| Company Name: | Harte-Hanks Inc | | Ticker Symbol: | HHS | | | WWW Address: | www.harte-hanks.com | | CEO: | Larry D. Franklin | | No. of Employees: | 5,900 | | Common Issue Type: | CS | | Business Description: | A worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a range of local, regional, national and international consumer and business-to-business marketers.
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| | | Industry Information: | MEDIA - Marketing Services [more like this] |
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| Price | Day Change | Bid | Ask | Open | High | Low | Volume | | 10.18 |  0.03 | 8.73 | 10.96 | 10.15 | 10.20 | 9.95 | 241417 |
| Market Cap (mil) | Shares Outstanding (mil) | Beta | EPS | DPS | P/E | Yield | 52-Wks-Range |
| 647.4 | 63.6 | 1.40 | 0.98 | 0.30 | 13.4 | 2.9 | 14.48 - 4.50 |
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| KEY FIGURES (Latest Twelve Months - LTM) | | Yesterday's Close | 10.18 | $ | | PE Ratio - LTM | 13.4 | |
| Market Capitalisation | 647.2 | mil |
| Latest Shares Outstanding | 63.6 | mil |
| Earnings pS (EPS) | 0.98 | $ |
| Dividend pS (DPS) | 0.30 | ¢ |
| Dividend Yield | 2.9 | % |
| Dividend Payout Ratio | 31 | % |
| Revenue per Employee | 183,529 | $ |
| Effective Tax Rate | 38.2 | % |
| Float | 42.4 | mil |
| Float as % of Shares Outstanding | 66.7 | % |
| Foreign Sales | 103 | mil |
| Domestic Sales | 980 | mil |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 86.60 | % |
| Research & Devlopment (R&D) as % of Revenue | 0.00 | % |
| Gross Profit Margin | 99.9 | % |
| EBITDA Margin | 13.3 | % |
| Pre-Tax Profit Margin | 8.3 | % |
| Assets Turnover | 1.0 | % |
| Return on Assets (ROA) | 5.4 | % |
| Return on Equity (ROE) | 12.5 | % |
| Return on Capital Invested (ROCI) | 8.2 | % |
| Current Ratio | 1.5 | |
| Leverage Ratio (Assets/Equity) | 2.3 | |
| Interest Cover | 7.9 | |
| Total Debt/Equity (Gearing Ratio) | 0.64 | |
| LT Debt/Total Capital | 35.0 | % |
| Working Capital pS | 1.23 | $ |
| Cash pS | 1.31 | $ |
| Book-Value pS | 6.09 | $ |
| Tangible Book-Value pS | -2.87 | $ |
| Cash Flow pS | 1.28 | $ |
| Free Cash Flow pS | 1.66 | $ |
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| KEY FIGURES (LTM): Price info |
| Price/Book Ratio | 1.67 | |
| Price/Tangible Book Ratio | -3.55 | |
| Price/Cash Flow | 8.0 | |
| Price/Free Cash Flow | 6.1 | |
| P/E as % of Industry Group | 191.0 | % |
| P/E as % of Sector Segment | 0.0 | % |
| | | Balance Sheet (at a glance) in Millions |
| | | | | | DIVIDEND INFO | | Dividend Declared Date | 11/15/2009 |
| Dividend Ex-Date | 12/01/2009 |
| Dividend Record Date | 12/03/2009 |
| Dividend Pay Date | 12/14/2009 |
| Dividend Amount | 75 |
| Type of Payment | Cash Payment |
| Dividend Rate | 0.30 |
| Current Dividend Yield | 2.9 |
| 5-Y Average Dividend Yield | 1.8 |
| Payout Ratio | 31.0 |
| 5-Y Average Payout Ratio | 20.0 |
|  | | Share price performance previous 3 years |
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 | | | Share price performance intraday |
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| PRICE/VOLUME | High | Low | Close | % Price Chg | % Price Chg vs. Mkt. | Avg. Daily Vol | Total Vol |
| 1 Week | - | - | - | 0.6 | 99 | 2,110 | 3,932 |
| 4 Weeks | 11.79 | 9.76 | 11.74 | -13.3 | 81 | 2,804 | 47,661 |
| 13 Weeks | 14.48 | 9.76 | 13.48 | -24.5 | 70 | 2,706 | 165,083 |
| 26 Weeks | 14.48 | 8.31 | 8.43 | 20.8 | 100 | 2,669 | 333,644 |
| 52 Weeks | 14.48 | 4.50 | 5.97 | 70.5 | 138 | 2,846 | 708,744 |
| YTD | 14.48 | 4.50 | - | 63.1 | 133 | 2,865 | 650,374 |
| Moving Average | 5-Days | 10-Days | 10-Weeks | 30-Weeks | 200-Days | Beta (60-Mnth) | Beta (36-Mnth) |
| 10.13 | 10.29 | 12.34 | 11.08 | 9.64 | 1.40 | 1.55 |
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| GROWTH RATES | 5-Year
Growh | R² of 5-Year Growth | 3-Year
Growth |
| Revenue | -1.13 | 5.9 | -6.72 |
| Income | -6.07 | 32.7 | -16.40 |
| Dividend | 14.29 | 92.5 | 8.06 |
| Capital Spending | -8.57 | NA | -36.99 |
| R&D | 0.00 | NA | 0.00 |
| Normalized Inc. | -6.48 | NA | -16.83 |
| | | CHANGES | YTD vs.
Last YTD | Curr Qtr vs.
Qtr 1-Yr ago | Annual vs.
Last Annual |
| Revenue % | -21.0 | -22.4 | -6.9 |
| Earnings % | -29.3 | -15.4 | -32.3 |
| EPS % | -28.0 | -15.4 | -22.2 |
| EPS $ | -0.21 | -0.04 | -0.28 |
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| SOLVENCY RATIOS | | SHORT-TERM SOLVENCY RATIOS (LIQUIDITY) |
| Net Working Capital Ratio | 5.85 |
| Current Ratio | 1.3 |
| Quick Ratio (Acid Test) | 1.1 |
| Liquidity Ratio (Cash) | 0.16 |
| Receivables Turnover | 5.9 |
| Average Collection Period | 61 |
| Working Capital/Equity | 15.0 |
| Working Capital pS | 0.84 |
| Cash-Flow pS | 1.56 |
| Free Cash-Flow pS | 1.09 |
| FINANCIAL STRUCTURE RATIOS |
| Altman's Z-Score Ratio | 2.51 |
| Financial Leverage Ratio (Assets/Equity) | 2.6 |
| Debt Ratio | 61.0 |
| Total Debt/Equity (Gearing Ratio) | 0.76 |
| LT Debt/Equity | 0.67 |
| LT Debt/Capital Invested | 62.0 |
| LT Debt/Total Liabilities | 43.0 |
| Interest Cover | 8.2 |
| Interest/Capital Invested | 1.96 |
| | | | VALUATION RATIOS | | MULTIPLES |
| PQ Ratio | 4.97 |
| Tobin's Q Ratio | 0.71 |
| Current P/E Ratio - LTM | 13.40 |
| Enterprise Value (EV)/EBITDA | 7.64 |
| Enterprise Value (EV)/Free Cash Flow | 24.65 |
| Dividend Yield | 2.9 |
| Price/Tangible Book Ratio - LTM | -3.55 |
| Price/Book Ratio - LTM | 1.67 |
| Price/Cash Flow Ratio | 8.0 |
| Price/Free Cash Flow Ratio - LTM | 6.1 |
| Price/Sales Ratio | 0.71 |
| P/E Ratio (1 month ago) - LTM | 17.4 |
| P/E Ratio (26 weeks ago) - LTM | 9.5 |
| P/E Ratio (52 weeks ago) - LTM | 5.2 |
| 5-Y High P/E Ratio | 24.3 |
| 5-Y Low P/E Ratio | 4.5 |
| 5-Y Average P/E Ratio | 16.6 |
| Current P/E Ratio as % of 5-Y Average P/E | 81 |
| P/E as % of Industry Group | 191.0 |
| P/E as % of Sector Segment | 0.0 |
| Current 12 Month Normalized P/E Ratio - LTM | 13.4 |
| PER SHARE FIGURES |
| LT Debt pS | 3.78 |
| Current Liabilities pS | 2.96 |
| Tangible Book Value pS - LTM | -2.87 |
| Book Value pS - LTM | 6.09 |
| Capital Invested pS | 9.38 |
| Cash pS - LTM | 1.31 |
| Cash Flow pS - LTM | 1.28 |
| Free Cash Flow pS - LTM | 1.66 |
| Earnings pS (EPS) | 0.98 |
| | | | OPERATING RATIOS | | PROFITABILITY RATIOS |
| Free Cash Flow Margin | 6.37 |
| Free Cash Flow Margin 5YEAR AVG | 5.68 |
| Net Profit Margin | 5.8 |
| Net Profit Margin - 5YEAR AVRG. | 8.6 |
| Equity Productivity | 3.04 |
| Return on Equity (ROE) | 17.6 |
| Return on Equity (ROE) - 5YEAR AVRG. | 20.0 |
| Capital Invested Productivity | 1.82 |
| Return on Capital Invested (ROCI) | 10.5 |
| Return on Capital Invested (ROCI) - 5YEAR AVRG. | 15.2 |
| Assets Productivity | 1.20 |
| Return on Assets (ROA) | 6.9 |
| Return on Assets (ROA) - 5YEAR AVRG. | 10.5 |
| Gross Profit Margin | 99.9 |
| Gross Profit Margin - 5YEAR AVRG. | 40.5 |
| EBITDA Margin - LTM | 13.3 |
| EBIT Margin - LTM | 9.5 |
| Pre-Tax Profit Margin | 9.4 |
| Pre-Tax Profit Margin - 5YEAR AVRG. | 14.0 |
| Effective Tax Rate | 38.2 |
| Effective Tax Rate - 5YEAR AVRG. | 38.7 |
| EFFICIENCY RATIOS |
| Cash Conversion Cycle | 62 |
| Revenue per Employee | 183,529 |
| Net Income per Employee | 10,634 |
| Average Collection Period | 56 |
| Receivables Turnover | 5.9 |
| Day's Inventory Turnover Ratio | 6 |
| Inventory Turnover | 59.1 |
| Inventory/Sales | 0.7 |
| Accounts Payble/Sales | 4.45 |
| Assets/Revenue | 0.83 |
| Net Working Capital Turnover | 20.25 |
| Fixed Assets Turnover | 1.61 |
| Total Assets Turnover | 1.2 |
| Revenue per $ Cash | 35.90 |
| Revenue per $ Plant | 11.11 |
| Revenue per $ Common Equity | 3.04 |
| Revenue per $ Capital Invested | 1.82 |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 49.0 |
| SG&A Expense as % of Revenue - 5YEAR AVRG. | 22.8 |
| Research & Devlopment (R&D) as % of Revenue | 0.0 |
| R&D Expense as % of Revenue - 5YEAR AVRG. | 0.0 |
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