-----------------+----------+ 
|                                           |         _______ |  _______ | 
+-------------------------------------------+-----------------+----------+ 
|                                           |                 |          | 
+-------------------------------------------+-----------------+----------+ 
| Finance costs                             |           4,917 |    8,732 | 
+-------------------------------------------+-----------------+----------+ 
|                                           |         _______ |  _______ | 
+-------------------------------------------+-----------------+----------+ 
 
7      Employees 
 
Staff costs for all employees (including directors) consist of: 
 
+-------------------------------------------------+------------+---------+ 
|                                                 |       2010 |    2009 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |    GBP'000 | GBP'000 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |            |         | 
+-------------------------------------------------+------------+---------+ 
| Wages and salaries                              |    135,070 | 127,001 | 
+-------------------------------------------------+------------+---------+ 
| Social security costs                           |     18,710 |  16,807 | 
+-------------------------------------------------+------------+---------+ 
| Other pension costs                             |      1,700 |   1,445 | 
+-------------------------------------------------+------------+---------+ 
| Share-based payment expense (see Note 20g)      |      2,391 |   1,968 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |    _______ | _______ | 
+-------------------------------------------------+------------+---------+ 
|                                                 |            |         | 
+-------------------------------------------------+------------+---------+ 
|                                                 |    157,871 | 147,221 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |    _______ | _______ | 
+-------------------------------------------------+------------+---------+ 
|                                                 |            |         | 
+-------------------------------------------------+------------+---------+ 
| The average number of employees of the Group    |            |         | 
+-------------------------------------------------+------------+---------+ 
| during the year, including directors, was as    |            |         | 
| follows:                                        |            |         | 
+-------------------------------------------------+------------+---------+ 
|                                                 |       2010 |    2009 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |     Number |  Number | 
+-------------------------------------------------+------------+---------+ 
|                                                 |            |         | 
+-------------------------------------------------+------------+---------+ 
| Selling                                         |      9,775 |   9,571 | 
+-------------------------------------------------+------------+---------+ 
| Administration                                  |        817 |     879 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |    _______ | _______ | 
+-------------------------------------------------+------------+---------+ 
|                                                 |     10,592 |  10,450 | 
+-------------------------------------------------+------------+---------+ 
|                                                 |    _______ | _______ | 
+-------------------------------------------------+------------+---------+ 
 
 
8          Taxation 
 
+------------------------------------------------+--------------+---------+ 
| (a)       Analysis of charge in the year       |         2010 |    2009 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      GBP'000 | GBP'000 | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Current tax                                    |              |         | 
+------------------------------------------------+--------------+---------+ 
| UK corporation tax                             |       22,192 |  34,235 | 
+------------------------------------------------+--------------+---------+ 
| Adjustments in respect of prior periods        |      (1,950) |     190 | 
+------------------------------------------------+--------------+---------+ 
| Overseas tax payable                           |        4,192 |   4,903 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Total current tax                              |       24,434 |  39,328 | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Deferred tax                                   |              |         | 
+------------------------------------------------+--------------+---------+ 
| Current year movement                          |      (1,695) | (5,651) | 
+------------------------------------------------+--------------+---------+ 
| Prior year movement                            |        1,005 |      39 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Taxation on profit on ordinary activities      |       23,744 |  33,716 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| (b)   Factors affecting the tax charge for the |              |         | 
| year                                           |              |         | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
|                                                |         2010 |    2009 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      GBP'000 | GBP'000 | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Profit on ordinary activities before taxation  |       84,211 | 117,366 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Profit on ordinary activities multiplied by    |              |         | 
| the standard                                   |              |         | 
+------------------------------------------------+--------------+---------+ 
| rate of corporation tax in the UK of  28.0%    |       23,579 |  33,247 | 
| (2009: 28.3%)                                  |              |         | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
| Effects of:                                    |              |         | 
+------------------------------------------------+--------------+---------+ 
| Expenses not deductible for tax purposes       |        1,698 |   1,892 | 
+------------------------------------------------+--------------+---------+ 
| Effect of foreign tax rates                    |          283 |     538 | 
+------------------------------------------------+--------------+---------+ 
| Tax losses incurred and (utilised)/not         |      (1,128) | (1,705) | 
| utilised in the year                           |              |         | 
+------------------------------------------------+--------------+---------+ 
| Adjustments to tax charge in respect of        |        (946) |     229 | 
| previous periods                               |              |         | 
+------------------------------------------------+--------------+---------+ 
| Other items                                    |          258 |   (485) | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
|                                                |              |         | 
+------------------------------------------------+--------------+---------+ 
| Tax charge for the year                        |       23,744 |  33,716 | 
+------------------------------------------------+--------------+---------+ 
|                                                |      _______ | _______ | 
+------------------------------------------------+--------------+---------+ 
 
The Group has approximately GBP54 million (2009: GBP31 million) of unrelieved 
trading losses available for offset against future taxable profits of certain 
Group companies.  Of these losses, GBP11.4m (2009: GBP4.5m) has been provided 
which represents a recognised deferred tax asset of GBP3.1m (2009:GBP1.6m). 
There are unprovided tax losses of GBP42.6m (2009:GBP26.5m).  Deferred tax 
assets have not been recognised in respect of these losses as there is 
uncertainty over future taxable profits against which these can be offset. 
 
 
 
9      Dividends 
 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |         2010 |    2010 |  2009 |    2009 | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |        Pence |         | Pence |         | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |    per share | GBP'000 |   per | GBP'000 | 
|                               |              |         | share |         | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |              |         |       |         | 
+-------------------------------+--------------+---------+-------+---------+ 
| Final paid                    |         3.71 |  12,849 |  2.97 |  10,292 | 
+-------------------------------+--------------+---------+-------+---------+ 
| Interim paid                  |         1.88 |   6,517 |  1.79 |   6,198 | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |              | _______ |       | _______ | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |              |         |       |         | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |              |  19,366 |       |  16,490 | 
+-------------------------------+--------------+---------+-------+---------+ 
|                               |              | _______ |       | _______ | 
+-------------------------------+--------------+---------+-------+---------+ 
It is proposed that a final dividend of 3.90p will be paid on 16 July 2010 to 
shareholders on the register on 25 June 2010. 
 
10    Earnings per share 
 
The calculation of earnings per share for the year ended 31 January 2010 is 
based on the profit after taxation of GBP60,467,009 (2009: GBP83,650,000).  The 
calculation of basic earnings per share is based on a weighted average number of 
346,512,537 (2009: 345,895,311) shares in issue during the year.  The number of 
shares used in these calculations and the reconciliation of denominators used 
for basic and diluted earnings per share calculations is set out in the table 
below: 
 
+----------------------------+-----------------+------------+-------------+ 
|                            |                 |  Effect of |             | 
+----------------------------+-----------------+------------+-------------+ 
|                            |           Basic |      share |     Diluted | 
|                            |                 |    options |             | 
+----------------------------+-----------------+------------+-------------+ 
|                            |                 |            |             | 
+----------------------------+-----------------+------------+-------------+ 
| Year ended 31 January 2010 |     346,512,537 |    677,327 | 347,189,864 | 
+----------------------------+-----------------+------------+-------------+ 
|                            |                 |            |             | 
+----------------------------+-----------------+------------+-------------+ 
| Year ended 31 January 2009 |     345,895,311 |  1,128,717 | 347,024,028 | 
+----------------------------+-----------------+------------+-------------+ 
 
Additional disclosure has been provided in respect of earnings per share before 
non-recurring costs as the directors believe this gives a better view of ongoing 
maintainable earnings in the prior year. 
 
+-------------------------------------------------------+----------+----------+ 
|                                                       |     2010 |     2009 | 
+-------------------------------------------------------+----------+----------+ 
|                                                       |    Pence |    Pence | 
+-------------------------------------------------------+----------+----------+ 
|                                                       |          |          | 
+-------------------------------------------------------+----------+----------+ 
| Basic earnings per share                              |    17.45 |    24.18 | 
+-------------------------------------------------------+----------+----------+ 
|                                                       |          |          | 
+-------------------------------------------------------+----------+----------+ 
| Non-recurring costs per share                         |     1.79 |     1.91 | 
+-------------------------------------------------------+----------+----------+ 
|                                                       | ________ | ________ | 
+-------------------------------------------------------+----------+----------+ 
|                                                       |          |          | 
+-------------------------------------------------------+----------+----------+ 
| Basic earnings per share before                       |          |          | 
+-------------------------------------------------------+----------+----------+ 
| non-recurring costs                                   |    19.24 |    26.09 | 
+-------------------------------------------------------+----------+----------+ 
|                                                       | ________ | ________ | 
+-------------------------------------------------------+----------+----------+ 
|                                                       |          |          | 
+-------------------------------------------------------+----------+----------+ 
| Diluted earnings per share                            |   17.42p |   24.10p | 
+-------------------------------------------------------+----------+----------+ 
|                                                       | ________ | ________ | 
+-------------------------------------------------------+----------+----------+ 
 
 
There are 648,948 antidilutive share options in the current year (2009: nil). 
 
11    Property, plant and equipment 
 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |     Short |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  | Freehold | Leasehold | Improvements | Fixtures, |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |     land |  land and |           to |  fittings |         | 
|                  |      and |           |    leasehold |       and |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  | property |  Property |     property | equipment |   Total | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  GBP'000 |   GBP'000 |      GBP'000 |   GBP'000 | GBP'000 | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Group            |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Cost             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |   20,563 |    43,143 |       83,161 |    72,369 | 219,236 | 
| 2008             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Additions        |      110 |     4,090 |       19,085 |    25,442 |  48,727 | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Acquisitions     |      125 |       224 |           33 |       224 |     606 | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Disposals        |     (13) |     (423) |      (2,326) |   (1,915) | (4,677) | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Exchange         |        9 |     6,126 |        6,419 |     3,298 |  15,852 | 
| adjustment       |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |   20,794 |    53,160 |      106,372 |    99,418 | 279,744 | 
| 2009             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Additions        |      178 |     3,174 |        6,770 |    16,200 |  26,322 | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Acquisitions     |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Disposals        |    (362) |     (615) |      (2,648) |   (3,393) | (7,018) | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Exchange         |       10 |   (1,277) |        (356) |     1,743 |     120 | 
| adjustment       |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |   20,620 |    54,442 |      110,138 |   113,968 | 299,168 | 
| 2010             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Accumulated Depreciation    |           |              |           |         | 
| and Impairment              |           |              |           |         | 
+-----------------------------+-----------+--------------+-----------+---------+ 
| At 31 January    |    1,323 |     7,779 |       36,027 |    43,445 |  88,574 | 
| 2008             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Charge for the   |      581 |     1,663 |       11,578 |    11,442 |  25,264 | 
| year             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Acquisitions     |       71 |         - |            7 |        85 |     163 | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Disposals        |     (16) |     (338) |      (1,068) |   (2,087) | (3,509) | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Exchange         |    (116) |       255 |        1,987 |     1,517 |   3,643 | 
| adjustment       |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |    1,843 |     9,359 |       48,531 |    54,402 | 114,135 | 
| 2009             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Charge for the   |      464 |     1,831 |       10,939 |    15,359 |  28,593 | 
| year             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Acquisitions     |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Disposals        |    (146) |     (255) |      (1,845) |   (2,387) | (4,633) | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Exchange         |        4 |      (63) |        (221) |       232 |    (48) | 
| adjustment       |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |    2,165 |    10,872 |       57,404 |    67,606 | 138,047 | 
| 2010             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| Carrying Amount  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |   18,455 |    43,570 |       52,734 |    46,362 | 161,121 | 
| 2010             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |   18,951 |    43,801 |       57,841 |    45,016 | 165,609 | 
| 2009             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
| At 31 January    |   19,240 |    35,364 |       47,134 |    28,924 | 130,662 | 
| 2008             |          |           |              |           |         | 
+------------------+----------+-----------+--------------+-----------+---------+ 
|                  |  _______ |   _______ |      _______ |   _______ | _______ | 
+------------------+----------+-----------+--------------+-----------+---------+ 
 
 
The net book value of tangible fixed assets includes an amount of GBP323,485 
(2009: GBP1,217,221) in respect of assets held under finance lease and hire 
purchase contracts, and these are recorded in fixtures, fittings and equipment. 
The related depreciation charge for the year was GBP893,736 (2009: GBP579,056). 
The main finance leases are for EPOS equipment. 
 
 
12Intangible fixed assets 
 
+----------------------------+----------+------------+----------+---------+ 
|                            | Goodwill |     Brands | Computer |   Total | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            | Software |         | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  GBP'000 |    GBP'000 |  GBP'000 | GBP'000 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| Group                      |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| Cost                       |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2008         |  152,117 |     17,991 |    8,972 | 179,080 | 
+----------------------------+----------+------------+----------+---------+ 
| Additions                  |      306 |         25 |    4,433 |   4,764 | 
+----------------------------+----------+------------+----------+---------+ 
| Acquisitions               |    6,233 |        187 |      122 |   6,542 | 
+----------------------------+----------+------------+----------+---------+ 
| Disposals                  |        - |       (83) |     (24) |   (107) | 
+----------------------------+----------+------------+----------+---------+ 
| Exchange adjustment        |    2,001 |         44 |      112 |   2,157 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2009         |  160,657 |     18,164 |   13,615 | 192,436 | 
+----------------------------+----------+------------+----------+---------+ 
| Additions                  |        - |         10 |    3,558 |   3,568 | 
+----------------------------+----------+------------+----------+---------+ 
| Acquisitions               |        - |          - |        - |       - | 
+----------------------------+----------+------------+----------+---------+ 
| Disposals                  |        - |          - |  (2,460) | (2,460) | 
+----------------------------+----------+------------+----------+---------+ 
| Exchange adjustment        |    (461) |         48 |    (120) |   (533) | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2010         |  160,196 |     18,222 |   14,593 | 193,011 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| Amortisation               |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2008         |       35 |      1,120 |    5,054 |   6,209 | 
+----------------------------+----------+------------+----------+---------+ 
| Charge for the year        |        - |      1,155 |    2,482 |   3,637 | 
+----------------------------+----------+------------+----------+---------+ 
| Acquisitions               |        - |          5 |       68 |      73 | 
+----------------------------+----------+------------+----------+---------+ 
| Disposals/impairments      |        - |          - |        - |       - | 
+----------------------------+----------+------------+----------+---------+ 
| Exchange adjustment        |      170 |        (4) |       84 |     250 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2009         |      205 |      2,276 |    7,688 |  10,169 | 
+----------------------------+----------+------------+----------+---------+ 
| Charge for the year        |          |      1,257 |    3,048 |   4,305 | 
+----------------------------+----------+------------+----------+---------+ 
| Acquisitions               |        - |          - |        - |       - | 
+----------------------------+----------+------------+----------+---------+ 
| Disposals/impairments      |        - |          - |  (1,656) | (1,656) | 
+----------------------------+----------+------------+----------+---------+ 
| Exchange adjustment        |     (24) |          7 |       75 |      58 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2010         |      181 |      3,540 |    9,155 |  12,876 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| Carrying Amount            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2010         |  160,015 |     14,682 |    5,438 | 180,135 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2009         |  160,452 |     15,888 |    5,927 | 182,267 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
|                            |          |            |          |         | 
+----------------------------+----------+------------+----------+---------+ 
| At 31 January 2008         |  152,082 |     16,871 |    3,918 | 172,871 | 
+----------------------------+----------+------------+----------+---------+ 
|                            |  _______ |    _______ |  _______ | _______ | 
+----------------------------+----------+------------+----------+---------+ 
 
Goodwill principally relates to the GAME and Gamestation brands.  The goodwill 
is allocated, for impairment testing purposes, to cash generating units as 
follows: 
 
+----------------+------------+ 
|                |    GBP'000 | 
+----------------+------------+ 
|                |            | 
+----------------+------------+ 
| UK and Ireland |    135,033 | 
+----------------+------------+ 
| International  |     24,982 | 
+----------------+------------+ 
|                |    _______ | 
+----------------+------------+ 
| Total          |    160,015 | 
+----------------+------------+ 
|                |    _______ | 
+----------------+------------+ 
 
 
The carrying value of goodwill has been assessed on a value-in-use basis. The 
key assumptions for the calculations are those regarding growth rates and 
expected changes to selling prices and direct costs. The growth rates are based 
on industry forecasts, changes in selling prices and direct costs are based on 
past practices and expectations of future changes in the market. The Group 
prepares cash flow forecasts derived from the most recent financial budgets 
approved by management for the next 3 years and extrapolates cash flows for no 
more than 13 years using a steady growth rate applicable to the relevant market. 
 This rate does not exceed the average long-term growth rate for the relevant 
markets.  The cash flows were discounted using pre-tax discount rates between 3% 
and 8% dependent on the territories concerned and GAME's operations in those 
territories.  No impairments were recognised in the year. 
 
To cause the carrying value of any of the Group's business units to exceed their 
recoverable amount would require material and significant adverse changes in one 
or a number of the assumptions made.  The Board do not consider these to be 
reasonably possible changes. 
 
13    Inventories 
 
+-----------------------------------+-------------------------+---------+ 
|                                   |                    2010 |    2009 | 
+-----------------------------------+-------------------------+---------+ 
|                                   |                 GBP'000 | GBP'000 | 
+-----------------------------------+-------------------------+---------+ 
|                                   |                         |         | 
+-----------------------------------+-------------------------+---------+ 
| Finished goods and goods held for |                 176,045 | 181,965 | 
| resale                            |                         |         | 
+-----------------------------------+-------------------------+---------+ 
|                                   |                 _______ | _______ | 
+-----------------------------------+-------------------------+---------+ 
The directors consider that the replacement value of inventories is not 
materially different from their carrying value.  The stock provision in the 
current year is GBP24,905,000 (2009: GBP20,338,000). 
 
14    Trade and other receivables 
 
+------------------------------------+-------------------------+---------+ 
|                                    |                    2010 |    2009 | 
+------------------------------------+-------------------------+---------+ 
|                                    |                 GBP'000 | GBP'000 | 
+------------------------------------+-------------------------+---------+ 
|                                    |                         |         | 
+------------------------------------+-------------------------+---------+ 
| Amounts falling due within one     |                         |         | 
| year:                              |                         |         | 
+------------------------------------+-------------------------+---------+ 
| Trade receivables                  |                  16,022 |  16,197 | 
+------------------------------------+-------------------------+---------+ 
| Other receivables                  |                  13,134 |  22,066 | 
+------------------------------------+-------------------------+---------+ 
| VAT recoverable                    |                       - |      64 | 
+------------------------------------+-------------------------+---------+ 
|                                    |                 _______ | _______ | 
+------------------------------------+-------------------------+---------+ 
|                                    |                         |         | 
+------------------------------------+-------------------------+---------+ 
| Total trade and other receivables  |                  29,156 |  38,327 | 
+------------------------------------+-------------------------+---------+ 
| Prepayments and accrued income     |                  19,160 |  17,138 | 
+------------------------------------+-------------------------+---------+ 
|                                    |                 _______ | _______ | 
+------------------------------------+-------------------------+---------+ 
|                                    |                         |         | 
+------------------------------------+-------------------------+---------+ 
|                                    |                  48,316 |  55,465 | 
+------------------------------------+-------------------------+---------+ 
|                                    |                 _______ | _______ | 
+------------------------------------+-------------------------+---------+ 
 
A large proportion of the trade receivables of the Group relates to customers 
using credit cards or similar arrangements to purchase goods.  GAME bears no 
risk of recovery and as a result, the risk of impairment of accounts receivable 
is not considered by the directors to be significant. 
 
As at 31 January 2010 and 31 January 2009 there were no amounts which were past 
due and no amounts which were impaired. 
 
The fair values of trade and other receivables are the same as book values as 
credit risk has been addressed as part of impairment provisioning and due to the 
short term nature of the amounts receivable they are not subject to other 
fluctuations in market rates. 
 
 
15    Trade and other payables 
 
+--------------------------------+-------------+-----------+-----------+ 
|                                |             |  Restated |  Restated | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |        2010 |      2009 |      2008 | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |     GBP'000 |   GBP'000 |   GBP'000 | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |             |           |           | 
+--------------------------------+-------------+-----------+-----------+ 
| Amounts falling due within one |             |           |           | 
| year:                          |             |           |           | 
+--------------------------------+-------------+-----------+-----------+ 
| Trade payables                 |     159,441 |   216,156 |   192,529 | 
+--------------------------------+-------------+-----------+-----------+ 
| Other payables                 |       6,041 |     6,895 |     7,838 | 
+--------------------------------+-------------+-----------+-----------+ 
| Tax and social security costs  |       5,924 |     8,930 |     4,039 | 
+--------------------------------+-------------+-----------+-----------+ 
| VAT payable                    |      34,091 |    45,359 |    50,206 | 
+--------------------------------+-------------+-----------+-----------+ 
| Accruals and deferred income   |      52,706 |    71,842 |    64,012 | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |     _______ |   _______ |   _______ | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |             |           |           | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |     258,203 |   349,182 |   318,624 | 
+--------------------------------+-------------+-----------+-----------+ 
|                                |     _______ |   _______ |   _______ | 
+--------------------------------+-------------+-----------+-----------+ 
 
Trade payables are non-interest bearing and are normally settled on 30 days 
following the end of the month of receipt. 
 
Book values approximate to fair value at 31 January 2010 and 31 January 2009 due 
to the short term nature of these items and taking into account the credit risk 
of the Group.  The difference between the book and fair values is not considered 
to be material. 
 
 
16    Borrowings 
+-------------------------------------+------------------------+---------+ 
|                                     | 2010                   | 2009    | 
+-------------------------------------+------------------------+---------+ 
|                                     | GBP'000                | GBP'000 | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| Long term:                          |                        |         | 
+-------------------------------------+------------------------+---------+ 
| Current portion:                    |                        |         | 
+-------------------------------------+------------------------+---------+ 
| Bank loans                          | 16,864                 | 25,948  | 
+-------------------------------------+------------------------+---------+ 
| Obligations under finance leases    |                        |         | 
| and                                 |                        |         | 
+-------------------------------------+------------------------+---------+ 
| hire purchase contracts             | 497                    | 377     | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
|                                     | 17,361                 | 26,325  | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| Non current portion:                |                        |         | 
+-------------------------------------+------------------------+---------+ 
| Bank loans                          | 23,782                 | 31,183  | 
+-------------------------------------+------------------------+---------+ 
| Obligations under finance leases    |                        |         | 
| and                                 |                        |         | 
+-------------------------------------+------------------------+---------+ 
| hire purchase contracts             | 126                    | 664     | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
|                                     | 23,908                 | 31,847  | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| The borrowings are repayable as     |                        |         | 
| follows:                            |                        |         | 
+-------------------------------------+------------------------+---------+ 
| On demand or within one year        | 16,864                 | 25,948  | 
+-------------------------------------+------------------------+---------+ 
| In one to two years                 | 15,736                 | 31,183  | 
+-------------------------------------+------------------------+---------+ 
| In more than two years but less     | 8,046                  | -       | 
| than five years                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
|                                     | 40,646                 | 57,131  | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| The finance leases are repayable as |                        |         | 
| follows:                            |                        |         | 
+-------------------------------------+------------------------+---------+ 
| On demand or within one year        | 497                    | 377     | 
+-------------------------------------+------------------------+---------+ 
| In one to two years                 | 126                    | 221     | 
+-------------------------------------+------------------------+---------+ 
| In more than two years but less     | -                      | 443     | 
| than five years                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| After five years                    | -                      | -       | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
|                                     | 623                    | 1,041   | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| The gross contractual maturity of financial liabilities is   |         | 
| as follows:                                                  |         | 
+--------------------------------------------------------------+---------+ 
|                                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| On demand or within one year        | 18,662                 | 27,574  | 
+-------------------------------------+------------------------+---------+ 
| In one to two years                 | 16,581                 | 32,102  | 
+-------------------------------------+------------------------+---------+ 
| In more than two years but less     | 8,140                  | -       | 
| than five years                     |                        |         | 
+-------------------------------------+------------------------+---------+ 
| Less: interest due                  | (2,114)                | (1,504) | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
|                                     | 41,269                 | 58,172  | 
+-------------------------------------+------------------------+---------+ 
|                                     | _______                | _______ | 
+-------------------------------------+------------------------+---------+ 
There is no material difference between the book value and current value of 
these borrowings. 
 
17        Financial Instruments 
 
Categories of financial instruments 
 
+------------------------------------------------------+---------+---------+ 
| Financial assets                                     |    Loans and      | 
|                                                      |    Receivables    | 
+------------------------------------------------------+-------------------+ 
|                                                      |    2010 |    2009 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | GBP'000 | GBP'000 | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
| Current financial assets                             |         |         | 
+------------------------------------------------------+---------+---------+ 
| Trade and other receivables (Note 14)                |  29,156 |  38,327 | 
+------------------------------------------------------+---------+---------+ 
| Net cash and cash equivalents (Note 24)              |  86,128 | 139,614 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
|                                                      | 115,284 | 177,941 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
| Financial Liabilities                                |    Financial      | 
|                                                      |    liabilities    | 
+------------------------------------------------------+-------------------+ 
|                                                      |    measured at    | 
+------------------------------------------------------+-------------------+ 
|                                                      |  amortised cost   | 
+------------------------------------------------------+-------------------+ 
|                                                      |    2010 |    2009 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | GBP'000 | GBP'000 | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
| Current financial liabilities                        |         |         | 
+------------------------------------------------------+---------+---------+ 
| Trade and other payables (Note 15)                   | 258,203 | 349,182 | 
+------------------------------------------------------+---------+---------+ 
| Loans and borrowings (Note 16)                       |  17,361 |  26,325 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
| Total current financial liabilities                  | 275,564 | 375,507 | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
| Non-current financial liabilities                    |         |         | 
+------------------------------------------------------+---------+---------+ 
| Loans and borrowings (Note 16)                       |  23,908 |  31,847 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
| Total non-current financial liabilities              |  23,908 |  31,847 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
| Total financial liabilities                          | 299,472 | 407,354 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
The directors consider that the carrying amounts of financial assets and 
financial liabilities recorded at amortised cost in the financial statements 
approximate their fair values. 
 
The maximum exposure to credit risk at the reporting date is represented by the 
carrying value of the financial assets in the balance sheet. 
 
17        Financial Instruments (continued) 
 
The directors review any requirement for interest rate hedging during the year 
dependent upon the level of borrowings. 
 
(a)     Interest rate and currency of borrowings 
 
The currency and interest rate exposure of the Group's borrowings is shown 
below: 
 
+----------------------------+---------------------------------+----------+ 
|                            |                            2010 |     2009 | 
+----------------------------+---------------------------------+----------+ 
|                            |                         GBP'000 |  GBP'000 | 
+----------------------------+---------------------------------+----------+ 
|                            |                                 |          | 
+----------------------------+---------------------------------+----------+ 
| Floating rate Euro         |                           1,128 |    2,131 | 
| borrowings                 |                                 |          | 
+----------------------------+---------------------------------+----------+ 
| Floating rate Sterling     |                          40,141 |   56,041 | 
| borrowings                 |                                 |          | 
+----------------------------+---------------------------------+----------+ 
|                            |                         _______ |  _______ | 
+----------------------------+---------------------------------+----------+ 
|                            |                                 |          | 
+----------------------------+---------------------------------+----------+ 
|                            |                          41,269 |   58,172 | 
+----------------------------+---------------------------------+----------+ 
|                            |                         _______ |  _______ | 
+----------------------------+---------------------------------+----------+ 
 
The floating rate borrowings comprise bank borrowings and finance leases bearing 
interest rates based upon LIBOR and EURIBOR. 
 
The Group holds a Revolving Credit Facility (RCF) of GBP125 million to be used 
for general corporate and working capital purposes.  As at 31 January 2010 an 
amount of EURnil (2009: EURnil) was drawn down for use in Spain.  The interest rate 
on the RCF is based on LIBOR and EURIBOR. 
 
The floating rate sterling borrowings comprise a GBP41.7 million Term Loan taken 
out in order to refinance the existing debt at GAME.  The interest rate on the 
loan is based on LIBOR.   The second repayment is due in July 2010 and four 
further instalments are due. 
 
The terms of the loan facility indicates a fixed charge over the freehold 
property and a floating charge over assets. 
 
(b)    Interest rate and currency of cash balances 
 
The currency and interest rate exposure of the Group's floating rate cash 
balances is shown below: 
 
+------------------------------------------------------+---------+---------+ 
|                                                      |    2010 |    2009 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | GBP'000 | GBP'000 | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
| Sterling                                             |  45,500 | 109,254 | 
+------------------------------------------------------+---------+---------+ 
| Euro                                                 |  26,783 |  21,765 | 
+------------------------------------------------------+---------+---------+ 
| Swedish Krona                                        |   4,473 |   3,377 | 
+------------------------------------------------------+---------+---------+ 
| Danish Krone                                         |     229 |     624 | 
+------------------------------------------------------+---------+---------+ 
| Norwegian Krone                                      |     806 |   1,115 | 
+------------------------------------------------------+---------+---------+ 
| Australian Dollar                                    |   7,447 |   3,157 | 
+------------------------------------------------------+---------+---------+ 
| Czech Koruna                                         |     890 |     322 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
|                                                      |         |         | 
+------------------------------------------------------+---------+---------+ 
|                                                      |  86,128 | 139,614 | 
+------------------------------------------------------+---------+---------+ 
|                                                      | _______ | _______ | 
+------------------------------------------------------+---------+---------+ 
 
The floating rate assets comprise bank accounts bearing interest rates based 
upon LIBOR and EURIBOR.  There are no fixed rate financial assets. 
 
(c)   Sensitivity analysis 
 
The sensitivity analyses below are based on a change in an assumption while 
holding all other assumptions constant.  In practice this is unlikely to occur 
and changes in some of the assumptions may be correlated, for example, a change 
in interest rate and a change in foreign currency interest rates.  The 
sensitivity analysis prepared by management for foreign currency risk and 
interest rate risk illustrates how changes in the fair value or future cash 
flows of a financial instrument will fluctuate because of changes in foreign 
exchange rates. 
 
At 31 January 2010, if interest rates on the floating rate borrowings 
denominated in sterling had been 100 basis points higher with all other 
variables held constant, profit after tax for the period would be GBP1,131,051 
lower (2009: GBP1,137,427 lower). 
 
At 31 January 2010, if interest rates on the floating rate borrowings 
denominated in euros had been 100 basis points higher with all other variables 
held constant, profit after tax for the period would be GBP271,576 lower (2009: 
GBP145,682 lower). 
 
The directors consider that 100 basis points is the maximum likely change to 
sterling and euro interest rates over the next year, being the period up to the 
next point at which the Group expects to make these disclosures. 
 
The tables in (a) and (b) above present financial liabilities and assets 
denominated in foreign currencies held by the group in 2010 and 2009.  If the 
euro weakened or strengthened by 10% against sterling, with all other variables 
held constant, profit after tax and equity would reduce by GBP331,991 (2009: 
reduce by GBP850,255). 
 
(d)       Fair value of borrowings and financial assets 
 
Set out below is an analysis of all the Group's borrowings and financial assets 
by category.  The fair value of floating rate borrowings is the amortised cost 
because the interest rate payments are based on market value. 
 
+--------------------------------------+------------------------+----------+ 
|                                      |                   2010 |     2009 | 
+--------------------------------------+------------------------+----------+ 
|                                      |                GBP'000 |  GBP'000 | 
+--------------------------------------+------------------------+----------+ 
|                                      |                        |          | 
+--------------------------------------+------------------------+----------+ 
| Trade and other receivables          |                 29,156 |   38,327 | 
+--------------------------------------+------------------------+----------+ 
| Net cash and cash equivalents        |                 86,128 |  139,614 | 
+--------------------------------------+------------------------+----------+ 
| Current portion of long term debt    |               (17,361) | (26,325) | 
+--------------------------------------+------------------------+----------+ 
| Non current portion of long-term     |               (23,908) | (31,847) | 
| debt                                 |                        |          | 
+--------------------------------------+------------------------+----------+ 
|                                      |                _______ |  _______ | 
+--------------------------------------+------------------------+----------+ 
The Directors believe that as they are short term, the fair values for all 
items, other than long term debt, equate to their book value. 
 
The fair values of both current and non-current bank borrowings are based on 
cash flows discounted using rates based on the applicable market rate. The 
discount rate applied were within the range 3% to 4% (2009: 2% to 3%). 
 
 
 
(e)     The Group had no material monetary assets or liabilities that are not 
denominated in the functional currency of the operating unit involved. 
(f)      As at 30 March 2010, the Group had undrawn working capital facilities 
available to it of GBP54.8 million (2009: GBP32.0 million).  There are no 
significant conditions attached to these facilities. 
 
(g)    The Group has entered into standby letters of credit to the value of 
GBP2,029,205 (2009: GBPNIL).  In this respect, the Group treats these letters of 
credit as a contingent liability until such time as it becomes probable that the 
Group will be required to make a payment under the terms of the letters. 
 
Capital risk management 
 
The capital structure of the Group consists of debt, which includes the 
borrowings disclosed in note 16, cash and cash equivalents and equity 
attributable to equity holders of the parent, comprising issued capital, 
reserves and retained earnings as disclosed in the statement of changes in 
equity. 
 
Gearing ratio 
 
It is the Group's policy to maintain its gearing ratio within the range of 
0-100% (2009: 0-100%). The Group's gearing ratio at the balance sheet date is 
shown below: 
 
 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                  2010 |        2009 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |               GBP'000 |     GBP'000 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                       |             | 
+---------------------------------------+-----------------------+-------------+ 
| Debt (i)                              |                41,269 |      58,172 | 
+---------------------------------------+-----------------------+-------------+ 
| Trade and other payables              |               258,203 |     349,182 | 
+---------------------------------------+-----------------------+-------------+ 
| Net cash and cash equivalents         |              (86,128) |   (139,614) | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |               _______ |     _______ | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                       |             | 
+---------------------------------------+-----------------------+-------------+ 
| Net debt                              |               213,344 |     267,740 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |               _______ |     _______ | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                       |             | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                  2010 |        2009 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |               GBP'000 |     GBP'000 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                       |             | 
+---------------------------------------+-----------------------+-------------+ 
| Equity (ii)                           |               331,555 |     286,301 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |               _______ |     _______ | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |                       |             | 
+---------------------------------------+-----------------------+-------------+ 
| Capital and net debt                  |               544,899 |     554,041 | 
+---------------------------------------+-----------------------+-------------+ 
|                                       |               _______ |     _______ | 
+---------------------------------------+-----------------------+-------------+ 
| Gearing ratio                         |                   39% |         48% | 
+---------------------------------------+-----------------------+-------------+ 
 
(i)  Debt is defined as current and non-current portion of long term debt, as 
detailed in note 16. 
(ii) Equity includes all capital and reserves of the Group. 
 
 
18        Deferred taxation 
 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |              2010 |              2009 | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |           GBP'000 |           GBP'000 | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |                   |                   | 
+-------------------------------------------+-------------------+-------------------+ 
| Accelerated capital allowances            |             (470) |                68 | 
+-------------------------------------------+-------------------+-------------------+ 
| Tax losses carried forward                |             3,113 |             1,596 | 
+-------------------------------------------+-------------------+-------------------+ 
| Share options                             |             1,399 |             2,123 | 
+-------------------------------------------+-------------------+-------------------+ 
| Other temporary and deductible            |             (428) |               217 | 
| differences                               |                   |                   | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |           _______ |           _______ | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |                   |                   | 
+-------------------------------------------+-------------------+-------------------+ 
| Deferred tax asset                        |             3,614 |             4,004 | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |           _______ |           _______ | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |                   |                   | 
+-------------------------------------------+-------------------+-------------------+ 
| At 1 February 2009                        |             4,004 |           (1,120) | 
+-------------------------------------------+-------------------+-------------------+ 
| Acquisition of subsidiary                 |                 - |              (46) | 
+-------------------------------------------+-------------------+-------------------+ 
| Deferred tax charge in the income         |               690 |             5,612 | 
| statement for the year (note 8)           |                   |                   | 
+-------------------------------------------+-------------------+-------------------+ 
| Deferred tax taken to equity              |           (1,078) |             (442) | 
| Other items                               |               (2) |                 - | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |           _______ |           _______ | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |                   |                   | 
+-------------------------------------------+-------------------+-------------------+ 
| At 31 January 2010                        |             3,614 |             4,004 | 
+-------------------------------------------+-------------------+-------------------+ 
|                                           |           _______ |           _______ | 
+-------------------------------------------+-------------------+-------------------+ 
 
19    Leasehold property incentives 
 
+--------------------------------------------+-----------------+---------------+ 
| Rent free periods and reverse premiums     |            2010 |          2009 | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |         GBP'000 |       GBP'000 | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
| At 1 February                              |           9,232 |         7,260 | 
+--------------------------------------------+-----------------+---------------+ 
| Rent free periods and reverse premiums     |           3,311 |         3,240 | 
| received during the year                   |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
| Released to profit and loss account        |         (1,154) |       (1,268) | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |         _______ |       _______ | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
| At 31 January                              |          11,389 |         9,232 | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |         _______ |       _______ | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
| Due within one year                        |           1,341 |           904 | 
+--------------------------------------------+-----------------+---------------+ 
| Due greater than one year                  |          10,048 |         8,328 | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |         _______ |       _______ | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
| At 31 January                              |          11,389 |         9,232 | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |         _______ |       _______ | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
|                                            |                 |               | 
+--------------------------------------------+-----------------+---------------+ 
 
20    Called up share capital 
 
+--------------------------+---------+-------------------------+----------+-------------+ 
|                          |                 2010              |              2009      | 
+--------------------------+-----------------------------------+------------------------+ 
|                          | GBP'000 |                  Number |  GBP'000 |      Number | 
+--------------------------+---------+-------------------------+----------+-------------+ 
|                          |         |                         |          |             | 
+--------------------------+---------+-------------------------+----------+-------------+ 
| Authorised               |         |                         |          |             | 
+--------------------------+---------+-------------------------+----------+-------------+ 
| Ordinary shares of 5p    |  24,000 |             480,000,000 |   24,000 | 480,000,000 | 
+--------------------------+---------+-------------------------+----------+-------------+ 
|                          | _______ |               _________ |  _______ |  __________ | 
+--------------------------+---------+-------------------------+----------+-------------+ 
|                          |         |                         |          |             | 
+--------------------------+---------+-------------------------+----------+-------------+ 
| Allotted, called up and  |         |                         |          |             | 
| fully paid               |         |                         |          |             | 
+--------------------------+---------+-------------------------+----------+-------------+ 
| Ordinary shares of 5p    |  17,333 |             346,659,167 |   17,316 | 346,323,657 | 
+--------------------------+---------+-------------------------+----------+-------------+ 
|                          | _______ |               _________ |  _______ |  __________ | 
+--------------------------+---------+-------------------------+----------+-------------+ 
 
a)     Shares issued 
 
During the year, 335,510 (2009: 3,479,091) shares were issued to employees 
exercising share options granted under various option schemes.  The total 
consideration received on the exercise of these options was GBP216,799 (2009: 
GBP1,740,436). 
Between the year end and 1 April 2010, no shares have been exercised. 
 
b)     Shares purchased 
 
During the year no shares (2009: 500,000) were repurchased for cancellation by 
the Company at a cost of GBPnil (2009: GBP1,240,950). 
c)     Trust shares 
During the year 1,450,000 shares (2009: 1,800,000 shares) were purchased at a 
cost of GBP1,893,495 (2009: GBP3,828,470).  These shares are to be used wholly 
and exclusively to pay LTIP awards when they become due for payment. 
Trust shares comprise 2,368,001 (2009: 3,129,834) 5p ordinary shares.  The 
market value of these shares at 31 January 2010 is GBP2,178,561 (2009: 
GBP4,491,312). 
 
21    Share premium account 
 
+----------------------------------------------+---------------+---------+ 
|                                              | 2010          | 2009    | 
+----------------------------------------------+---------------+---------+ 
|                                              | GBP'000       | GBP'000 | 
+----------------------------------------------+---------------+---------+ 
|                                              |               |         | 
+----------------------------------------------+---------------+---------+ 
| Amount subscribed for share capital in       |               |         | 
| excess of nominal value.                     |               |         | 
+----------------------------------------------+---------------+---------+ 
|                                              |               |         | 
+----------------------------------------------+---------------+---------+ 
| At 1 February                                | 46,462        | 44,848  | 
+----------------------------------------------+---------------+---------+ 
| Arising on issue of shares during the year   | 200           | 1,614   | 
| (net of expenses)                            |               |         | 
+----------------------------------------------+---------------+---------+ 
|                                              |               |         | 
|                                              | _______       | _______ | 
+----------------------------------------------+---------------+---------+ 
|                                              |               |         | 
+----------------------------------------------+---------------+---------+ 
| At 31 January                                | 46,662        | 46,462  | 
+----------------------------------------------+---------------+---------+ 
|                                              | _______       | _______ | 
+----------------------------------------------+---------------+---------+ 
 
 
22    Reserves 
 
 
Share Capital - the amount subscribed for share capital at nominal value. 
 
Share Premium - the amount subscribed for share capital in excess of nominal 
value. 
 
Capital Redemption Reserve - relates to the capital redemption reserve; amounts 
transferred from share capital on redemption of issued shares. 
 
Shares held in Trust - relates to shares held in trust, being the weighted 
average cost of own shares held in treasury and by the ESOP Trust, the Employee 
Benefit Trust was established in January 2002 to provide for the future 
obligations of the Company for share awards under the Performance Share Plan and 
other share based plans. Under the scheme the trustee, BDO Guernsey Trustees 
Limited, purchases the Company's ordinary shares in the open market. 
 
Merger Reserve - relates to the merger reserve which holds the share premium 
arising on the share for share exchange on acquisition of Game Plc. 
 
Retained Earnings - relates to retained earnings, being the cumulative net gains 
and losses recognised in the consolidated income statements. 
 
Foreign Exchange Reserve - relates to the foreign exchange reserve, which holds 
gains/losses arising on re-translating the net assets of overseas operations 
into sterling since 1 February 2004. 
 
 The cumulative amount of goodwill resulting from acquisitions in previous years 
prior to the adoption of FRS10 (Goodwill and intangible assets) which has been 
eliminated against Group reserves, net of goodwill attributable to disposals 
before 31 January 2010, is GBP9,639,000 (2009: GBP9,639,000). 
 
23    Acquisitions 
 
Current year acquisitions 
 
During the period there were no acquisitions. 
 
Prior year acquisitions 
 
On 21 August 2008, the Group acquired 100% of the share capital of the Czech pc 
and video games retailer JRC Czech a.s.  On acquisition, JRC Czech a.s. owned 19 
specialist pc and video games stores located in the principal cities in the 
Czech market and transactional eCommerce site www.jrc.cz. 
 
On 2 July 2008 ABC Games International S.A., a subsidiary of GAME Group plc, 
acquired five French franchises for a total consideration of GBP2.2 million, 
reflecting cash of GBP0.6 million and other working capital.  In addition, on 21 
August 2008, a further franchise was acquired for an initial consideration of 
GBP0.7 million. 
 
During the prior period the trade and assets of four Spanish franchises were 
acquired by Engine Tecnology Systems SL, a subsidiary of GAME Group plc, for a 
total consideration of GBP0.8 million. 
 
 
+--------------------------+------------+------------+----------+---------+ 
|                          |     French |    Spanish |          |         | 
+--------------------------+------------+------------+----------+---------+ 
|                          | franchises | franchises |      JRC |   Total | 
+--------------------------+------------+------------+----------+---------+ 
|                          |       Fair |       Fair |     Fair |    Fair | 
|                          |      value |      value |    value |   value | 
+--------------------------+------------+------------+----------+---------+ 
|                          |    GBP'000 |    GBP'000 |  GBP'000 | GBP'000 | 
+--------------------------+------------+------------+----------+---------+ 
|                          |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| Property, plant and      |        263 |         18 |      216 |     497 | 
| equipment                |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| Inventories              |        262 |        390 |      855 |   1,507 | 
+--------------------------+------------+------------+----------+---------+ 
| Trade and other          |          - |          - |      163 |     163 | 
| receivables              |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| Long-term debtors        |          - |          - |       88 |      88 | 
+--------------------------+------------+------------+----------+---------+ 
| Trade and other payables |      (221) |      (331) |  (1,314) | (1,866) | 
+--------------------------+------------+------------+----------+---------+ 
| Cash and cash            |        684 |          - |    (210) |     474 | 
| equivalents              |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| Intangible fixed assets  |      1,882 |        700 |    3,651 |   6,233 | 
| - goodwill               |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| Intangible fixed assets  |          - |          - |      182 |     182 | 
| - brand                  |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
|                          |    _______ |    _______ |  _______ | _______ | 
+--------------------------+------------+------------+----------+---------+ 
| Total purchase price     |      2,870 |        777 |    3,631 |   7,278 | 
+--------------------------+------------+------------+----------+---------+ 
|                          |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| Cash and cash            |      (684) |          - |      210 |   (474) | 
| equivalents              |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
|                          |    _______ |    _______ |  _______ | _______ | 
+--------------------------+------------+------------+----------+---------+ 
| Cash flows on            |            |            |          |         | 
| acquisition net          |            |            |          |         | 
+--------------------------+------------+------------+----------+---------+ 
| of cash acquired         |      2,186 |        777 |    3,841 |   6,804 | 
+--------------------------+------------+------------+----------+---------+ 
|                          |     ______ |    _______ |  _______ | _______ | 
+--------------------------+------------+------------+----------+---------+ 
 
 
 
From the date of acquisition JRC added GBP4.5 million to turnover and GBP0.5 
million to operating profit.  If the acquisition had been completed on the first 
day of the financial year, Group revenues for the year would have been increased 
by GBP4.1million and the Group profit attributable to equity holders of the 
parent would have been decreased by GBP13,000. 
 
From the date of acquisition the French franchises added GBP2.3 million to 
turnover and GBP338,000 to operating profit.    From the date of acquisition the 
Spanish franchises added GBP1.5 million to turnover and GBP160,000 to operating 
profit.    If these acquisitions had been completed on the first day of the 
financial year, it is not anticipated that the operating profit would have been 
materially different.  No fair value adjustments were required on these 
acquisitions. 
 
24   Analysis of net funds 
 
+-------------------------------------+------------------+--------------+ 
|                                     |             2010 |         2009 | 
+-------------------------------------+------------------+--------------+ 
|                                     |          GBP'000 |      GBP'000 | 
+-------------------------------------+------------------+--------------+ 
|                                     |                  |              | 
+-------------------------------------+------------------+--------------+ 
| Cash and cash equivalents           |           86,128 |      139,614 | 
+-------------------------------------+------------------+--------------+ 
|                                     |          _______ |      _______ | 
+-------------------------------------+------------------+--------------+ 
|                                     |                  |              | 
+-------------------------------------+------------------+--------------+ 
| Net cash and cash equivalents       |           86,128 |      139,614 | 
+-------------------------------------+------------------+--------------+ 
|                                     |                  |              | 
+-------------------------------------+------------------+--------------+ 
| Current portion of long term        |         (17,361) |     (26,325) | 
| borrowings                          |                  |              | 
+-------------------------------------+------------------+--------------+ 
|                                     |                  |              | 
+-------------------------------------+------------------+--------------+ 
| Long term borrowings                |         (23,908) |     (31,847) | 
+-------------------------------------+------------------+--------------+ 
|                                     |          _______ |      _______ | 
+-------------------------------------+------------------+--------------+ 
|                                     |                  |              | 
+-------------------------------------+------------------+--------------+ 
| Net funds                           |           44,859 |       81,442 | 
+-------------------------------------+------------------+--------------+ 
|                                     |          _______ |      _______ | 
+-------------------------------------+------------------+--------------+ 
 
 During the year, the Group did not enter into any new finance lease 
arrangements in respect of assets (2009: new finance lease arrangements totalled 
GBP443,270). 
 
25    Operating lease commitments 
 
The Group leases certain land and buildings on short term leases.  The rents 
payable under these leases are subject to re-negotiation at various intervals 
specified in the leases.  At the balance sheet date, the Group has outstanding 
commitments for future minimum lease payments under non-cancellable operating 
leases, which fall due as follows: 
 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |    Motor |      Land |    Motor |    Land & | 
|                                     |          |         & |          |           | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     | vehicles | buildings | vehicles | buildings | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |     2010 |      2010 |     2009 |      2009 | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |  GBP'000 |   GBP'000 |  GBP'000 |   GBP'000 | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |          |           |          |           | 
+-------------------------------------+----------+-----------+----------+-----------+ 
| The total future minimum lease      |          |           |          |           | 
| payments are due                    |          |           |          |           | 
+-------------------------------------+----------+-----------+----------+-----------+ 
| as follows:                         |          |           |          |           | 
+-------------------------------------+----------+-----------+----------+-----------+ 
| Not later than one year             |       91 |     4,093 |       88 |     1,495 | 
+-------------------------------------+----------+-----------+----------+-----------+ 
| Later than one year but not later   |      795 |   110,805 |      980 |    83,507 | 
| than five years                     |          |           |          |           | 
+-------------------------------------+----------+-----------+----------+-----------+ 
| Later than five years               |        - |   326,950 |       95 |   384,509 | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |  _______ |   _______ |  _______ |   _______ | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |          |           |          |           | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |      886 |   441,848 |    1,163 |   469,511 | 
+-------------------------------------+----------+-----------+----------+-----------+ 
|                                     |  _______ |   _______ |  _______ |   _______ | 
+-------------------------------------+----------+-----------+----------+-----------+ 
 
The average remaining term on operating leases over land and buildings is 5 
years. 
 
The operating leases over land and buildings in International operations have 
lengths of term for a maximum period of 9 years 
 
 
26    Related Party Transactions 
 
There were no related party transactions within the year or prior year. 
 
27   Risks 
 
Global Economic Conditions 
 
There is a high degree of uncertainty in the global economy, with issues around 
government and bank liquidity, business failures, and rising unemployment rates. 
 We recognise that all of these factors may have an impact on our customers' 
willingness or ability to spend. 
 
Our trading performance to date suggests that compared to some sectors of 
retailing we are not being as significantly impacted by these wider economic 
issues.  We will continue to put forward compelling product offers to meet the 
more value conscious demands of our consumers. 
 
Technology 
 
As with music and DVD entertainment, the opportunity exists for pc and video 
games to be distributed digitally via the internet.  Pc games which tend to have 
smaller file sizes are available from a number of websites whereas video games 
digital content is offered in a limited way via official format channels, e.g. 
Microsoft's Xbox Live service. 
 
As broadband technology improves there is a risk that more gamers start playing 
their games online.  This will reduce the number of people buying boxed product 
from retailers such as ourselves. 
 
Given the ever increasing size of pc and video games (up to 50Gb), the existing 
broadband infrastructure in all of the countries in which we operate is not 
currently sufficient to allow total online play.  Additionally, we have 
recognised the increasing prominence of eCommerce and digital downloading and we 
have invested in state-of-the-art eCommerce websites. 
 
Competition 
 
The pc and video games market has become an increasingly attractive proposition 
for retailers.  We have seen new entrants to the market place, including 
specialists, existing generalists and supermarkets and online players. 
 
We believe that the specialist has all of the attributes to succeed in the pc 
and video games market place.  We measure our stores' performance against 
specific KPIs to ensure our proposition is always appealing and relevant to 
consumers. 
 
Seasonality 
 
The Group's business is seasonal with the key trading period being the Christmas 
season.  Turnover, operating profit and cash flow may be adversely impacted by 
variations in demand during this period. 
 
The Group works closely with suppliers to secure stock and implement high 
profile preorder campaigns in advance of all major releases.  The Group also 
undertakes extensive marketing campaigns to drive consumer awareness, and flexes 
headcount in store to maximise the sales potential. 
 
Reputation 
 
As a specialist retailer our customers demand that we stock the broadest range 
of product.  This means that we deal with a variety of video games, for example 
age restricted products.  Mis-selling such titles is illegal. 
To mitigate any issues that may arise through the mis-selling of these games we 
employ the very highest levels of training throughout our organisation. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 FR KMGZDFGVGGZZ 
 

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