| Company Name: | Elong, Incorporated American Depository Shares | | Ticker Symbol: | LONG | | | WWW Address: | www.elong.net | | CEO: | Guangfu Cui | | No. of Employees: | 1,921 | | Common Issue Type: | AD | | Business Description: | The company is engaged in the provision of travel services, including hotel information and reservation services, airline reservations and ticketing, internet-related advertising and other related services in the People's Republic of China.
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| | | Industry Information: | DIVERSIFIED SERVICES - Personal Services [more like this] |
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| Price | Day Change | Bid | Ask | Open | High | Low | Volume | | 13.911 |  0.051 | 13.91 | 14.0 | 13.56 | 15.21 | 13.76 | 19754 |
| Market Cap (mil) | Shares Outstanding (mil) | Beta | EPS | DPS | P/E | Yield | 52-Wks-Range |
| 326.9 | 23.5 | 0.94 | -0.45 | 0.00 | 0.0 | 0.0 | 16.97 - 3.74 |
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| KEY FIGURES (Latest Twelve Months - LTM) | | Yesterday's Close | 13.86 | $ | | PE Ratio - LTM | 0.0 | |
| Market Capitalisation | 326.2 | mil |
| Latest Shares Outstanding | 23.5 | mil |
| Earnings pS (EPS) | -0.45 | $ |
| Dividend pS (DPS) | 0.00 | ¢ |
| Dividend Yield | 0.0 | % |
| Dividend Payout Ratio | 0 | % |
| Revenue per Employee | 24,972 | $ |
| Effective Tax Rate | 0.0 | % |
| Float | 0.0 | mil |
| Float as % of Shares Outstanding | 0.0 | % |
| Foreign Sales | 0 | mil |
| Domestic Sales | 0 | mil |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 67.20 | % |
| Research & Devlopment (R&D) as % of Revenue | 16.40 | % |
| Gross Profit Margin | 71.4 | % |
| EBITDA Margin | -10.7 | % |
| Pre-Tax Profit Margin | -12.1 | % |
| Assets Turnover | 0.3 | % |
| Return on Assets (ROA) | -3.7 | % |
| Return on Equity (ROE) | 0.0 | % |
| Return on Capital Invested (ROCI) | -4.1 | % |
| Current Ratio | 8.3 | |
| Leverage Ratio (Assets/Equity) | 1.1 | |
| Interest Cover | 0.0 | |
| Total Debt/Equity (Gearing Ratio) | 0.00 | |
| LT Debt/Total Capital | 0.0 | % |
| Working Capital pS | 5.64 | $ |
| Cash pS | 2.17 | $ |
| Book-Value pS | 6.32 | $ |
| Tangible Book-Value pS | 6.13 | $ |
| Cash Flow pS | -0.22 | $ |
| Free Cash Flow pS | -0.22 | $ |
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| KEY FIGURES (LTM): Price info |
| Price/Book Ratio | 2.19 | |
| Price/Tangible Book Ratio | 2.26 | |
| Price/Cash Flow | -61.7 | |
| Price/Free Cash Flow | -61.6 | |
| P/E as % of Industry Group | 0.0 | % |
| P/E as % of Sector Segment | 0.0 | % |
| | | Balance Sheet (at a glance) in Millions |
| | | | | | DIVIDEND INFO | | Type of Payment | - |
| Dividend Rate | 0.00 |
| Current Dividend Yield | 0.0 |
| 5-Y Average Dividend Yield | 0.0 |
| Payout Ratio | 0.0 |
| 5-Y Average Payout Ratio | 0.0 |
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|  | | Share price performance previous 3 years |
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 | | | Share price performance intraday |
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| PRICE/VOLUME | High | Low | Close | % Price Chg | % Price Chg vs. Mkt. | Avg. Daily Vol | Total Vol |
| 1 Week | - | - | - | -15.7 | 83 | 1,051 | 2,089 |
| 4 Weeks | 16.97 | 11.50 | 12.35 | 12.2 | 105 | 721 | 12,259 |
| 13 Weeks | 16.97 | 7.50 | 7.85 | 76.6 | 164 | 459 | 28,020 |
| 26 Weeks | 16.97 | 6.20 | 6.35 | 118.3 | 181 | 307 | 38,325 |
| 52 Weeks | 16.97 | 3.74 | 7.23 | 91.7 | 155 | 251 | 62,411 |
| YTD | 16.97 | 3.74 | - | 95.2 | 159 | 241 | 54,663 |
| Moving Average | 5-Days | 10-Days | 10-Weeks | 30-Weeks | 200-Days | Beta (60-Mnth) | Beta (36-Mnth) |
| 15.72 | 15.75 | 12.49 | 8.80 | 8.09 | 0.94 | 0.74 |
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| GROWTH RATES | 5-Year
Growh | R² of 5-Year Growth | 3-Year
Growth |
| Revenue | 30.64 | 87.6 | 13.30 |
| Income | 0.00 | 0.0 | 0.00 |
| Dividend | 0.00 | 0.0 | 0.00 |
| Capital Spending | 0.00 | NA | 0.00 |
| R&D | 79.23 | NA | 14.73 |
| Normalized Inc. | 0.00 | NA | 0.00 |
| | | CHANGES | YTD vs.
Last YTD | Curr Qtr vs.
Qtr 1-Yr ago | Annual vs.
Last Annual |
| Revenue % | -4.2 | -4.3 | 11.0 |
| Earnings % | 0.0 | 0.0 | 0.0 |
| EPS % | 0.0 | 0.0 | 0.0 |
| EPS $ | 0.37 | 0.17 | -0.31 |
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| SOLVENCY RATIOS | | SHORT-TERM SOLVENCY RATIOS (LIQUIDITY) |
| Net Working Capital Ratio | 78.97 |
| Current Ratio | 8.2 |
| Quick Ratio (Acid Test) | 8.0 |
| Liquidity Ratio (Cash) | 7.64 |
| Receivables Turnover | 8.0 |
| Average Collection Period | 45 |
| Working Capital/Equity | 88.8 |
| Working Capital pS | 5.60 |
| Cash-Flow pS | -0.35 |
| Free Cash-Flow pS | -0.22 |
| FINANCIAL STRUCTURE RATIOS |
| Altman's Z-Score Ratio | 11.55 |
| Financial Leverage Ratio (Assets/Equity) | 1.1 |
| Debt Ratio | 11.1 |
| Total Debt/Equity (Gearing Ratio) | 0.00 |
| LT Debt/Equity | 0.00 |
| LT Debt/Capital Invested | 0.0 |
| LT Debt/Total Liabilities | 0.0 |
| Interest Cover | 0.0 |
| Interest/Capital Invested | 0.00 |
| | | | VALUATION RATIOS | | MULTIPLES |
| PQ Ratio | 0.71 |
| Tobin's Q Ratio | 1.96 |
| Current P/E Ratio - LTM | 0.00 |
| Enterprise Value (EV)/EBITDA | -68.71 |
| Enterprise Value (EV)/Free Cash Flow | -44.77 |
| Dividend Yield | 0.0 |
| Price/Tangible Book Ratio - LTM | 2.26 |
| Price/Book Ratio - LTM | 2.19 |
| Price/Cash Flow Ratio | -61.7 |
| Price/Free Cash Flow Ratio - LTM | -61.6 |
| Price/Sales Ratio | 6.98 |
| P/E Ratio (1 month ago) - LTM | 0.0 |
| P/E Ratio (26 weeks ago) - LTM | 0.0 |
| P/E Ratio (52 weeks ago) - LTM | 0.0 |
| 5-Y High P/E Ratio | 0.0 |
| 5-Y Low P/E Ratio | 0.0 |
| 5-Y Average P/E Ratio | 0.0 |
| Current P/E Ratio as % of 5-Y Average P/E | 0 |
| P/E as % of Industry Group | 0.0 |
| P/E as % of Sector Segment | 0.0 |
| Current 12 Month Normalized P/E Ratio - LTM | 0.0 |
| PER SHARE FIGURES |
| LT Debt pS | 0.00 |
| Current Liabilities pS | 0.78 |
| Tangible Book Value pS - LTM | 6.13 |
| Book Value pS - LTM | 6.32 |
| Capital Invested pS | 6.30 |
| Cash pS - LTM | 2.17 |
| Cash Flow pS - LTM | -0.22 |
| Free Cash Flow pS - LTM | -0.22 |
| Earnings pS (EPS) | -0.45 |
| | | | OPERATING RATIOS | | PROFITABILITY RATIOS |
| Free Cash Flow Margin | -10.36 |
| Free Cash Flow Margin 5YEAR AVG | 6.50 |
| Net Profit Margin | -23.4 |
| Net Profit Margin - 5YEAR AVRG. | -14.8 |
| Equity Productivity | 0.34 |
| Return on Equity (ROE) | 0.0 |
| Return on Equity (ROE) - 5YEAR AVRG. | 0.0 |
| Capital Invested Productivity | 0.34 |
| Return on Capital Invested (ROCI) | -7.6 |
| Return on Capital Invested (ROCI) - 5YEAR AVRG. | -3.6 |
| Assets Productivity | 0.30 |
| Return on Assets (ROA) | -6.7 |
| Return on Assets (ROA) - 5YEAR AVRG. | -3.3 |
| Gross Profit Margin | 71.4 |
| Gross Profit Margin - 5YEAR AVRG. | 80.4 |
| EBITDA Margin - LTM | -10.7 |
| EBIT Margin - LTM | -12.1 |
| Pre-Tax Profit Margin | -22.5 |
| Pre-Tax Profit Margin - 5YEAR AVRG. | -14.1 |
| Effective Tax Rate | -4.1 |
| Effective Tax Rate - 5YEAR AVRG. | 45.0 |
| EFFICIENCY RATIOS |
| Cash Conversion Cycle | 47 |
| Revenue per Employee | 24,972 |
| Net Income per Employee | -5,844 |
| Average Collection Period | 47 |
| Receivables Turnover | 8.0 |
| Day's Inventory Turnover Ratio | 0 |
| Inventory Turnover | 0.0 |
| Inventory/Sales | 0.0 |
| Accounts Payble/Sales | 12.13 |
| Assets/Revenue | 3.33 |
| Net Working Capital Turnover | 0.39 |
| Fixed Assets Turnover | 3.06 |
| Total Assets Turnover | 0.3 |
| Revenue per $ Cash | 1.02 |
| Revenue per $ Plant | 6.24 |
| Revenue per $ Common Equity | 0.32 |
| Revenue per $ Capital Invested | 0.32 |
| Selling, General & Adm/tive (SG&A) as % of Revenue | 66.4 |
| SG&A Expense as % of Revenue - 5YEAR AVRG. | 66.9 |
| Research & Devlopment (R&D) as % of Revenue | 16.1 |
| R&D Expense as % of Revenue - 5YEAR AVRG. | 16.1 |
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