| Company Name: | Harley-Davidson, Incorporated | | Ticker Symbol: | HOG | | | WWW Address: | www.harley-davidson.com | | CEO: | Keith E. Wandell | | No. of Employees: | 9,300 | | Common Issue Type: | CS | | Business Description: | The Company operates in two segments: the Motorcycles & Related Products segment and the Financial Services segment.
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| | | Industry Information: | AUTOMOTIVE - Recreational Vehicles [more like this] |
| | Price | Day Change | Bid | Ask | Open | High | Low | Volume | | 28.66 |  0.82 | 28.5 | 29.42 | 28.26 | 28.70 | 28.09 | 4242610 |
| Market Cap (mil) | Shares Outstanding (mil) | Beta | EPS | DPS | P/E | Yield | 52-Wks-Range |
| 6,717.9 | 234.4 | 2.25 | 2.79 | 1.29 | 27.8 | 1.4 | 29.08 - 7.99 |
| | KEY FIGURES (Latest Twelve Months - LTM) | | Yesterday's Close | 28.66 | $ | | PE Ratio - LTM | 27.8 | |
| Market Capitalisation | 6,719.1 | mil |
| Latest Shares Outstanding | 234.4 | mil |
| Earnings pS (EPS) | 2.79 | $ |
| Dividend pS (DPS) | 1.29 | ¢ |
| Dividend Yield | 1.4 | % |
| Dividend Payout Ratio | 46 | % |
| Revenue per Employee | 601,538 | $ |
| Effective Tax Rate | 36.7 | % |
| Float | 232.0 | mil |
| Float as % of Shares Outstanding | 98.9 | % |
| Foreign Sales | 1,750 | mil |
| Domestic Sales | 3,844 | mil |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 18.30 | % |
| Research & Devlopment (R&D) as % of Revenue | 0.00 | % |
| Gross Profit Margin | 39.5 | % |
| EBITDA Margin | 21.1 | % |
| Pre-Tax Profit Margin | 10.0 | % |
| Assets Turnover | 0.6 | % |
| Return on Assets (ROA) | 2.6 | % |
| Return on Equity (ROE) | 10.5 | % |
| Return on Capital Invested (ROCI) | 4.4 | % |
| Current Ratio | 1.4 | |
| Leverage Ratio (Assets/Equity) | 4.1 | |
| Interest Cover | 2.6 | |
| Total Debt/Equity (Gearing Ratio) | 2.26 | |
| LT Debt/Total Capital | 58.0 | % |
| Working Capital pS | 5.54 | $ |
| Cash pS | 6.50 | $ |
| Book-Value pS | 9.77 | $ |
| Tangible Book-Value pS | 9.34 | $ |
| Cash Flow pS | 2.20 | $ |
| Free Cash Flow pS | -1.14 | $ |
 |
| KEY FIGURES (LTM): Price info |
| Price/Book Ratio | 2.93 | |
| Price/Tangible Book Ratio | 3.07 | |
| Price/Cash Flow | 13.0 | |
| Price/Free Cash Flow | -25.1 | |
| P/E as % of Industry Group | 0.0 | % |
| P/E as % of Sector Segment | 89.0 | % |
| | | Balance Sheet (at a glance) in Millions |
| | | | | | DIVIDEND INFO | | Dividend Declared Date | 09/10/2009 |
| Dividend Ex-Date | 09/23/2009 |
| Dividend Record Date | 09/27/2009 |
| Dividend Pay Date | 10/07/2009 |
| Dividend Amount | 100 |
| Type of Payment | Cash Payment |
| Dividend Rate | 0.40 |
| Current Dividend Yield | 1.4 |
| 5-Y Average Dividend Yield | 2.7 |
| Payout Ratio | 46.0 |
| 5-Y Average Payout Ratio | 25.0 |
|  | | Share price performance previous 3 years |
|
 | | | Share price performance intraday |
|
 | | | | | PRICE/VOLUME | High | Low | Close | % Price Chg | % Price Chg vs. Mkt. | Avg. Daily Vol | Total Vol |
| 1 Week | - | - | - | 2.9 | 102 | 29,844 | 42,403 |
| 4 Weeks | 28.70 | 24.04 | 24.92 | 15.0 | 108 | 30,240 | 483,842 |
| 13 Weeks | 29.08 | 20.76 | 23.33 | 22.8 | 114 | 42,529 | 2,551,712 |
| 26 Weeks | 29.08 | 14.99 | 16.97 | 68.9 | 140 | 45,031 | 5,583,792 |
| 52 Weeks | 29.08 | 7.99 | 17.01 | 68.5 | 137 | 53,038 | 13,153,416 |
| YTD | 29.08 | 7.99 | - | 68.9 | 138 | 54,701 | 12,362,477 |
| Moving Average | 5-Days | 10-Days | 10-Weeks | 30-Weeks | 200-Days | Beta (60-Mnth) | Beta (36-Mnth) |
| 28.18 | 27.62 | 25.59 | 21.67 | 19.52 | 2.25 | 2.31 |
| | | | GROWTH RATES | 5-Year
Growh | R² of 5-Year Growth | 3-Year
Growth |
| Revenue | 0.49 | 1.2 | -5.59 |
| Income | -11.91 | 30.3 | -29.19 |
| Dividend | 17.73 | 50.3 | 0.18 |
| Capital Spending | 6.82 | NA | 17.39 |
| R&D | 0.00 | NA | 0.00 |
| Normalized Inc. | -7.00 | NA | -20.63 |
| | | CHANGES | YTD vs.
Last YTD | Curr Qtr vs.
Qtr 1-Yr ago | Annual vs.
Last Annual |
| Revenue % | -17.1 | -21.2 | -2.3 |
| Earnings % | -71.6 | -84.1 | -29.9 |
| EPS % | -71.4 | -84.5 | -25.4 |
| EPS $ | -1.75 | -0.60 | -0.95 |
| | | | SOLVENCY RATIOS | | SHORT-TERM SOLVENCY RATIOS (LIQUIDITY) |
| Net Working Capital Ratio | 35.44 |
| Current Ratio | 2.1 |
| Quick Ratio (Acid Test) | 1.8 |
| Liquidity Ratio (Cash) | 0.23 |
| Receivables Turnover | 1.7 |
| Average Collection Period | 212 |
| Working Capital/Equity | 131.1 |
| Working Capital pS | 11.88 |
| Cash-Flow pS | 3.84 |
| Free Cash-Flow pS | -5.63 |
| FINANCIAL STRUCTURE RATIOS |
| Altman's Z-Score Ratio | 2.50 |
| Financial Leverage Ratio (Assets/Equity) | 3.7 |
| Debt Ratio | 73.0 |
| Total Debt/Equity (Gearing Ratio) | 1.85 |
| LT Debt/Equity | 1.03 |
| LT Debt/Capital Invested | 72.4 |
| LT Debt/Total Liabilities | 38.1 |
| Interest Cover | 8.3 |
| Interest/Capital Invested | 2.70 |
| | | | VALUATION RATIOS | | MULTIPLES |
| PQ Ratio | 3.22 |
| Tobin's Q Ratio | 0.86 |
| Current P/E Ratio - LTM | 27.80 |
| Enterprise Value (EV)/EBITDA | 9.96 |
| Enterprise Value (EV)/Free Cash Flow | -8.91 |
| Dividend Yield | 1.4 |
| Price/Tangible Book Ratio - LTM | 3.07 |
| Price/Book Ratio - LTM | 2.93 |
| Price/Cash Flow Ratio | 13.0 |
| Price/Free Cash Flow Ratio - LTM | -25.1 |
| Price/Sales Ratio | 1.38 |
| P/E Ratio (1 month ago) - LTM | 26.9 |
| P/E Ratio (26 weeks ago) - LTM | 6.8 |
| P/E Ratio (52 weeks ago) - LTM | 5.3 |
| 5-Y High P/E Ratio | 21.3 |
| 5-Y Low P/E Ratio | 4.1 |
| 5-Y Average P/E Ratio | 14.4 |
| Current P/E Ratio as % of 5-Y Average P/E | 194 |
| P/E as % of Industry Group | 0.0 |
| P/E as % of Sector Segment | 89.0 |
| Current 12 Month Normalized P/E Ratio - LTM | 17.2 |
| PER SHARE FIGURES |
| LT Debt pS | 9.32 |
| Current Liabilities pS | 11.15 |
| Tangible Book Value pS - LTM | 9.34 |
| Book Value pS - LTM | 9.77 |
| Capital Invested pS | 18.31 |
| Cash pS - LTM | 6.50 |
| Cash Flow pS - LTM | 2.20 |
| Free Cash Flow pS - LTM | -1.14 |
| Earnings pS (EPS) | 2.79 |
| | | | OPERATING RATIOS | | PROFITABILITY RATIOS |
| Free Cash Flow Margin | -23.50 |
| Free Cash Flow Margin 5YEAR AVG | 2.14 |
| Net Profit Margin | 11.7 |
| Net Profit Margin - 5YEAR AVRG. | 16.1 |
| Equity Productivity | 2.64 |
| Return on Equity (ROE) | 30.9 |
| Return on Equity (ROE) - 5YEAR AVRG. | 33.1 |
| Capital Invested Productivity | 1.30 |
| Return on Capital Invested (ROCI) | 15.3 |
| Return on Capital Invested (ROCI) - 5YEAR AVRG. | 23.1 |
| Assets Productivity | 0.80 |
| Return on Assets (ROA) | 8.4 |
| Return on Assets (ROA) - 5YEAR AVRG. | 15.1 |
| Gross Profit Margin | 39.5 |
| Gross Profit Margin - 5YEAR AVRG. | 41.3 |
| EBITDA Margin - LTM | 21.1 |
| EBIT Margin - LTM | 16.2 |
| Pre-Tax Profit Margin | 18.5 |
| Pre-Tax Profit Margin - 5YEAR AVRG. | 25.0 |
| Effective Tax Rate | 36.7 |
| Effective Tax Rate - 5YEAR AVRG. | 35.8 |
| EFFICIENCY RATIOS |
| Cash Conversion Cycle | 304 |
| Revenue per Employee | 601,538 |
| Net Income per Employee | 70,400 |
| Average Collection Period | 265 |
| Receivables Turnover | 1.7 |
| Day's Inventory Turnover Ratio | 39 |
| Inventory Turnover | 9.1 |
| Inventory/Sales | 7.2 |
| Accounts Payble/Sales | 5.79 |
| Assets/Revenue | 1.25 |
| Net Working Capital Turnover | 2.02 |
| Fixed Assets Turnover | 2.28 |
| Total Assets Turnover | 0.8 |
| Revenue per $ Cash | 9.43 |
| Revenue per $ Plant | 5.11 |
| Revenue per $ Common Equity | 2.64 |
| Revenue per $ Capital Invested | 1.30 |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 17.6 |
| SG&A Expense as % of Revenue - 5YEAR AVRG. | 15.5 |
| Research & Devlopment (R&D) as % of Revenue | 0.0 |
| R&D Expense as % of Revenue - 5YEAR AVRG. | 0.0 |
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