| Company Name: | Kellogg Company | | Ticker Symbol: | K | | | WWW Address: | www.kelloggcompany.com | | CEO: | A.D. David Mackay | | No. of Employees: | 32,400 | | Common Issue Type: | CS | | Business Description: | The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.
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| | | Industry Information: | FOOD & BEVERAGE - Processed & Packaged Goods [more like this] |
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| Price | Day Change | Bid | Ask | Open | High | Low | Volume | | 53.5901 |  -0.3199 | 53.59 | 53.6 | 54.05 | 54.00 | 53.49 | 667726 |
| Market Cap (mil) | Shares Outstanding (mil) | Beta | EPS | DPS | P/E | Yield | 52-Wks-Range |
| 20,332.1 | 379.4 | 0.50 | 2.99 | 1.61 | 17.0 | 2.8 | 54.00 - 35.64 |
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| KEY FIGURES (Latest Twelve Months - LTM) | | Yesterday's Close | 53.91 | $ | | PE Ratio - LTM | 17.0 | |
| Market Capitalisation | 20,454.8 | mil |
| Latest Shares Outstanding | 379.4 | mil |
| Earnings pS (EPS) | 2.99 | $ |
| Dividend pS (DPS) | 1.61 | ¢ |
| Dividend Yield | 2.8 | % |
| Dividend Payout Ratio | 54 | % |
| Revenue per Employee | 395,741 | $ |
| Effective Tax Rate | 29.7 | % |
| Float | 381.4 | mil |
| Float as % of Shares Outstanding | 99.6 | % |
| Foreign Sales | 4,365 | mil |
| Domestic Sales | 8,457 | mil |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 26.20 | % |
| Research & Devlopment (R&D) as % of Revenue | 0.00 | % |
| Gross Profit Margin | 45.1 | % |
| EBITDA Margin | 18.9 | % |
| Pre-Tax Profit Margin | 11.3 | % |
| Assets Turnover | 1.1 | % |
| Return on Assets (ROA) | 10.5 | % |
| Return on Equity (ROE) | 59.8 | % |
| Return on Capital Invested (ROCI) | 17.7 | % |
| Current Ratio | 1.1 | |
| Leverage Ratio (Assets/Equity) | 5.7 | |
| Interest Cover | 6.2 | |
| Total Debt/Equity (Gearing Ratio) | 2.61 | |
| LT Debt/Total Capital | 70.0 | % |
| Working Capital pS | 0.43 | $ |
| Cash pS | 1.39 | $ |
| Book-Value pS | 5.34 | $ |
| Tangible Book-Value pS | -8.11 | $ |
| Cash Flow pS | 4.21 | $ |
| Free Cash Flow pS | 0.94 | $ |
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| KEY FIGURES (LTM): Price info |
| Price/Book Ratio | 10.09 | |
| Price/Tangible Book Ratio | -6.65 | |
| Price/Cash Flow | 12.8 | |
| Price/Free Cash Flow | 57.3 | |
| P/E as % of Industry Group | 72.0 | % |
| P/E as % of Sector Segment | 85.0 | % |
| | | Balance Sheet (at a glance) in Millions |
| | | | | | DIVIDEND INFO | | Dividend Declared Date | 10/25/2009 |
| Dividend Ex-Date | 11/29/2009 |
| Dividend Record Date | 12/01/2009 |
| Dividend Pay Date | 12/14/2009 |
| Dividend Amount | 375 |
| Type of Payment | Cash Payment |
| Dividend Rate | 1.50 |
| Current Dividend Yield | 2.8 |
| 5-Y Average Dividend Yield | 2.5 |
| Payout Ratio | 54.0 |
| 5-Y Average Payout Ratio | 47.0 |
|  | | Share price performance previous 3 years |
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 | | | Share price performance intraday |
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| PRICE/VOLUME | High | Low | Close | % Price Chg | % Price Chg vs. Mkt. | Avg. Daily Vol | Total Vol |
| 1 Week | - | - | - | 1.5 | 100 | 15,706 | 31,621 |
| 4 Weeks | 54.00 | 50.82 | 51.54 | 4.6 | 98 | 17,660 | 300,212 |
| 13 Weeks | 54.00 | 46.26 | 46.52 | 15.9 | 108 | 18,038 | 1,100,293 |
| 26 Weeks | 54.00 | 43.17 | 43.25 | 24.6 | 104 | 20,017 | 2,502,130 |
| 52 Weeks | 54.00 | 35.64 | 43.43 | 24.1 | 101 | 23,347 | 5,813,336 |
| YTD | 54.00 | 35.64 | - | 22.9 | 100 | 23,120 | 5,248,225 |
| Moving Average | 5-Days | 10-Days | 10-Weeks | 30-Weeks | 200-Days | Beta (60-Mnth) | Beta (36-Mnth) |
| 53.44 | 53.31 | 50.89 | 47.57 | 45.08 | 0.50 | 0.53 |
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| GROWTH RATES | 5-Year
Growh | R² of 5-Year Growth | 3-Year
Growth |
| Revenue | 6.28 | 95.7 | 5.40 |
| Income | 7.96 | 98.5 | 7.50 |
| Dividend | 8.52 | 78.4 | 9.51 |
| Capital Spending | 23.48 | NA | 18.14 |
| R&D | 0.00 | NA | 0.00 |
| Normalized Inc. | 7.82 | NA | 7.23 |
| | | CHANGES | YTD vs.
Last YTD | Curr Qtr vs.
Qtr 1-Yr ago | Annual vs.
Last Annual |
| Revenue % | -2.2 | -0.3 | 8.9 |
| Earnings % | 6.9 | 5.6 | 4.1 |
| EPS % | 7.6 | 5.6 | 8.3 |
| EPS $ | 0.19 | 0.05 | 0.23 |
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| SOLVENCY RATIOS | | SHORT-TERM SOLVENCY RATIOS (LIQUIDITY) |
| Net Working Capital Ratio | -9.42 |
| Current Ratio | 0.7 |
| Quick Ratio (Acid Test) | 0.4 |
| Liquidity Ratio (Cash) | 0.07 |
| Receivables Turnover | 11.8 |
| Average Collection Period | 31 |
| Working Capital/Equity | -71.2 |
| Working Capital pS | -2.70 |
| Cash-Flow pS | 3.99 |
| Free Cash-Flow pS | 0.26 |
| FINANCIAL STRUCTURE RATIOS |
| Altman's Z-Score Ratio | 3.17 |
| Financial Leverage Ratio (Assets/Equity) | 7.6 |
| Debt Ratio | 86.8 |
| Total Debt/Equity (Gearing Ratio) | 3.77 |
| LT Debt/Equity | 2.81 |
| LT Debt/Capital Invested | 107.8 |
| LT Debt/Total Liabilities | 42.8 |
| Interest Cover | 6.3 |
| Interest/Capital Invested | 4.17 |
| | | | VALUATION RATIOS | | MULTIPLES |
| PQ Ratio | 46.19 |
| Tobin's Q Ratio | 1.87 |
| Current P/E Ratio - LTM | 17.00 |
| Enterprise Value (EV)/EBITDA | 12.76 |
| Enterprise Value (EV)/Free Cash Flow | 336.96 |
| Dividend Yield | 2.8 |
| Price/Tangible Book Ratio - LTM | -6.65 |
| Price/Book Ratio - LTM | 10.09 |
| Price/Cash Flow Ratio | 12.8 |
| Price/Free Cash Flow Ratio - LTM | 57.3 |
| Price/Sales Ratio | 1.62 |
| P/E Ratio (1 month ago) - LTM | 15.8 |
| P/E Ratio (26 weeks ago) - LTM | 14.3 |
| P/E Ratio (52 weeks ago) - LTM | 14.6 |
| 5-Y High P/E Ratio | 22.7 |
| 5-Y Low P/E Ratio | 13.5 |
| 5-Y Average P/E Ratio | 18.6 |
| Current P/E Ratio as % of 5-Y Average P/E | 91 |
| P/E as % of Industry Group | 72.0 |
| P/E as % of Sector Segment | 85.0 |
| Current 12 Month Normalized P/E Ratio - LTM | 17.0 |
| PER SHARE FIGURES |
| LT Debt pS | 10.65 |
| Current Liabilities pS | 9.30 |
| Tangible Book Value pS - LTM | -8.11 |
| Book Value pS - LTM | 5.34 |
| Capital Invested pS | 14.54 |
| Cash pS - LTM | 1.39 |
| Cash Flow pS - LTM | 4.21 |
| Free Cash Flow pS - LTM | 0.94 |
| Earnings pS (EPS) | 2.99 |
| | | | OPERATING RATIOS | | PROFITABILITY RATIOS |
| Free Cash Flow Margin | 0.76 |
| Free Cash Flow Margin 5YEAR AVG | 3.48 |
| Net Profit Margin | 9.0 |
| Net Profit Margin - 5YEAR AVRG. | 9.3 |
| Equity Productivity | 8.85 |
| Return on Equity (ROE) | 79.3 |
| Return on Equity (ROE) - 5YEAR AVRG. | 48.4 |
| Capital Invested Productivity | 2.32 |
| Return on Capital Invested (ROCI) | 20.8 |
| Return on Capital Invested (ROCI) - 5YEAR AVRG. | 17.9 |
| Assets Productivity | 1.10 |
| Return on Assets (ROA) | 10.5 |
| Return on Assets (ROA) - 5YEAR AVRG. | 9.4 |
| Gross Profit Margin | 45.1 |
| Gross Profit Margin - 5YEAR AVRG. | 47.3 |
| EBITDA Margin - LTM | 18.9 |
| EBIT Margin - LTM | 13.5 |
| Pre-Tax Profit Margin | 12.7 |
| Pre-Tax Profit Margin - 5YEAR AVRG. | 13.5 |
| Effective Tax Rate | 29.7 |
| Effective Tax Rate - 5YEAR AVRG. | 31.2 |
| EFFICIENCY RATIOS |
| Cash Conversion Cycle | 78 |
| Revenue per Employee | 395,741 |
| Net Income per Employee | 35,432 |
| Average Collection Period | 32 |
| Receivables Turnover | 11.8 |
| Day's Inventory Turnover Ratio | 46 |
| Inventory Turnover | 7.8 |
| Inventory/Sales | 7.0 |
| Accounts Payble/Sales | 19.67 |
| Assets/Revenue | 0.91 |
| Net Working Capital Turnover | -12.44 |
| Fixed Assets Turnover | 1.52 |
| Total Assets Turnover | 1.1 |
| Revenue per $ Cash | 50.28 |
| Revenue per $ Plant | 4.37 |
| Revenue per $ Common Equity | 8.85 |
| Revenue per $ Capital Invested | 2.32 |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 26.6 |
| SG&A Expense as % of Revenue - 5YEAR AVRG. | 27.5 |
| Research & Devlopment (R&D) as % of Revenue | 0.0 |
| R&D Expense as % of Revenue - 5YEAR AVRG. | 0.0 |
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