Kevin Hochman Promoted to President and Chief Concept Officer of KFC U.S.
March 21 2017 - 9:15AM
Business Wire
Yum! Brands, Inc. (NYSE: YUM) today announced that it has
promoted Kevin Hochman to President and Chief Concept Officer of
KFC U.S., reporting to Roger Eaton, Chief Executive Officer of KFC
Global, effective immediately. Hochman, 43, will assume
responsibility for driving overall KFC brand strategy and
performance of the business in the U.S. with a continued focus on
customers, franchisees, innovation and operational efficiency.
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Yum! Brands, Inc. (NYSE:YUM) today
announced that it has promoted Kevin Hochman to President and Chief
Concept Officer of KFC U.S., reporting to Roger Eaton, Chief
Executive Officer of KFC Global, effective immediately. Hochman,
43, will assume responsibility for driving overall KFC brand
strategy and performance of the business in the U.S. with a
continued focus on customers, franchisees, innovation and
operational efficiency. (Photo: Business Wire)
Kevin Hochman joined KFC U.S. as Chief Marketing Officer over
three years ago. With Hochman’s leadership, KFC U.S. has grown
same-store sales and transactions for ten consecutive quarters,
bringing millions of customers back into the brand and fostering
tighter collaboration with franchisees across the U.S. He
previously worked in a number of brand management and marketing
leadership roles at Procter & Gamble since 1995, including many
of the company’s iconic brands in deodorant, shave and personal
cleaning categories.
“Kevin Hochman is an exceptional brand builder and marketing
innovation leader with an extremely strong track record of
success,” said Greg Creed, Chief Executive Officer, Yum! Brands.
“He has led KFC’s incredible brand re-launch and brought back the
greatest chicken salesman in the world, Colonel Sanders, to pop
culture. He’s the perfect person to continue to grow and elevate
KFC U.S. into a distinctive, relevant brand that people trust and
champion. Kevin’s promotion is evidence that the power of Yum!
Brands is our unrivaled culture and talent which gives us the
advantage of drawing from a strong bench of executives when bigger
leadership opportunities like this one arise.” Hochman replaces
Jason Marker, who has served as KFC U.S. President for the past
three years and has made the personal decision to resign from the
Company to pursue other opportunities.
“Kevin is a talented leader and brilliant marketer who cares
deeply about the KFC U.S. business, his team and the success of our
franchisees,” said Eaton. “He has played a key role in the
Re-Colonelization effort – driving structural thinking,
collaborative franchise relationships, great brand positioning and
excellent advertising – which has contributed to the brand’s
turnaround in the U.S. Kevin and his team are well positioned to
ensure a seamless transition and focused on successfully executing
KFC’s long-term growth strategy with our franchise partners in the
U.S.”
Eaton added, “I want to thank Jason Marker for his strong
leadership and the many contributions he has made to Yum! Brands
and KFC U.S. over the years and wish him continued success. As we
look ahead, I couldn’t be more excited about the strength, growth
and future of the KFC brand in the U.S. for our customers,
employees and franchisees.”
About KFC
KFC Corporation, based in Louisville, Ky., is the world's
most popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra
Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies,
freshly hand prepared chicken sandwiches, biscuits and homestyle
side items. There are over 20,000 KFC outlets in more than 125
countries and territories around the world. KFC Corporation is a
subsidiary of Yum! Brands, Inc., Louisville,
Ky. (NYSE: YUM). For more information,
visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, has over
43,500 restaurants in more than 135 countries and territories and
is one of the Aon Hewitt Top Companies for Leaders in North
America. The company’s restaurant brands – KFC, Pizza Hut and Taco
Bell – are the global leaders of the chicken, pizza and
Mexican-style food categories. Worldwide, the Yum! Brands system
opens over six new restaurants per day on average, making it a
leader in global retail development.
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Yum! Brands, Inc.Analysts are invited to contact:Keith Siegner,
888-298-6986Vice President, Investor Relations, Corporate Strategy
and TreasurerorElizabeth Grenfell, 888-298-6986Director, Investor
RelationsorMembers of the media are invited to contact:Virginia
Ferguson, 502-874-8200Director, Public Relations
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